Podium presentation at Medicine 2.0 in Toronto (2009) of survey research to characterize the knowledge, familiarity, and preferences regarding Web 2.0 tools among students in pharmacy school

1. Web 2.0-mediated
Blended Learning:
Separating Fact from
Fiction
Kevin A. Clauson, Pharm.D.
Associate Professor

2. What do we
think we know?
versus
What do we
actually know?

3. Hybrid
Approach to
Education

4. Edumorphology - Michael Staton
vs.
Creepy Treehouse Functioning Mall

5. Web 2.0 Mediated Learning
…connecting three campuses

6. BACKGROUND
Generational
characteristics +
technological capacity =
Potential to incorporate
Web 2.0 tools into
pharmacy education

7. Assemble the Team
Feroza Sircar-Ramsewak,
Pharm.D.
Shine A. Joseph, M.B.A.,
Pharm.D.
John E. Sandars, M.D

8. OBJECTIVES
Characterize the
knowledge, familiarity,
and preferences
regarding Web 2.0 tools
among student learners

9. METHODS

10. Attack the Problem with a Survey
SURVEY PROBLEM

11. Survey Development
37 item questionnaire
1) assess the use and knowledge of Web 2.0
tools/technology
2) characterize perceptions of P-1 students
towards Web 2.0 and social media
Open-ended attitudinal items regarding the
educational integration of Web 2.0 tools

12. Web 2.0 Sampler Platter
Social
Media &
Networking
Blogs
Wikis
RSS &
Podcasts

13. Survey Administration

14. Data Analysis
Descriptive statistics used to
summarize data
Inferential statistics (e.g. chi-square
test) used to analyze data
Thematic analysis of qualitative data

15. RESULTS

16. Demographics
Gender Age
Female 64.3% Average: 25
Male 35.7% Range: 20-49
208 first year pharmacy students
 196 completed the survey
 12 declined to participate

17. Ethnic Group (%)
0
10
20
30
40
50
60
70
80
90
100
White Hispanic Asian Other Black
35.7 35.7
19.9
5.1 3.6

18. First or Best Language
English 62.8%
Spanish 23.5%
Other 6.1%
Vietnamese 4.6%

19. Read 74.0%
Post 16.3%
Author 11.7%

20. Wikis
Use 97.5%
Contribute 12.3%

21. “Well, Wikipedia is missing
information, so many students I
believe rely on Wikipedia too
often for comfort”

22. Visit 11.2%
Don’t visit 70.9%
Never heard of 17.9%

23. Microblogs
Ever use it 7.1%
Never use it 58.7%
Never heard of 34.2%
M>F (p=0.004)

24. Social Network Use
(Overall 86.2%)
82.7%
30.9%
1.5%

25. “I think PDAs, laptops and
informative websites are and will
be very important tools in our
practice. I also believe that
Facebook, Myspace, twittering
and other similar social media will
never be very useful in our
professional career.”

26. “I would like to see more social
networking in the field of
pharmacy. Social networking
provides an easy medium to
distribute drug information.”

27. RSS & Social Bookmarking
Yes 27.1%
No 41.3%
Never heard of 31.6%
Yes 11.2%
No 51.0%
Never heard of 37.8%
M>F (p=0.018)

28. Collaborative Toolbox
Media Sharing
– 84.2
– 49.4
– 66.3
Google Docs, 16.3
VoIP, , 40.8
Application Use (%)

29. “…to be honest I have never
even heard of RSS readers,
collaborative writing tools, or
social bookmarking.”

30. Podcasts & Vodcasts
Listen
Yes 73.5%
No 25.0%
Never heard of 1.5%
Watch
Yes 42.8%
No 47.4%
Never heard of 9.6%
Hispanics (p=0.014)

31. Student Attitudes Towards Impact
of Integrating Web 2.0 on Learning
Very Positive
16%
Positive
58%
Neither
Positive or
Negative
23%
Negative
2%
Very Negative
1%
Ages 29 and above more likely to
respond “Very Positive” (p=0.011)

32. Perceptions of Web 2.0 Integration
on feelings of engagement
Very
Connected
16%
Connected
51%
Neither
24%
Disconnected
7%
Very
Disconnected
2%
Column1
Ages 29 and above more likely to
respond “Very Connected” (p=0.012)

33. Preferred Tools for Integration*
(%)
0 20 40 60 80 100
Collaborative Tools
Social Networking
Podcasts
Computer IM
Videosharing
34.0
35.0
43.1
45.6
50.2
*Allowed to select >1 answer

34. Limitations
• Students were surveyed
at one university
– Ameliorated somewhat
by diversity of sites and
students
• Variability in definition of
Web 2.0
• Qualitative analysis by a
priori coding with simple
thematic analysis (no
triangulation)

35. CONCLUSIONS

36. “Web 2.0 and social media are the
information and social networking
overload…the fact that there are
some content inconsistencies and
the lack of good filters creates
problems finding the best
information….More security should
be available in web 2.0….Also,
anonymity can translate into
controversies and hate.”

37. “Web 2.0 helps me be and stay
connected with my classmates and
teachers outside of the classroom. If
it wasn't for Web 2.0, I would not
have been able to build friendships
with my classmates in different sites.
With facebook…I am able to talk to
my classmates outside of class about
concepts taught in class.”

38. Edumorphology - Michael Staton
The Truth is Somewhere in Between

39. Images
• http://www.villaware.com/Product.aspx?pid=1506
• http://blog.taragana.com/n/wp-content/uploads/2009/07/piaggio-mp3-hybrid-scooter-1.jpg
• http://www.blogodoom.com/images/ju_tree_house.jpg
• http://www.flickr.com/photos/28581135@N00/41488511/sizes/o/
• http://www.geocities.com/tigertron007.geo/avengers.jpg
http://www.thealarmclock.com/euro/images/SharkAttack.jpg

40. Images
• http://static.px.yelp.com/bphoto/_isQxQ0CZaOHreajorxyBA/l
• http://www.eikongraphia.com/images/language/Tower_of_Babel_2_S.jpg
• http://www.transitionsabroad.com/images/travel_abroad/travel_blogs_and_bloggers.jpg
• http://en.wikipedia.org/wiki/Main_Page
• http://www.medpedia.com/
http://www.smbrower.com/mediawiki/index.php/Main_Page

41. Images
• http://askdrwiki.com/mediawiki/index.php?title=Physician_Medical_Wiki
• http://twitter.threadless.com/product/1966/I_m_Not_a_Blogger_I_Just_Tweet_A_Lot
• http://www.facebook.com
• http://www.myspace.com
• http://www.linkedin.com
http://www.astro.wisc.edu/~townsend/resource/news/rss.jpg
http://delicious.com/

42. Images
• http://www.youtube.com
• http://www.slideshare.net
• http://www.flickr.com
• http://www.zoho.com/presskit_logo/zoho.jpg
• http://www.skype.com
http://www.oovoo.com
• http://digitalworkshop.wikispaces.com/file/view/podcast_hero_mac20060912.jpg

43. Thank you for time
and attention!
clauson@nova.edu
@kevinclauson