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CHI 2015 presentation reporting results from an in-situ mixed-methods study of the interaction between mobile search and mobile apps.
Mobile users often switch back and forth between search engines and mobile apps to satisfy their daily information needs. However, little is known about the nature of such transitions nor how mobile search and mobile apps interact. We were interested in understanding more about such interactions along with the various triggers and actions associated with mobile search.
This deck outlines a study conducted in Summar/Fall 2014 with 18 participants in the Great San Francisco Bay Area in which we sought to answer these questions by logging actual app and search usage along side collection of qualitative insights from interviews and online diaries. Our results show that when people engage with mobile search they tend to interact with more mobile apps and for longer durations. We found that certain categories of apps are used more intensely alongside mobile search. Furthermore we found differences in app usage before and after mobile search and show how mobile app interactions can both prompt mobile search and enable users to take action.