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SELLER
ENTREPRENEU
R
BUYER
WITHOUT THE ENTREPRENEUR
THERE CAN BE NO DEVELOPMENT.
Entrepreneurial way of life
combines:
• CREATIVITY
• CHALLENGE
• HARD WORK
• SATISFACTION
The ENTREPRENEUR:
• introduces innovation
• Organizes labor and production
• Makes decisions
The ENTREPRENEUR:
• perceives opportunity in the
environment
• takes risks
• mobilizes capital for a business
The ENTREPRENEUR:
• Plans ahead
• Sells his products at a profit
ECONOMIC OPPORTUNITY
 It takes an entrepreneur to respond in a
concrete way to an opportunity in the
environment.
 Others may see the opportunity, hear about it,
learn about it or even have some experience of
it, but only the entrepreneur does something
about it.
ENTREPRENEUR TAKES
ENTREPRENEUR TAKES RISKS
• Entrepreneur does not merely perceive idea as
opportunities but also calculates the risk
involved in implementing these ideas.
• When an entrepreneur calculates risks of a
business, he estimates the odds for success as
well as for failure. When he decides to go on
despite the chances of failure, he takes a risk.
ENTREPRENEUR PRODUCES
CAPITAL
ENTREPRENEUR PRODUCES
CAPITAL
• There are people who are kept from
going into business simply because they
have no capital. But real entrepreneur
never allow lack of capital to stop them
getting ahead.
ENTREPRENEUR INTRODUCES
INNOVATIONS
ENTREPRENEUR INTRODUCES
INNOVATIONS
•WHAT IS INNOVATION?
ENTREPRENEUR INTRODUCES
INNOVATIONS
• Innovation implies newness, variation,
originality, novelty or uniqueness.
• The entrepreneur introduces new products,
ways of doing things, new methods of
production.
ENTREPRENEUR ORGANIZES
BUSINESS
ENTREPRENEUR ORGANIZES
BUSINESS
• Entrepreneur is the person responsible for
getting together all resources for the business
to get started and going.
• He is the organizer of the business; it is through
him that activities needed are identified and
done by the people at the right time.
ENTREPRENEUR MAKES
DECISIONS
ENTREPRENEUR MAKES
DECISIONS
• Under this condition of uncertainty, the
entrepreneur considers all alternatives
open to him to solve a problem, ranks
these alternatives in terms of usefulness
to the business and choses that course of
action which is most useful in business.
ENTREPRENEUR PLANS AHEAD
• The entrepreneur can act in an emergency.
• This role, however demands that she be
able to anticipate events in the future that
will affect her business.
ENTREPRENEUR PLANS
AHEAD
ENTREPRENEUR SELLS HIS
PROFIT PRODUCTS at a PROFIT
ENTREPRENEUR SELLS HIS PROFIT
PRODUCTS at a PROFIT
• The entrepreneur is an economic man.
• He sees to it that his products will sell and
bring him money.
You learned about various functions performed by
the entrepreneur. Doing these functions bring
enormous self-satisfaction and material rewards to
the entrepreneur. At the same time, development
and progress are brought about in the community
as a result of the entrepreneurial activities.

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Roles of an entrepreneur