Starbucks has grown from 55 stores in 1971 to over 17,133 stores today through a three pillar strategy of offering high quality coffee, creating an uplifting customer experience, and maintaining an inviting atmosphere. The company also targeted affluent, well-educated patrons between 25-44, segmented the market, and expanded globally through new store openings while innovating new products and services like the Frappuccino and stored-value cards. These strategies have made Starbucks one of the most respected brands worldwide.

1. Starbucks Presented by: Karim Ragab AstraZeneca Gulf Region Dubai – 30 th September 2010

3. How did Starbucks sell coffee for more than a 1$ in a paper cup when local coffee shops sold it for 50 cents?!

7. Segmentation

9. One of the most respected and recognized brands in the world Thank You