Wallace & Gromit: Curse of the Were-Rabbit aimed to be a hit family movie during autumn half term by getting kids to discuss the Aardman animation. The concept was to create a plasticine paradise behind a red button for Wallace & Gromit characters. The primary target audience was kids aged 5-15 and their families, with a secondary target of adults aged 16-34 across all demographics.

1. Wallace & Gromit By Jordan

2. Aim & Concept The aim was to make Wallis and Gromet: Curse of the Were-Rabbit a hit movie for kids during the autumn half term by getting them to discuss the Aradman animation. It’s also to get kids an families together to watch Wallace & Gromit, The concept was to create a plasticine paradise for Wallace & Gromit behind the red button.

4. Success: £32million