hidden messages in Taylor Swifts album 'Red'

1. Hidden messages in Taylor Swift’s digi-pack
Taylor Swift is known by her fan base for putting hidden messages in her digi -packs. This is shown in
her album red when she has created hidden messages applying to individual songs but putting
unnecessary capital letters in the song’s lyrics. This is shown in the song ‘I almost do’, the message
was ‘WROTE THIS INSTEAD OF CALLING’. These kind of messages give an insight into what Taylor was
thinking in the process of writing these songs and it also promotes fan engagement as the fans
would have to actively look into the digi-pack to find out the information, therefore encouraging
them to actively look through the leaflet.
This technique has inspired me to do something like this in my own digi -pack as it is a clever idea
that encourages people to look through the leaflet and also brings pleasure to a dedicated fan base
and give them something back that a passive listener wouldn’t understand.