Entitlement For Fast Food

Entitlement For Fast Food
Horgan, 1
Entitlement
We have all been taught that one must work for what is desired. We start learning at a young age if
one does something for someone else, typically a form of pay would be returned. The pay one had
earned would range from candy to money, depending on the type and the amount of work that was
completed. Then, when one is essentially sixteen years of age, he or she would be able to obtain a
job in fast food as a crew member. This new fast food job is glamorous to the sixteen–year–old;
however, it is not seen as an advanced career opportunity. Nevertheless, Fast food employees
believe they are entitled to a higher wage than state minimum wage. The crew members in fast–food
are demanding fifteen dollars an hour. There are many ... Show more content on Helpwriting.net ...
(McDonald?s) So, a crew member at McDonald?s wants to be entitled to $15 an hour, which is
$31,200 annually full time. As a crew member at McDonald?s, one would need to have customer
service and a smile. Another point stated on the McDonald?s web site is, ?People who wish to enter
our management programms need either a degree, or relevant work experience? (McDonald).
Therefore, they may or may not require any education. In the quote stated above, you may notice
programs spelled ?programms?. This misspelling proves how uneducated fast food employees
actually are, but they want to be paid more than those in a vital position of society that obtain an
education. Fast food employees have some valid points on why they are demanding this higher
wage. International Business Times states, ?Many McDonald?s cooks and cashiers make wages that
put them at or below the poverty line, and many say they cannot support their families at the rates
offered by McDonald?s–owned locations and franchisees? stores? (Morris). However, there are
options available to rise above and excel in a better, more achieving career. Working as a crew
member in fast food is not a career, it is an opportunity to make some money when you are finishing
high school. Mr. Schlooser states, fast food employers prefer to hire teenagers and undereducated
people (Schlooser). Fast–food is not meant to be
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The Fast Food Industry : An Analysis Of The Fast Food...
The Industry
The fast food industry came about quite some time ago in the 1900's. McDonalds is the largest fast
food chain in the world and started it all before any other quick service restaurant. The McDonald
brothers opened their fast food chain in 1948 and they had several chains soon after. KFC was
already a restaurant in the United States, but after McDonalds changed the fast food industry KFC
started to adapt its style and speedy cooking techniques and changed its ways along with many other
places catching onto the trend. The quick service industry that has been around for nearly 100 years
now is still in the growing stage of its lifecycle. The business style has added new restaurants that
are apart of serving food to people on the run, incorporating the drive–through and changing the
menu to be healthier over the years. The quick service industry is always open and serves it
customers at all hours of the day, no matter what time of the year. There are many places that have
opened up since McDonalds, making the fast–food industry very large with many competitors
among them all. To keep up to date the restaurants have to have updated technology to be able to
serve its customers the quickest, along with having top notch technology and health code
regulations. Porters five forces all take part with this industry, the threat of new industry,
competitive rivalry, buyer power, supplier power, and threat of substitutions. These have always
been apart of the industry and will

Fast Food
1. Executive Summary
This report provides an analysis of the international marketing environment of fast– food industry in
US and evaluates the international marketing activities of McDonald's, which is considered a key
player.
Firstly, the PEST framework is used to analyse external environmental factors influencing the
industry. The Porter's Five Forces framework is utilised to analyse the competitive rivalry within the
industry, and its attractiveness for potential new entrants. Key players and their positioning was
identified using a strategic–groups model, mapping brand value against global presence.
Based on the industry analysis, McDonald's was identified as the market leader and an examination
of their market entry modes was ... Show more content on Helpwriting.net ...
For example, McDonald's is the 9th most 'liked' brand on Facebook (CNBC, 2012) (Appendix 1).
Additionally, digital displays allow outlets to change their menus efficiently, to suit the time of day
(NRA, 2012) and self–service ordering points have increased service speed and reduced labour
costs. Environmental
Environmental lobbyists and governments are pressuring the fast–food firms to become more 'green'
(Greenpeace, 2012). Rainforests are being destroyed to increase the area of land for beef production
to meet the demand for beef–burgers (Kline, 2007). Recycling is a prominent global issue and in
response, McDonald 's adopted recyclable packaging. Increased environmental awareness among
consumers provides firms with a significant opportunity to position themselves as 'green' to garner
customer loyalty (National Pollution Prevention Centre for Higher Education, 1995).
Legal
Global operators must comply with country–specific regulations and legislation. This includes
opening hours, taxation and employment regulations such as the National Minimum Wage
Regulations (1999) in the UK. Firms are often required to meet national food standards such as the
requirements set out by the US Food and Drug Administration (FDA). Furthermore, authorities are
becoming increasingly worried about childhood obesity associated with the industry (WHO, 2012)
and have tightened

Fast Food Billboard
Food is made somewhere it can be produced and sold. Americans want their food as fast as they can
with little payment. It is the Industry's job to work with the customers and make it easier for them
by selling the products cheaper. They make the food that intrigues the people. Whatever the
customers want, they will receive because money is all corporations want. It is a good Idea to give
what people want but is it okay to manipulate the for the money? Many customers choose to pay
something cheaper and tastier with the knowledge of it being unhealthy. The industries only care
about what they are receiving than the people who are going to eat it, leading to obesity.
Americans want to pay for something less pricey, they happen to produce ... Show more content on
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Let's be clear, unhealthy food is everywhere and there is no escaping the fact that temptation are
difficult to overcome because the society has chosen this brand of food than something healthier. As
Murray has noted, " The strips of fast food restaurants along America's roadways, the barrage of
burger advertising or television and the rows of candies at the checkout counter of any given
convenience store" (Super sized Americans). There are thousands of advertisements that sponsor
food industries. One of them is not going to change anything, maybe just the outlook for them. This
human attracter brings families by manipulating the vulnerable to come and eat their food. Murray
states "Particularly vulnerable to the problem are American children: soda companies and fastfood
outlets increasingly Ink contracts with schools" (Super Size Americans). A restaurant can end their
business in that area but everywhere you go will be a different fast food place. An addiction occurs
when someone when someone gets hooked to a specific product and is difficult to let go. These
corporations have manipulated generations by picking their food with nice colorful billboards and
many other ways, leading obesity. According to Impact of food advertising, "United States Disease
control and prevention, research has found strong associations between increases in advertising for
not nutrients foods and rates of childhood obesity". These restaurants are always going to have an
advertisement. As much as they put healthy foods in their menu such as salads, their mostly
sponsoring their hamburgers, chickens and even desserts. We live in a world where people cannot
think for themselves because they come and give good deals. Dieting is difficult when all you see is
this monstrous food

