Process objectives set specific, measurable targets like activities, participants, and dates to complete tasks. An example is bringing an author to 18 locations to meet 1,200 youth by November 2011. Impact objectives describe expected short-term changes in attitudes, knowledge, or behaviors and the degree, such as 85% of youth being able to identify two writing techniques after the tour. Outcome objectives convey long-term program implications for the community, which may be difficult to measure directly, such as increasing youth awareness of themes in a book by 50% through author visits.

1. SMART objectives examples
Process objectives
Process objectives help you be more accountable by setting specific numbers/types of activities to be
completed by specific dates. Process objectives tell what you are doing and how you will do it. They
describe participants, interactions and activities.
By Nov. 2011, One Book for Nebraska Teens will bring Neal Shusterman to 18
schools and libraries to meet with 1,200 youth.
Impact objectives
Impact Objectives tell how you will change attitudes, knowledge or behavior in the short term
and describe the degree to which you expect this change.
After the author tour, 85% (1,020) of the youth will be able to identify at least
two technical aspects of writing.
Outcome objectives
Outcome Objectives tell what the long-term implications of your program will be by describing
the expected outcome for the community. (Outcome objectives are rarely measurable because
many different elements may influence what is being measured.)
By Nov. 2011, there will be an increase in the awareness of the themes
presented in Unwind by 50% or more for youth by their attendance at the
author visits with Neal Shusterman.