Wallace and Gromit are the main characters in a series of British animated claymation shorts and films created by Nick Park since 1989. The characters are animated using stop motion clay animation with plasticine figures. Originally intended for general entertainment, Wallace and Gromit targets children ages 5-15 but also appeals to adults ages 16-34 by keeping viewers entertained and joyful through its animation. The films have been promoted through advertisements for brands like PG Tips and Kingsmill bread as well as through events like "PYJAMAS" Day.

1. Wallace & Gromit Started 25 December 1989 – present Wallace and Gromit are the main characters in a series consisting of four British animated short films and a feature-length film by Nick Park All the characters are made from mouldedplasticine modeling clay on metal armatures, and filmed with stop motion clay animation. Halil, Kash, Shann, Paula

2. Aim and concept Wallace and Gromit was originally made for general entertainment purposes. The author had in mind to keep kids entertained as well as joyful. Halil, Kash, Shann, Paula

3. Target Audience Originally made for the primary target of children 5-15 but stretched onto adults 16-34. This show was created specifically for people who enjoy animation. Halil, Kash, Shann, Paula

4. Similar product services Halil, Kash, Shann, Paula

5. Promotion Made advertisement of PG tips. Also promoted through kingsmill bread. Wrong Trousers 'PYJAMAS' Day 2010. Halil, Kash, Shann, Paula