Fast Food and Obesity in Adults
Bob Smith
English 11
13 May 2013
Fast Food and Obesity in Adults In Aprils addition of Men's Health magazine there is a picture of
salted golden French fries inside a white cup. This advertisement invokes hunger for unhealthy and
cheap fast food to consumers. The fast food industries false advertisements, unhealthy food, and
long term effects of consuming fast food all lead to the causes and effects of adulthood obesity in
the lives of thousands of Americans today. McDonalds, Burger King, Wendy's, and other fast food
industries have manipulative and deceiving false advertisements that take advantage of the public.
One burger takes up on average up to seven hours to perfect, and one burger made at a fast food
restaurant takes about ... Show more content on Helpwriting.net ...
That concludes that a consumer will gain an extra 42 pounds in one year with out sufficient exercise
and activity. Most of all the food in fast food restaurants contain 30% higher levels of saturated fats,
trans fats, and sodium then a healthy diet consists of which can lead to an increase of bad
cholesterol and obesity. Each day McDonalds feeds more then 46million people a day and 65
percent of Americans who eat fast food two to three times a week are overweight or obese. Fast
food restaurants such as McDonalds attempts to introduce healthy meals such as a Caesar salad. The
Caesar salad at McDonalds is more fattening than a hamburger with fries. The Daily Mail reported,
"with dressing and croutons the salad contains 465 calories and 23.4g of fat, compared with the 283
calories and 8.7g of fat in the standard burger." McDonald's French fries are one of the most
common side at any fast food restaurant and are very bad for you. McDonald's French fries contain
citric acid as a preservative, pyrophosphate to maintain its color and TBHQ, another preservative.
Along with the preservatives, French fries are also high in calories as it contains 250 calories and
140 mg of salt. Overall, many fast food industries food products are loaded with preservatives, high
amounts of calories, and high amounts of fat. (Obesity). Thousands of Americans suffer from
obesity or being overweight. Over the past thirty years fast food restaurants have

The Rhetoric of Fast Food
The Rhetoric of Fast Food
Fast food is hot food, such as; chips, that one get from certain types of restaurants, and which get
served very quickly after a customer's order. Numerous people still consider hospitals places where
the diseased get attended to, and where doctors treat illness into wellbeing. However, these thoughts
could not be further from reality. Other than being cesspools of anti–toxin safe "superbugs" and
foulness much of the time, many U.S clinics, including children hospitals, keep on giving patients
fast food and claim they are safe for the health of the patients. They also do this to visitors in their
hospital cafeterias and entryways. The aggregation Corporate Accountability International (CAI);
which is a customer support bunch, as of late sent a formal letter to 21 U.S hospitals that still serve
to visitors and guests, urging them to "quit cultivating a nourishment environment that only bring
harm to the health of people, not wellbeing. This paper will discuss the effect of fast foods and give
reasons why it should not get consumed at all.
Confirmation proves that the rates of children experiencing eating method related sickness are
stunning. Today, private practices, pediatric facilities, and crisis rooms are progressively taking the
stand about kids experiencing preventable constant conditions identified with the nourishment they
consume in the decades to come, one in three children will create sort 2 diabetes as an aftereffects of
eating

Healthy Fast Food
It is nearly impossible to turn on the television or radio and not be hit with advertisements
introducing the latest fast food trend – fresh and healthy food options. More often, the media
bombards us with slogans such as Subway 's common pitch to "eat fresh" or McDonald 's million–
dollar advertisement campaign to try the new fruit and walnut salad. Attention has made an abrupt
turn from the greasy, deep–fried originals at the fast food chains to more health conscious food
choices. Even a documentary of a man named Morgan Spurlock made headlines and won awards
when he ate McDonald 's three times a day for a month and publicized the effects through a movie
called Super Size Me. Shortly after Super Size Me caught high publicity ... Show more content on
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Obesity and the desire for freshness are the two focal reasons fast food chains have gone healthy. A
high percentage of Americans are over weight, and those same individuals supply the profit for the
fast food industry. Close to one hundred percent of the items on a fast food menu contain excess
amounts of fats, sugars, and carbohydrates – leaving people full with empty calories. Many
individuals today, however, are recognizing the side effects fast food has on their lifestyle. The
demand for fresh products that meet dietary food guidelines is forcing the fast food industry to
create salads, fruits, yogurts, and grilled entrees. Arguing that the new healthy food choices are due
to a desire to expand the market has its valid points, however, are not the causes for the change – it
just happens to fit in perfectly with the scenario. Obesity and freshness have provoked a new health
trend in fast food, and it is no secret with all the advertisements. So dare to super size an order of
healthy fast food – a once considered oxymoron now becoming more of a reality.
"Diet Trends Today." May 20, 2004. Blog Spot. June 25, 2005 http://ffood.blogspot.com/
"Fast Food Linked to Child Obesity." January 5, 2003. CBS News. June 25, 2005
http://www.cbsnews.com/stories/2004/01/05/health/main591325.shtml
"Fast Food Trends Analyzed." April 11, 2005. Biz Community.

Fast Food Dangers
Dangers Of Fast Food Fast food is delicious, but is it deadly? Over the years the fast food industry
has made larger proportions to meet the growing demand. The industry thrives off of competition,
and is constantly trying to one up each other. Places like Wendy's, Burger King, McDonald's, and
Taco Bell provide large amounts of food for a bargain. The creation of dollar menus and five dollar
meal deals has influenced more people to dine out. According to University Hospitals, 44% of
Americans eat out at least once a week, every day 34% of children consume fast food, and children
get 12% of their calories from fast food (North Ohio Heart). Fast food is taking over people's diets.
The 2004 Documentary Super Size Me talks about the truth behind the fast food industry, but
mostly McDonald's. Morgan Spurlock, the producer and the man doing the experiment, decided that
he wanted to see what kind of effect that McDonald's could have on the human body. He decides to
go on a thirty day quest, where he only eats McDonald's for breakfast, lunch, and dinner. His reason
for this experiment was to expose the results eating fast food has on your body. Fast food is a big
contributor to obesity, high cholesterol, heart failure, liver failure, etc. Spurlock also mentions how
advertising is how places like McDonald's persuade people to eat at their restaurants. By placing
billboards on the side of highways and

Fast Foods And Fast Food
"Fast food is popular because it 's convenient, it 's cheap, and it tastes good. But the real cost of
eating fast food never appears on the menu," was said by Eric Schlosser. Several people in America
have become dependent on fast foods. How many of the people who eat this food actually know
what is really in the food or how it was made? Others don 't think about it, because within ordering,
three minutes later a customer can pull up to the window, pay, and get food. It is quick and cheap.
The United States has become dependent on fast foods because they are everywhere, but the
consequences of these facilities have brought health issues and closing of community restaurants.
Fast food has become so dependable in America because it seems everyone is on the go. Many
parents are constantly working, children have late activities at school, and some days just the
thought of and going home to make food is no fun. It seems like everyone is doing something and
they can 't stop to make food for themselves. Going to a fast food restaurant is quick. Most of the
time a person is in a drive–thru for around five minutes. Some fast foods such as Jimmy John 's is
freaky fast and deliver quickly after the order. Fast food facilities are everywhere. Eric Schlosser in
the Fast Food Nation said, "Fast food is now served at restaurants and drive–throughs, at stadiums,
airports, zoos, high schools, elementary schools, and universities, on cruise ships, trains, and
airplanes, at K–Marts, Wal–Marts

Fast Food Thesis
Food and eating environments contribute to the increase in cases of not only obesity also chronic
diseases.Its a basic necessity of a child in their growing age to have a nutritious and healthy deit
because of its delicious taste. However as it has been witness eating habits have shifted alaramingly
over the last couple of decades. Fast foods such as burgers, pizzas,subways and many more are now
commonly consumed foods in almost every household all over Pakistan now. Such foods originated
in the West and due to their succulence, this trend rapidly spread all over the world as it aspired to
the taste buds of many people. Most of the children of young age/ students during their meal time
eat junk food and get addicted to the taste of the junk food. This research aims to grab the reader's
attention by making them aware of all possible side effects of excessive consumption of such foods
and prove to people that the production process of such food revolves only around taste and does
not include healthy contents.
THESIS STATEMENT
Reliance on fast food is dangerous as its excessive consumption causes disastrous health effects on
its consumers.
INTRODUCTION
Food is a basic daily necessity of every human being. The way it is produced and consumed, along
with the way that it is processed is an important issue that can greatly affect health of the consumer.
Over the past few decades, our eating habits have changed drastically due to the fast paced life we
are living.

