A marketing plan that myself and a few others developed for a company, Caramel Creations.

1. Caramel Creations Presentation of Marketing Plan for Caramel Creations by Katie Campbell, Hayli Johnson, Chrissy Scheiffer, and Brian Ireland

2. History Got idea from QVC Has impeccable recipe for caramel First business event at a Craft Fair in Belle Fourche Caramel Creations starts to produce at Howdy’s Located in businesses around the Northern Hills Kiosk in the Rushmore Mall

3. S.W.O.T. Analysis Strengths, Weaknesses, Opportunities, Threats

4. Key Issues Low price of high quality products Distribution No storefront Advertising/Promotion

5. Recommendations Business to Business Corporate Gifting Fundraisers Florists Families Rural Kid-friendly Target Market A Target Market B

6. Marketing Budget Van Storefront Queen City Motors $12,998 $425,000 Downtown Sturgis

7. Budget Continued.. Labels Caramel Creations Lori Carson, Owner Specializes in Gourmet Caramel Business Cards Whitewood, SD (605) 415-2660

8. Creative Marketing Concepts We see your business in the long run You will succeed with us! Thank you Lori for this wonderful opportunity, Katie Campbell, Hayli Johnson, Chrissy Schieffer, and Brian Ireland