With a slow economy and competition driving down prices, aesthetics has never been more important. Here are 5 ways your store could benefit from a site refresh.

1. 5 BENEFITS OF
A SITE REFRESH

2. 1. PRESENTING
THE RIGHT IMAGE
The appearance of your store, site and assets can
strongly impact brand perception and reputation.

3. You only get one chance to
impress.
Stores that don’t look as if
they are maintained can
erode your brand and
reputation.
IN THE SPACE OF LESS
THAN 10 SECONDS, A
CUSTOMER WILL
DECIDE IF YOU MEET
THEIR NEEDS.

4. 2. GENERATE
MORE BUSINESS
"Look and feel" drives economic value. Store environments
where customers like what they see, hear and touch attract
more customers and positively influence sales.

5. A site refresh can raise your store’s perceived
quality and convince customers you’re the better
choice over your poorly-maintained competitor.
It's the economics of aesthetics.
WHEN YOUR STORE LOOKS GOOD,
BY ASSOCIATION, SO DOESYOUR
BRAND. AND VICE VERSA.

6. 3. BETTER RETURNS
ON BRAND AND
MARKETING EFFORTS
Your customers change. And so do you.
Ensure every asset is geared towards
furthering your business objectives.

7. Show that you’re
relevant and aligned to
the current attitudes
and values of your
customers.
ATTRACT A NEW
AUDIENCE AND
REFLECT CHANGES
WITH A SITE
REFRESH.

8. 4.TECHNOLOGICAL
IMPROVEMENTS
Your brand might still be relevant but what about the
methods to communicate it?

9. Take advantage of a site refresh to audit your
technology. Investing in assets like digital signage is an
efficient and cost effective way to improve customer
engagement – especially in a technology-driven world.
HARNESSTECHNOLOGYTO
COMMUNICATE WITH CUSTOMERS

10. 5. LAUNCH NEW
OFFERINGS
What better time to announce a new product
than with a new look?

11. Update your store to
better express your
new product offering
and value proposition.
MAKE IT EASY
FOR PEOPLE TO
LEARN ABOUT
YOUR NEW
PRODUCT.

12. NEED HELP
WITH A SITE
REFRESH?
CONTACT US
Australia:1800 620 991
or programmed.com.au
New Zealand: 0800 620 991
or programmed.co.nz