Fast Food And The Food Industry
Have you tried on last year's jeans and realized they were a bit too snug? The thought of dieting has
probably occurred to you. There is nothing wrong with trying to be healthier, whether the reason is
to fit into old clothes or to just feel better about yourself. It is never easy to change your once
unhealthy lifestyle to something different, but overall, better for you, especially when everywhere
you turn you see one of the fifty thousand fast food chains in the United States alone (Ransohoff). It
might be easy to resist the cheap and easy deliciousness of a McDonald's cheeseburger for a while,
but then you have a long day and cooking seems too tedious for the amount of energy you actually
have. Or you are out with friends and the only food options are fast food. That is okay! Today,
healthier food options are more accessible in and out of the fast food industry.
In today's world of technology and medicine, it is a widely known fact that fast food is extremely
dangerous to our health. The most common epidemic related to fast food is obesity. From their
research in 2011–2012, the CDC states, "Approximately 17% (or 12.7 million) children and
adolescents between the ages of two and nineteen years old are obese" and "more than one third
(34.9% or 78.6 million) adults in the U.S. are obese" (Overweight). Obesity can lead to a number of
other health problems, such as high cholesterol, high blood pressure, and a greater risk for
cardiovascular disease (Dangers). While fast food

Fast Food Essay
Food is a necessity in life. In making the right choices, we can have a healthy life. Sadly, America is
not making those healthy choices. Contrary to our education and information about junk food, the
fast food industry is still ever growing to this day. The fast food industry in America is an
excellently funded, well–oiled machine that will not stop until we make better choices as
consumers. Big business is winning, profits are garnered but unfortunately Americans are losing
years of their lives to bad, unhealthy choices, food and targeted advertising to keep funding the titan
that is the fast food industry. Fast food is available everywhere and on every corner, you see one and
fast food corporations keep building them. America needs to ... Show more content on
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As food provides more than just sustenance; it increasingly has come to shape and mediate our
understanding of ourselves and our culture.
The fast food industry has been growing dramatically during the last few years. For this reason, we
should try to find out what are the several factors why fast food consumption keeps growing among
young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly
among many people due to the following three main reasons: good taste, convenient time, and price.
Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this.
Marketing also plays a big part to more people eating fast food. It's in our culture in America to
expect fast food companies to market and strategize their ways to make us, the consumers, to buy
more food and consume more food so they can make more profit. Especially now with commercials
and social media. The fast food industry has thrived in the modern era. It's thriving so much, the
industry is growing faster than the U.S economy, at a 3 percent rate compared to a 2.6 percent rate
for the economy (Fickenscher). Age is also an important factor considering targeting a specific age
group, especially the youth in America. Young people have more ability to go out to eat than old
people do. If old people want to eat a hamburger, they have to go to a fast

Fast Food : The Dark Truth Of Fast Food
The Dark Truth of Fast Food Fast food. Doesn't that sound great? Fast food is a wonderful tasting
meal that comes right at your command, but have you ever thought about what's in it. What you are
eating is a big meal of lies. Fast food companies have much power to make themselves look good,
and that's what they do. So, do you want to know the truth? Fast food is a great tasting food in itself,
but have you ever thought about what's in it. Fast food today has been proven to have toxic
chemicals that lead the way for many diseases.
Just as Cassandra Phillips and Susanna Mitro state, "Human exposure to DEHP has been associated
with adverse reproductive, neurobehavioral, and respiratory outcomes in children (Braun et al.
2013; Ejaredar et al. 2015) and metabolic disease risk factors such as insulin resistance in
adolescents and adults (James– Todd et al. 2012; Attina and Trasande 2015)." Ultimately, fast food
is good, and we can never take that away from them. Fast food would be an even better organization
than it is now if it actually used some old fashioned technique into their food. Furthermore, fast food
should take pride in their work, and use what they advertise on T.V such as 100% beef, real
ingredients, etc.
Real meat is a lie said by almost every fast food organization. 100% beef is a huge "bending the
rules," type of saying. They say they use 100% in order to lure you into all the unhealthy sorrows of
"fake meat." Just as Wendee Nicole says , "When fast food intake was categorized by food group,
DEHP metabolites were associated with intake of grains and "other" (a category that included
vegetables, condiments, potato items, beverages, and more). DiNP metabolites were associated with
intake of meat and grains.[ 1]" Another key piece of evidence for this claim is said by CBS News,
"Today a typical fast food hamburger has dozens or hundreds of strips of beef from different cattle,
in different regions blended together. So, if you have one sick cow in the batch, then the risk of
getting sick is greater." Fast food restaurants should be truthful to their customers to get more sales,
instead of lying about their product. Even better, actually make their product 100% beef so no one
can criticize fast food

The Effects Of Fast Food On The Food Industry
Think Skinny Thoughts
In 2007, one study found that 31 percent of American men and 33 percent of American women have
a body mass index of 30, at least. This means that in society today, they are considered obese
(Human Diet, 2014). 1/3 of children are overweight or obese. 2/3 of adults are overweight or obese
(McCarthy, 2010).What is causing this mad epidemic outbreak? Media is enticing the eyes of many
viewers by the way they present themselves (What Causes Obesity, 2006). Advertisements in the
fast food industry are persuading people to eat their greasy, fat, salty, unhealthy foods (McDonald's
Advertising Themes, 2013). In order for people to live a happy, healthy life, they must change their
eating habits. However, fast food advertisements are contributing to what is making eating habits so
hard to change, with their misleading advertising. Fast food is slowly but surely killing us, yet we
hardly notice until it finally hits hard. In this first advertisement, a skinning, young female with sun
kissed skin, glistening with moisture on her body from the heat of the sun hitting her, is enjoying a
big juicy hamburger. Her hair is brushed forward by the wind blowing gentle is seems, as she lays
there in her petite, fitting, brown bikini. In the background, ocean blue waves peacefully and
steadily ride ashore. Sand is surrounding this young lady. The clouds are far off into the horizon
looking fluffy, full, and breathtaking to a viewer's eye. Following the young lady's arm

Fast food, by name itself is the food that consumes comparatively less amount of time to be
prepared than the food that we order from the restaurants. They are preheated and precooked which
is served to customer in a packaged form or take away. Fast foods are the most common food these
days and these restaurants are growing rapidly worldwide. People of all ages love fast food and it is
more popular among young people. The important reasons for this business to grow are the busy
schedule people have today. Fast food saves a lot of time and is providing employment to large
number of people. In contrary to that, it is unhealthy, and people are gaining weight constantly.
Fast food saves a lot of time. It is easier to cook and faster to deliver to the people. I have always
been thankful to fast food restaurants whenever I am late to work or I am not able to cook food for
me. For instance, in fast foods like McDonalds, Subway, Chipotle and so on, it does not even take 5
minutes to make an order the food. Unlike, if we go to dine in restaurants they take a lot of time to
make an order and then bring it to the guest. It almost takes s 45 minutes to finish eating after I get
to the restaurants. If I calculate the time, fast food is saving 5 hours and 25 minutes a week, which is
a plenty of time. Similarly, the most common and famous facility that the fast food restaurants are
having these days is the drive thru facilities. It is very helpful to the people with busy routine. In this

