2. Danielle Sullivan | Director of Account Services
Danielle Sullivan has been with Liquidus from the inception of its
programmatic media offering and currently oversees the entire account
department. Danielle came to Liquidus with 5 years of automotive digital
experience under her belt. She’s a University of Illinois graduate and currently
resides in Chicago with her boyfriend and Instagram-famous pup,
@MeesterWalter.
3. Mobile is the primary
device for vehicle
shopping research
HALF of car shoppers with mobile
devices use them while at the dealership
to compare prices to make sure they’re getting a good
deal, read reviews and view model descriptions.
5. THE TACTICS
Geo-fencing
Target individuals within a
defined geographic location in
real-time.
Location-Based
Reach shoppers based on
where they have physically
been in the last 30 days and
beyond
- OR –
Geo-fence locations to gather a
pool of users exposed to the ad
and remarket to those devices
after the fact
CRM Targeting
Convert your customer mailing
list or emails to IP addresses
and target those individuals
online.
6. THE TACTICS
Geo-fencing
Target individuals within a
defined geographic location in
real-time.
Location-Based
Reach shoppers based on
where they have physically
been in the last 30 days and
beyond
- OR –
Geo-fence locations to gather a
pool of users exposed to the ad
and remarket to those devices
after the fact
CRM Targeting
Convert your customer mailing
list or emails to IP addresses
and target those individuals
online.
7. THE TACTICS
Location-Based
Reach shoppers based on
where they have physically
been in the last 30 days and
beyond
- OR –
Geo-fence locations to gather a
pool of users exposed to the ad
and remarket to those devices
after the fact
CRM Targeting
Convert your customer mailing
list or emails to IP addresses
and target those individuals
online.
Geo-fencing
Target individuals within a
defined geographic location in
real-time.
8. how to use it
define it
dos and don’ts
THE TACTICS
19. THE CREATIVE
Format (rich media or static)1.
2.
3.
4.
Size (320x50 – 300x250 – 300x50 – 320x480)
Messaging
Landing page
20. REPORTING AND
ATTRIBUTION METHODS
Verified visitors, showroom visits, match-backs1.
2.
3.
Impressions, clicks-throughs | rich media-
interactions, interaction time, video play time
UTMs and post-click analysis