Fast Food Nation
Intro to Political Science 5/12/2013
Fast Food Nation
The investigative journalist, Eric Schlosser, has written a book to illuminate an epidemic that started
in America and is now becoming one of the world's largest problems. In Fast Food Nation,
Schlosser frames today's Fast Food giants in history,American entrepreneurialism, and over
consumption in respect to consumer and employee wellbeing. The power of all modern Fast Food
giants combined have eclipsed the power of any one government. Marketing has become a key
component to luring consumers to fast food. Schlosser makes the argument that a once All
American
ideal, fast food has grown too big to control.
Schlosser highlights the freedom right philosophy of make your own luck ... Show more content on
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Then instead of slaughtering one cow at a time and grinding that meat into a couple hundred
burgers. Slaughterhouses slaughter thousands of cattle and grind all the meat together. Now there is
no variation of taste in the meat. Finish the meat off with an acid bath to kill any E. Coli O157: H7,
and pray that one of those 1000 cows didn't have "Mad Cow Disease" (No Known way to kill
prions). This power permeates all matters of Fast Food. Fries, soda, buns, equipment, employees,
and most influentially: Marketing.
Fast food marketing is a dirty political game. Marketing is a tool of power, more specifically money
power. Successful marketing strategies propelled fast food and beverage companies to some of the
most stable corporations in the world. But how did these mom and pop shops dominate the
competition? They created a commodity through marketing. Cool people drink coke not pepsi.
Ronald and his friends hang out at McDonalds, and so should you, were the implications. Marketers
went as far as advertising in schools. Coke or Pepsi for lunch instead of water and milk. Big Cola
poured Millions of dollars into the struggling public education system. This accomplished a cradle
to the grave type of marketing for beverage and fast food companies. Things changed so fast and the
public made huge illogical leaps in the name of saving time. And in doing so, endangered our
children.
Order right philosophy would not agree to

Fast Food
Market and environmental analysis of McDonalds Corp – 2003.
Market and environmental analysis is an essential part of an organization's External Analysis.
The main objectives of a market analysis are;
a) To determine how attractive a market is.
b) To understand the dynamics of the market and amend strategies accordingly.
Here we apply the dimensions of a Market Analysis to McDonalds corp.
1) Emerging submarkets;
McDonalds failed to recognize the changing trend in customer's preferences to better tasting, fresher
food. This trend led to new sub markets emerging for tastier, fresher and fast food perceived as
healthier. A few of the smaller/privately owned competitors (Cosi and Quizno's) were able to
operate in niche markets ... Show more content on Helpwriting.net ...
With the rising immigrant population customers now had a choice of items. McDonalds realize this
too late and try to counter this effect by introducing new burgers. However, the testing of the new
menu does not gauge strongly enough the changing customer preferences and this poor planning led
to its failure.
Internally changing trends were also blindsided. Franchisees who were the closest to customers
were not included in decision making and were thus disgruntled. Here was the need to change the
management style from top–down to bottom–up. This would have solved some of the issues
plaguing McDonalds, by providing data on what customers want and what products would have a
greater chance of success.
7) Key success Factors
McDonalds did have some strengths or key success factors;
a) Large number of franchises that led to economies of scale. This however contrasted to the 'small
is beautiful' concept of the niche markets.
b) Complete training for franchisees to begin and run their own McDonalds proved to be a good
team building exercise.
c) Cost of food was low due to economies of scale and economies of size. Moreover, McDonalds
was able to negotiate a reasonable price for high quality food products.

McDonalds failed to realize the changing trends in the casual fast food markets, as a result of which,
a large part of the market share was taken over by existing brands like Wendy's and new players

Fast food is defined as "easily prepared processed food served in snack bars and restaurants as a
quick meal or to be taken away.". The first fast food restaurant was developed in America, 1948.
Fast food is now recognized globally, generating an annual revenue of $570 billion. However, this
ever growing market is associated with higher BMI and weight gain. I investigated whether
exposure to fast food advertising via television increases fast food consumption, and whether our
fast food consumption differs with age. A CATI telephone survey was conducted using 400
participants across the UK, and it was found that the more TV watched at the weekends correlated
positively with the amount of fast food purchased. Additionally, it was found that adolescents and
young adults consume the highest levels of fast food. Implications of this research include fast food
awareness programs targeted at the high risk age groups, and a reduction in televised fast food
adverts.
A predicted quarter to one third of all TV adverts in the US are related to food. 90% of these are
aimed specifically at young children and adolescents, and consist of foods high in fat, sugar or
sodium (Powell et al, 2007). It is also identified that "cultivation research maintains that cumulative
exposure to TV influences audiences' views of and beliefs about the real world", therefore, the
amount of TV watched is likely to affect the way people perceive the consequences of eating fast
food. Here, it's likely to

Fast Foods : Fast Food Risks
FAST FOOD RISKS
Fast foods pose a great risk to the society and with the society functioning at a high speed; it has
become the preferred food of choice. Fast foods are coming up at a very high rate with their adverts
taking over the media. Every corner of the town has a fast food restaurant and in the next block,
there is an advert about a fast food restaurant. Obesity is now the largest health concern in the
society with children being the hardest hit. Obesity increases the risk of high–fat streak and
cholesterol, which will in turn result to cardiovascular diseases (Machowsky, 2013). High–fat
content in these fast foods and the reduced physical activities in people's lives is a recipe for
disaster. Fast foods have also been linked with other health conditions with some of them leading to
permanent disability and in extreme cases leading to death. It would be good if people to knew the
risks associated with fast foods. Some of these risks are;
Stroke
Fast foods have been associated with a high salt content, which have been associated with high
blood pressure. The high blood pressure is a recipe for disaster because it is a major cause for
stroke.
Type 2 diabetes
This type of diabetes is associated with insulin resistance with the disease being prevalent in adults
who are approaching middle age. Consumption of fast foods is associated with insulin resistance
thus prompting the body to need more insulin than it normally needs to keep the blood sugar down.
Type 2 diabetes

Is Fast Food The Enemy?
Is Fast Food the Enemy?
Burger King, McDonalds, Taco Bell and Wendy's.... the list continues as I salivate over the countless
menu options they have to offer. As Americans, we are plagued by mouth–watering commercials of
steaming hot French fries and catchy jingles that we muttered throughout our work day. This
constant bombardment of successful marketing is created by billion dollar burger corporations that
have been blamed for making individuals fat. There are many factors that contribute to obesity in
America; however, I do not support placing blame on fast–food establishments. I stand on the
platform that Americans must begin to take personal accountability for their own health and well–
being, instead of placing blame on eateries for their expanding waist size. To further expand on
factors that contribute to obesity, we must be knowledgeable of what the underlining issues truly
are, rather than simply charging fast–food establishments with the fault of causing fat. Initially,
Americans must understand that indulging in fast food is a matter of choice, and obesity can be
avoided by the knowledge made available by these establishments.
First and foremost, I refute the notion that fast food establishments make Americans fat. Some
Americans choose to consume these high calorie and low nutritional foods; therefore, we are the
ones responsible for our own obesity. To illustrate this matter of choice, no one has ever held a gun
to my head and forced me to devour a Double

Persuasive Essay On Fast Food
Picture this: it was a long day in the office. Everyone at home is starving and asking what's for
dinner, that dreaded question that makes you cringe every time you hear it. You could either cook a
meal for your family, despite how tired you are, or the easy option. You could always run by Chick
Fil A and save half the time and all the effort, making everyone happy. It's definitely the easier
option, however fast food is actually quite bad for a person's health. Fast food is food that can be
prepared quickly and is sold in food establishments as a "take out meal". However, at what cost is
this fast food prepared? Most fast is a greasy mess that is just convenient because people are busy
and don't have the time to prepare a home cooked meal. The benefits of fast food is merely
convenience and nothing more. There isn't a "healthy" fast food because healthier food options take
time to prepare but humans apparently can't wait for that. Therefore, fast food does not benefit
society because it jeopardizes your health.
Fast food is addictive. "The total weekly frequency of fast food consumption was derived from a
questionnaire asking for the number of times per week individuals eat at or take food from a fast
food restaurant" Before telling you what they concluded, how many times do you have fast food per
week? Two? Three? Everyday maybe? A young woman named Alyssa confessed that she goes
nearly daily and after adding up the price it costs to eat fast food daily, she realized she

Fast Food Nation
Fast Food Nation by Eric Schlosser
Tutorial: "What's in the meat" – Meat and potatoes
Overview: A look into how the meat is prepared. What is in the meat that we don't know about but
still consume. How consumers love it because it's cheap, quick and easy. Processing of meat, errors
associated with the process of beef and chicken.
Image Analysis: An effective image employs specific techniques to relay its purpose. This image of
6 year old Alex Donley uses the following techniques to influence the reader or viewers perception
of the chapter. Framing, layout, colour, symbols and focus are all crucial aspects of the image.
The image is a mid shot of the child's face, resembling an individual school photo. His expression is
relaxed, ... Show more content on Helpwriting.net ...
More than two thirds of those hamburgers were bought at fast food restaurants. And children
between the ages of seven and thirteen ate more hamburgers than anyone else." p.198.
A bug that kills children
E. Coli is both a necessary bacteria in the human digestive tract and a very harmful toxin
The effects of the E. coli toxin are can be mild diahorrea, abdominal cramps, vomiting and low
grade fever.
E. coli bacteria affects children and the elderly along with people with weak immune systems.
"I would have done anything to save my son's life, I would have run in front of a bus to save Alex."
p. 200.
All we care to pay
Because fast food is so cheap and accessible, the risks associated with it's consumption are far from
our minds because of the minimal cost.
"The use of chemicals such as borax and glycerine to disguise the smell of spoiled beef..." p. 204.
A matter of will
The only way this issue can be resolved is if the fast food companies are willing to take the initiative
to minimise the spread of disease.
Every...manager attend a food safety course, that every refrigerated delivery truck have a record
keeping thermometer mounted inside it..." p. 208. A lack of recall
By the time food is recalled, it is too late as most of it has already been consumed and the recalls are
voluntary.
"the company made no effort to warn the public or to recall the frozen patties..."
Our friend the atom
The sub chapter

Fast-Food Habits : The Dangers Of Fast Food
Most of us have eaten at a fast food restaurant at least once in our life whether it is Five Guys or
Burger King. From the warm fries to a juicy burger, we just can't seem to get enough of it right. But
should there be a warning label on the bag or wrappers stating the negative effects of eating one of
their foods? There are numerous unspoken dangers that derive from fast food. Because of this,
Americans aren't aware of the health risks they are taking when eating it. The lack of personal
responsibility in fast food consumers is an overall contributing factor leading to childhood obesity
but being informed on things like to the amount of calories in a Whopper Jr. or the amount of fat
intake from garlic and cheese fries can lead to a major difference in not only us as but the youth's
important eating habits. The government and fast food chains are ultimately responsible for not
educating its citizens enough. In an essay adapted from the book, They Say I Say, David Zinczenko,
the editor–in– chief of the fitness magazine Men's Health writes "Drive down any thorough in
America, and I guarantee you'll see one of country's more than 13,000 McDonald restaurants. Now,
drive back up the block and try to find a place to buy a grapefruit" (Zinczenko, 463). By this it is
meant that everywhere you look there are fast food joints, but hardly anywhere to eat or buy
anything healthy which only enables people to eat unhealthy and most conveniently. How can you
expect a teenager to eat

The Causes Of Fast Food
The history of fast food is not long, but fast food has become a constant element of our lives. Most
people in the world recognize the logos of places like McDonald's or Burger King. A large percent
of the population at least once in their lives has eaten in a fast food bar; however, some of them do it
regularly and they cannot imagine that such bars could cease to exist. Over the years, fast foods
gained their supporters, but also opponents who only see evil in such places. I think the reluctance
to fast food triggers two important reasons.
First, fast foods contribute to obesity and increase its rates. The food served in fast food restaurant
catches our attention with good smell and taste. Unfortunately, the food offered at such places
contains a lot of fat, calories and very often chemical components that adversely affect our bodies.
Frequent consumption of hamburgers, French fries, hot dogs, etc. causes bad eating habits in
children and leads to slow weight gain, which over time becomes a serious problem. Fast foods
contain big amounts of salt and sugar that contribute to obesity, which leads to other diseases such
as diabetes, high–pressure or circulation's problem. Most of them change our lives and make them
more complicated and less satisfying because we need bigger control of our food, diet and we need
to take medications. In Causes of Obesity and Overweight, Dr. Ananya Mandal writes: "Recent
estimates from the World Health Organization (WHO) show that in 2014, about

Fast Food And The Food Meal Essay
A fast food meal may not be so simple after all considering the ingredients that go into a meal. We
aren't fully aware of what all the ingredients are in our food. We just see either a short or a long list
of words that is just scientific jargon to us. We do become more concerned of what we are eating if
there is a long endless list of contents. One ingredient that we all know if high fructose corn syrup.
There are high amounts of it in our fast food which explains why we can get so addicted to fast
food. Earlier I said most of what a fast food meal is comprised of is sugar, carbs, and sodium. Sugar
and fat are the leading ingredients that give us an energy boost. They make energy–dense foods
which is what fast food is–an energy–dense food. Energy–dense foods are inexpensive to produce.
Pollan says "one reason that obesity and diabetes become more prevalent the further down the
socioeconomic scale you look is that the industrial food chain has made energy–dense foods the
cheapest foods in the market" (107). Sugar is pretty cheap and it makes sense to price a meal at a
low rate. We can't forget that most of a meal is also comprised of corn which make it cheaper too.
Because they are inexpensive, their price isn't sky high which makes it ideal for low–income
families. They are able to afford a high calorie meal at a low price. This explains why obesity tends
to be more prevalent in low–income households. As we can see, the low price of fast food
contributes to the weight gain

Fast Food Restaurants : The Dangers Of Fast Food
As you're driving home from work in the evening how many different fast food places do you pass?
Just in a two mile radius there is probably a McDonalds, Wendy's, Taco Bell, Chick–fil–a, and many
others. In David Zinczenko's "Don't Blame the eater," he makes a point that fast food restaurants
don't have to provide information on their food. Zinczenko also mentions that not only is obesity an
issue, but diabetes rates have seemed to rise, causing children issues and money spent to treat it to
increase. Children are big targets to the fast food industry. With fast food being as unhealthy as it is
and companies not being required to tell its food ingredients, obesity, diabetes, and more
importantly the cost to fix these health issues has increased tremendously, and for that reason fast
food restaurants need to be regulated. To begin, there are way too many fast food restaurants. With a
whopping 13,000 McDonald's restaurants in the US alone, it's no surprise that when you're driving
down the street looking for a bite to eat, McDonalds is one of the easiest places to stop and go
(Zinczenko 463). There is never a shortage of places to go eat at, but unfortunately the majority of
them are fast food. Although some seem healthier than others, they all share one thing in common,
cheap, easy to access food. Zinczenko provides a good point saying "Lunch and dinner, for me, was
a daily choice between McDonald's, Taco Bell, Kentucky Fried Chicken, or Pizza Hut. Then as now,
these were

Fast Food is Unhealthy Food Essay
"The medical literature on the causes of food poisoning is full of euphemisms and dry scientific
terms: coliform levels, aerobic plate counts, sorbitol, MacConkey agar, and so on. Behind them lies
a simple explanation for why eating a hamburger can now make you seriously ill: There is shit in
the meat."
― Eric Schlosser, Fast Food Nation: The Dark Side of the All–American Meal
According to Morgan Spurlock's documentary Super Size Me, one in every four Americans visits a
fast food restaurant each day. America is considered the fattest nation in the world as 60 percent – or
100 billion Americans – are either overweight or obese. With the amount of obese people regularly
eating unhealthy fast food meals, it is clear that fast food is ... Show more content on
Helpwriting.net ...
A regular intake of KFC products can have harmful effects on long–term health since trans fat is a
harder fat that clogs the arteries more than other fats. Michael Jacobsen, the executive director of the
Center for Science in the Public Interest, claims KFC knows that other, healthier cooking products
are available to produce the same taste: "KFC knows this, yet it recklessly puts its customers at risk
of a Kentucky Fried Coronary" ("KFC Blasted"). As long as fast–food chains such as McDonald's,
Burger King, and Kentucky Fried Chicken refuse to provide healthier meals, consumers will
continue to have unbalanced diets.
According to the National Institutes of Health, the unbalanced diet resulting from the consumption
of fast food increases the chances of fatal health conditions, such as hypertension, coronary heart
disease, diabetes, stroke, and colon cancer. The NIH further states that those who eat fast food more
than twice a week have a two–fold increase in insulin resistance. For people with high resistance,
insulin does not process effectively, causing abnormal amounts of sugar to circulate in the blood
stream. As a result, high blood sugar levels increase the chances of heart disease and diabetes.
Between 1972 and 1995, the amount of Americans diagnosed with diabetes doubled, along with the
number of fast–food restaurants. If this rate continues over the next 25 years, one in ten Americans
will be diagnosed with Type II Diabetes

The Consumption Of Fast Food
The number of kids affected by obesity has tripled since 1980, and this can be traced in large part to
lack of exercise and an unhealthy diet (Pedro et al.). Caloric intake has increased enough since the
1970's which explains the rising trend in obesity, while caloric output has remained essentially
unchanged. Americans are eating more unhealthy food and intaking more calories, causing this
nationwide epidemic. The big fast food chains market their foods to Americans constantly. On
average, teens see three to five fast food ads per day (Muntel). Fast food is ingrained into the minds
of children and the craving for it stays with them even when they are adults. Americans should
eliminate the regular consumption of fast food because the fast ... Show more content on
Helpwriting.net ...
Extra fat in the body can lead to numerous amounts of diseases. Including heart disease, stroke, high
blood pressure, diabetes, cancer, and asthma. This is a major issue, since obesity rates are much
higher among children, teens, and adults who consume fast food regularly. Obesity leaves
adolescents with problems for the rest of their lives, which is why Americans should eliminate the
regular consumption of fast food from their diet.
Nonetheless, it is a remarkably tough task to get Americans to eliminate fast food from their diet.
The expenditure of this unhealthy food is very common in young America. Fast food consumption
has greatly increased in the past forty years because of low prices compared to the rest of the market
and the fast–paced American lifestyle. America has the fifth highest teen obesity percentage in the
world, with more than fifteen percent of teenagers being considered obese (Muntel). According to
Dr. David Ludwig, director of the obesity program at Children 's Hospital Boston, "teens who
consume fast food regularly intake 190 more calories per day than ones who did not. Adding up to
eleven extra pounds per year" (qtd. in Holguin). This is a pressing issue, considering 1/3 of
adolescents aged four to nineteen eat fast food daily. Conceding that this high of a percentage of the
adolescent population eats unhealthy fast

Fast Food America
Fast food has become a major phenomenon here in America. According to Eric Schlosser, he writes
in the New York Times, on average $301,369,863 is spent a day on fast food. As Schlosser shows,
American people are abusing fast food. In accordance with fast food binging, obesity has become a
widespread epidemic. According to Joseph Mercola M.D., on a personal website states obesity is,
"A chronic condition that develops as a result of an interaction between a person 's genetic makeup
and their environment." Here Dr. Mercola expresses how obesity is directly related to an individual
's environment. Today it is not uncommon to find major fast food chains with in a short distance
from residential areas. With so many choices for fast food, ... Show more content on Helpwriting.net
...
Besides the fact food preparation is fast, every year thousands of commercials can be seen on TV.
According to Spurlock, on average a single person watches about 10,000 different commercials per
year, most of them being junk or fast food products. These influential commercials broadcast smart
slogans and offer cheap food to attract customers. In a recent survey, at the Brea Mall Food Court,
when asked if they ate on a daily basis, 28 % of males said yes, while 25% of women said they too
ate out daily. A surprising portion of people, 30% said they enjoyed the taste and quality, while
majority about 46% said there was no time to cook at home because of work or hectic schedules.
With so many great food specials and a plethora of commercials, its no wonder Americans turn to
fast food for meals. Fast food is practical, quick, and reasonably cheap, though unhealthy many
seem to no care. The first signs of concern came in 2003 when legislation was passed by Congress
to help to slow obesity among children. The new law banned all junk foods from public schools and
enforced new cafeteria food requirements. Robert Colin Carter a medical researcher from the John
Hopkins School of Medicine showed that the meals served prior to changes by school cafeteria 's
exceeded the newly established limits for total and saturated fats, set by the National School Lunch
Program and National School Breakfast Program. Here Carter shows the

Fast Food
Ramandeep Singh
Mrs. Vinson
October 23, 2012
English 1001
Essay 2 Draft 3
Fast food
Obesity is an epidemic that is sweeping over the United States today. It's affecting both adults and
children. With the increase in fast food availability and a decrease in the time most Americans have
to prepare nutritious meals at home, it's obvious why more people are eating at fast food restaurants.
Obesity is a growing problem in the United States and more and more children are being affected.
But do uneducated families have the right to put the blame on fast food restaurants for the health
issues they could easily prevent? I believe that we are taking it too far by blaming fast food
restaurants for obesity and that it is an individual's ... Show more content on Helpwriting.net ...
After this Ames said that in the "land of the free" we are able to make our own decisions but with
this freedom we as people have to be responsible for our decisions. Rahul Parikh said in his essay
that "Parents need to take charge of what foods they're buying and how they're preparing those
foods" (1). This statement is suggesting that instead of blaming fast food companies parents should
control their children's food buying habits. They should limit their television hours where they see
all those advertisements that attract them to eat fast foods. Rahul said that companies use superstars,
action heroes, cartoons to promote their products in the market that attracts people and mainly
children's. Rahul compared child advertisement to obesity and suggested that today children will see
40,000 advertisements in a year. In this huge number of advertisements, two third of those are for
junk and fast food. Ames and Rahul were both arguing that it is our individual choices to eat fast
food, so we should not blame companies who provide them.
In our society, we are always looking for someone or something to blame for our problems. We
seem to want to avoid taking responsibility for our actions and their consequences. Overall obesity
has nothing to do with the fast food industry and genetics, but rather the choices. People should be
encouraged to

Advantages Of Fast Food
In reality of the modern era, there are many fast food outlets worldwide and continues being a
popular choice for majority of the population, mostly due to it being fast and ready to go anytime
and anywhere. However, obesity being caused by fast food restaurants has been the subject of
worldwide debate for many years now as there have been campaigns and boycotts against several
fast food restaurants such as McDonalds, Burger King and KFC. This essay will go more into detail
about how fast food is one of the main contributors to obesity, people pushing the blame to fast food
and why fast food is cheaper compared to healthier food.
To begin with, people have been blaming fast food for childhood obesity but fast food cannot be
entirely blamed but does contribute to unhealthy children. One of the main culprits for ... Show
more content on Helpwriting.net ...
Also, fast food is readily available everywhere, and whenever you want regardless of time and
location. According to Gagnon and Freudenberg (2012), research stated that low–income
neighbourhoods have disproportionately higher concentrations of fast food outlets. These industries
are successful because they offer consumers a quick, more affordable, convenient and tasty meal
that is mostly high in fat and salt content and low in fiber and calcium (The Heart Links Project:
Dangers of Eating Fast Food, (n.d.)). Most fast food restaurants have similar layouts such as having
a limited menu, minimal service, and inexpensive food served quickly to customers. Sales are
expected to rise as fast food restaurants meet the needs of current consumers which are convenience,
being inexpensive, and having meals served quick. Trends toward longer workdays, combined with
the growing number of dual–income families and, low–income communities make fast food an
extremely attractive food option for those in the quick paced

Fast Foods : Fast Food Consumption
Fast Food Consumption Alshahrani Abdullatif Fast Food Consumption FAST FOOD
CONSUMPTION Introduction The nutriment companies have set up plenty of poor force in present
ages, having the duty for groining excess fat prices and alternate fitness trouble additionally as for
sending–off great ecological effects like multiplied greenhouse gasses. This features impressed an
abundance of individuals to start inquiring the natural process and fitness edges of nutriment,
supposed as so much since infiltrating nutriment producing vegetation to reveal the secrets
throughout the rear of the creation of nutriment items as well as in the technique, uncovering the
strategies of naturally alienated meats additionally because the questionable preparation strategies.
Into the reverse hand nutriment keeps their hold on the girths and wallets, cafes demonstrated the
leading contemporary spots for feeding out with 29.8 million visits to cafes month–to–month.
Australians shell out an extra forty four million visits to cafes monthly to buy for infrequent or
totally different drinks. Among the 51.5 million visits to nutrient diners, just twenty a million place
product for feeding in, whereas the majority of visits area unit for moveable meals. (Broussard BA,
Johnson the, Himes JH, Tale M, Fechner R, Hauck F, Bachman–Carter K, Hayes J, Froehlich K,
Gray N, Val means) Rapid meals are sanely priced and

Fast Food Culture
I) Emergence
The fast food culture emerged as early as the 19th century. During the Industrial Revolution, a large
workforce was required to work for 10 to 12 hours a day. With so much work to be done, fast food
was the idea of a quick and easy lunch.
In India, fast food culture emerged in the decades after independence, starting from the 1950's.
Eating at home used to be a significant aspect of Indian culture, so the change was gradual. Over a
period of time, with a growth in the number of nuclear families, economic growth and increasing
per capita income as well as globalization, fast food culture gained prominence. Women were
shifting from their conventional roles of managing the household and taking care of the children.
With growth in ... Show more content on Helpwriting.net ...
This requires a high degree of food engineering , the use of additives and processing techniques that
substantially alter the food from its original form and reduce its nutritional value.
–––––––––––––––––––––––––––––––––––––––––––––––––
The Indians living in the cities have completely forgotten about their traditional Indian dishes and
took to the "Western" fast food culture. A survey conducted by a leading Indian newspaper says that
over 23 per cent of the children in Delhi are obese. One hopes that this estimate is not true; if it is,
one shudders to think of the numbers in Mumbai, Hyderabad, Pune, Chennai, Kolkata, Gurgaon and
other nouveau riche cities with their fast prevailing mall culture and fast food attractions.
–––––––––––––––––––––––––––––––––––––––––––––––––
Here is a typical scene from one such mall in Hyderabad. It has a 4–movie multiplex theatre,
surrounded by 40–odd fast food kiosks and 20–odd shops that sell clothing, perfumes and jewellery,
music and video CDs and DVDs. Not one of them sells traditional Indian meals or snacks. And the
mall, like 20 others in the city, is filled with thousands of youngsters who obviously have enough to
spend. We did not have such scenes in India twenty years ago, but this mall and fast food culture is
expanding explosively across India. This too is part of the globalization of India, a part that causes
great concern about the health of its citizens.
Today, the world is witnessing a total

The Availability Of Fast Food Essay
The availability of fast food is contributing to the rise of Obesity in New Zealand
Question 1: Explain the view point and find evidence to support the view
I believe that some people have this view because fast food outlets usually consist of fatty foods.
This means that people who don't have much time or money can easily go out and buy food for
themselves and their children. Studies show that New Zealand fast food consumption was an
estimated 2–3 kgs per person per year. Studies also show that nearly $2000 is spent on fast foods
every year. In Cambridge alone there are multiple fast food outlets. These include KFC, McDonalds,
Dominoes, Pizza hut etc. because these foods are extremely high in fats when they are a consumed
they cause people to gain wait. If you eat these foods once a week they will not really harm you but
if you eat it regularly and do no exercise often you will become obese. This is the problem that is
happening in New Zealand. Instead of people just buying them once a week people are buying them
3 to 4 times a week and it's causing their diets to be unhealthy. In Cambridge and Hamilton there are
healthy options available these can include Subway, Kebabs, and local bakeries that sell sandwiches
etc.
Question 2: Gather evidence for and against different points of views?
The professionals say that policies should be put in so that they cannot advertise junk foods so that
kids do not go out and buy it. There has been 3000 institutions of professionals who

Fast Food Nation Examines The History Of The Fast Food
Fast Food Nation examines the history of the fast food industry as the world began to consume the
idea of quick and easy cuisine. This piece of investigative journalism really gives it 's readers a look
at the fast food industry and its development over time. This book is divided into two sections. The
first section delves into the beginnings of the industry and how it developed into the large
corporational business it is today. The second section examines the business behind the scenes. The
book opens with the examination of one of the fast food 's pioneers, Carl N. Karcher. Carl N.
Karcher was originally from a farmer from Ohio before moving to California. When he moved to
California, he started out a Feed and Seed Store but later got a ... Show more content on
Helpwriting.net ...
Eisenhower had really pushed for this bill because he saw success in Hitler's "Reichsautobahn" (the
world's first superhighway system). (Fast Food Nation, page 22) Eisenhower's Interstate Highway
Act helped to develop many business and also helped businesses accrue a significant amount of
revenue because of the easy access consumers had to many businesses. Because of the new
highways, entrepreneurs were able to witness the success of McDonald's and Carl Jr.'s, and decided
to develop their own businesses. During this time period we saw the birth of many fast food
restaurants, such as Dunkin' Donuts, Taco Bell, and Wendy's.
Now, in 1954, a man named Ray Kroc joined McDonald's and helped create it into a fast food
empire by spreading the idea of the Speedee Service System nationwide. He had originally went to
McDonald's to convince the brothers who owned to by his milkshake machine, but fell in love with
their Speedee Service System. He convinced the brothers to let him buy the franchise and helped
developed the business nationwide. After finalizing the agreement, he wrote to his old friend, Walt
Disney to ask if he (Kroc) could place a McDonald's in his amusement park, Disneyland. Disney
forwarded the idea to the executives over the park and in return the executives demanded that Kroc
raise the prices on the food so that they could make a profit off of it. Kroc refused. In order to help
better sales at McDonald's, Kroc started gearing the advertisements toward

Chick Fil A Fast Food
Chick–Fil–A
It is no surprise that obesity is rapidly taking over our beautiful country by the thousands. The
possibility of this number dropping is very unlikely. America is known for being the land of the free,
and home to the heaviest living population. But with so many people in a rush on a regular basis,
fast food plays a huge role in an average lifestyle. One out of four individuals consume fast food on
a daily basis. A majority of these fast food joints carry chicken sandwiches. They have been a staple
menu item for years. Without a doubt, Chick–Fil–A has the most delicious fried chicken sandwich
ever produced.
On a scale 1–10 this sandwich receives a 20. Chick–Fil–A has mastered the art building the perfect
chicken sandwich; it tastes the same every time. For the most part everybody enjoys eating. It keeps
us alive, and brings us immediate gratification 99% of the time. People eat for pleasure; it's the
honest truth. Consistency should come to mind when rating a food item. People want the same
mouthwatering goodness each time they visit a restaurant. Between the quality, temperature, and
taste, this masterpiece is definitely one that will go down in history. Being able to create a favorite
sandwich that a thousand other people have already attempted to perfect is truly amazing. When
breaking down the common components to a perfect chicken sandwich, the quality of the meat
should be at the top of the list. I want to start by mentioning Chick–Fil–A uses all–natural

The Development of Fast Food
The development of fast food was revolutionary; however, this revolution was corrupted by big
business and the desire to maximize profit. With fast food as a staple for society, due to its
convenience, the consumer fails to realize what is inside the burger they are eating. The customers
are eating foods which are filled with additives such as cellulose and L–cysteine. Additives are good
for the bottom line, but bad for the well being of the consumer. Cost effective additives may be
justifiable from a businessman's perspective, but what about the consumer? Cellulose, better known
as wood pulp, doesn't come to mind as millions of uninformed customers chow down on their
McNuggets. This additive is not simply pieces of tree bark cleverly hidden within fast food. Instead,
it is a paste or powder (FoodBabe). Wood pulp is added to fast foods because of its caloric value of
zero. With the absence of calories, food containing cellulose provides no nutritional value besides
giving consumers that satisfying, full feeling. According to the FDA, cellulose consumption by
humans, regardless of the amount, has "no effect other than providing dietary bulk, reducing
nutritive value of such food stuffs and possibly exerting a laxative effect" (FDA). Many abusers of
this filler include McDonalds, Taco Bell, Jack in the Box, Wendy's, Arby's, and Sonic. In this caloric
conscious world, is it really the company's fault for filling products with additives which have little
caloric value, or

Fast Food Essay
FAST FOOD
This is a type of a mass–produced food that is prepared and served very quickly. The food is less
nutritional compared to other foods and dishes. This refers to food sold in a restaurant or a store
with preheated ingredients and served to the customer in a packaged form for take away.
The history of fast food
The concept of ready cooked food for sale is closely connected with urban development. Homes in
cities always lacked proper food. Additionally, procuring cooking fuel could cost as much as
purchased produce. In Ancient Rome, cities had street stands a large counter with a receptacle in the
middle from which food or drink would have been served.
Pre–industrial old world
In the cities of Roman antiquity, much of the urban population living in insulae, multi–story
apartment blocks, depended ... Show more content on Helpwriting.net ...
As the outlets of KFC are in posh area and prices are too high, so KFC targets upper and middle
classes. The target markets depends upon size and growth rate of population and company
resources.
Market positioning
For a product to occupy a clear and desirable place relative to
Competing products in the minds of target consumer.
In KFC feedback is taken from the customer's perspective in order to know what the customers
demand and the improvements are made.
Price
All the prices are done by a branding called Yum
Price is any amount of money that KFC customers have to pay while purchasing the product. More
broadly price is the sum of all the values that consumers exchange for benefits of having or using
the product or services.
Pricing strategy
Market skimming: KFC globally enters the market using market skimming. Their products are
priced high and target the middle to upper class people. Gradually they trickle down the prices
focusing on the middle to lower class people to give an equal side to both the market.

When it comes to fast food it is just what it is fast food. On a busy or slightly rough day it's so easy
and typical to grab some food on the go and keep it moving. Are we able to find a solution to fast
food and its nutritional value of being healthy rather than unhealthy? Fast food comes in handy and
gives you a satisfying taste and is a quick fix to feed your hunger at that moment which leads to no
kind of nutritional nourishment for your body. It gives the body what it needs at the moment such as
energy but also some health sides effects often occur when too much fast food is consumed. Fast
foods are considered to be highly processed foods that are produced from animals such as the meat
of the hamburgers you grab from the ... Show more content on Helpwriting.net ...
The Kotter's 8–step Approach is one of the most widely used planning methods Weiss (2016). It is
also utilized as planning diagnosis, as well as a method for implementing projects of change. The
eight steps are as follows:
Step 1. Establish a sense of urgency.
Step 2. Form a powerful guiding coalition.
Step 3. Develop a vision and strategy.
Step 4. Communicate the change vision.
Step 5. Empower others to act on the vision.
Step 6. Generate short–term wins.
Step 7. Consolidate gains and produce more change.
Step 8. Anchor new approaches in the culture.
Wendy's may have to a step up and make a few changes throughout the company's time line of being
in business whether it was to add or take away from its menu. The company will have to dig pretty
deep to see just how much they want the change to happen and just how much they are willing to go
through to make a change for the better and to increase in sales. The company will have to do
research in order to figure out how they can incorporate healthier foods into their brands as a whole
and still stay afloat with their competitors and customers. Wendy's will have to revisit the previous
vision and add to it or take away from it in order to carters to making the company better and
successful. First the owner will have to establish a sense of urgency to know that a change is needed
and

Entitlement For Fast Food

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