Ad Analysis Of Old Spice

Ad Analysis Of Old Spice
Old Spice is an all–American brand selling male grooming products since its introduction in the
market in 1937. The brand has since then grown into a nationwide phenomenon across a wide age
demographic and is specifically popular among young adult males ages 17–25. Over the past
decade, the brand has gained significant recognition through its many popular commercials, ad
campaigns and social media outreach, even spawning a viral video, "The Man Your Man Could
Smell Like" in 2008, reaching 40 million views in its first week of dropping. With their wide range
of influence across multiple platforms, it's not surprising to find out that Old Spice media producers
have done their best to the dig hooks of their products into the minds of teens and ... Show more
content on Helpwriting.net ...
Other images such as the long hair, the instruments, and the sticking out of the tongue show a new
found, outgoing personality compared to the so called average looks of the normal side of the teen.
This tells viewers, especially those of the same age group as the teen in the advertisement, that Old
Spice and their products will turn any bland person into someone popular and interesting. The ad
also hints to young male viewers that using Old Spice products will attract women, due to its
overwhelming power to increase popularity and manliness. This is perhaps the companies most
powerful tool for persuading consumers to buy their products. The campaign's slogan on the ad
reads "There's a Man in There". This is a short but yet powerful phrase that drives the desires of the
consumer. By planting the idea in the consumer's head that the scent of Old Spice products
reinforces manliness, therefore attracting women, Old Spice effectively plays on the desires and
emotions of the viewers. Since most of the targeted audience, young males 17–25, strive for the
same qualities and attributes advertised by Old Spice products, it is far more likely that young adults
will pick the product that is in line with their own personal
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Pumpkin Pie Vs Traditional Baking
The fall season is fast approaching, its time to whip out your home cooked meals and treats for the
kids. You go for the classic pumpkin pie just like grandma's homemade recipe. However, what
happens when this simple recipe take a turn for the worst, instead of grandma you get a wicked
witches brew. Creating the best pumpkin pie includes gathering all natural ingredients, using correct
mixing techniques, slowly cooking it a heated oven creating an aroma of sweet thrills that passes
through the nose, and the most important part of baking adding TLC (Tender, Love, and Care).
However, leaving the pie in the oven for too long, using ingredients that are questionable for
freshness, and baking when you are prone to forget safe baking aspects will ... Show more content
on Helpwriting.net ...
When prepared correctly, it generates a nostalgic feel for adults who have a sweet tooth and do not
prefer eating Halloween candy. Producing a premium pumpkin pie includes gathering all natural
ingredients, using correct mixing techniques, slowly cooking it a heated oven, creating an aroma of
sweet thrills that passes through the nose, and adding TLC (Tender, Love, and Care). A crunchy
golden graham cracker crust surrounding a glossy marigold colored pie, and a comforting fragrance
of cinnamon and ginger creates a homey atmosphere. Pumpkin pies should be moist and smooth,
easy to slice with your fork with little to no effort with a warm pie filling. Baking pumpkin pie or
any type of dessert should not be for yourself, it should be for the people you love. (Very best
baking by Nestle. "LIBBY'S® FAMOUS PUMPKIN PIE". RECIPES BAKE SALE – DIVERSE
DESSERTS LIBBY'S® FAMOUS PUMPKIN PIE. 30 Oct. 2016.www.verybestbaking.com) When
you think of pumpkin pie, you think of Thanksgiving and fall time. It is the time when the family
should be truly important, when you're all together at one table after a great meal snacking on some
pumpkin pie talking about the old times and the times to

Analyzing Old Spice Essay
Analyzing Old Spice Advertisements these days use many different techniques in order to sell a
product. The Old Spice Company uses several methods to convey a message and sell their product.
Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a
towel, to talk about the company's product. While Mustafa walks and talks, the background and
setting of the commercial changes and the actor never loses eye contact. The product is always
shown throughout the entire commercial. By combining all the elements of gender stereotyping,
sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic
products. When it comes to attracting the right audience, Old Spice knows what ... Show more
The sexual appeal in the Old Spice commercials is very evident. Throughout the entire ad, the
central character does not have any clothing on except for a towel. Also, the undying eye contact,
never ending perfect posture and the same central location of the bathroom also has an equal sexual
appeal. Isaiah Mustafa is very buff, tall, and has the ultimate sexy voice. His eyes, stance, lack of
clothing and voice draw you in like a moth to a light. The overall appeal to the character is
unquestionable, you cannot help but stare. If you cannot help but pay attention to a commercial, then
you will also pay attention to the product being addressed (citation 2). In this way, the company is
able to grab your attention and keep it long enough to get their product out there.
The racial innuendo in the Old Spice commercial is probably the least evident technique used to
draw potential customers in. There is no denying that the main character is African–American.
Without the use of this particular actor and his race, the commercial just would not be the same.
Usually in any voice over or previously recorded advertisement, there is a black man speaking. They
know how to enunciate the right words and have the "voice" to go along with it (citation 1). This
might be a racial stereotype but it works for this particular commercial really well. His voice draws
you in, captivates you and makes you want to listen. Plus, with his dark skin, his eyes pop out even

Herbs And Spices Essay
Herbs and Spices are the most important part in Indian cooking. No food can be imagined without
herbs and spices. Herbs are fresh small plants and spices are derived from the dried leaves, plants
and flowers. We are going to show how to identify herbs and species and how to select and store
them. This is very important matter for Indian cuisine. First let us talk you about the difference
between herbs and species.
Give a mouse hit to our Online Grocery Delivery shop to find the groceries of your choice at your
desired time.
What is Herbs?
Herbs grow in small plants. It has a soft stems rather than woody stems. That stems and plant leafs
are used in adding flavor to food. For example coriander, thyme, basil leaves. Generally fresh leaves
are used to dress up salads, soups and veg sabzi. ... Show more content on Helpwriting.net ...
Drying leaves are called spices. Spices are generally used to add a flavor in food. Spices add
distinguish aroma to the food. It is usually derived from flower, plants, leaves or stems. Spices are
also use in some religious ceremonies, in perfumes and as a herbal medicine too.
Key difference between Herbs and Spices
Herbs and Spices are most probably used in cooking and in medicine. It adds an extra flavor to food.
But there is a difference between two. Let us talk about the difference.
How Herb is Different from Spices
Herb is a green and fresh leaves used to pour direct into gravy and meal. Both fresh and dried herbs
are available to make the culinary food. Here are the examples of super herbs.
Bay

Thesis Statement For Old Spice
Arevalo 1 Annalyn Arevalo
Nicole Vandever
English 101
12 October 2017
Outline
I. Introduction
A. Thesis:
1. The highly popular Old Spice commercials addresses a number of issues related to the
construction of masculinities in contemporary American culture. In the 2012 Smell is Power Old
Spice commercial, it offers great insight into cultural ideas related to the construction of hegemonic
masculinity and implies the masculinity constructed through the protagonist's, Terry Crews,
appearance and body, sexuality, behavior, and his character pattern and mannerisms.
II. Body
A. Hegemonic Masculinity
1a. Assertion: The male protagonist, Terry Crews, is shown to be aggressive, dominant,
heterosexual, and competitive.
2a. eXample: In her article, "Boys Will Be Boys: The Male Image In Old Spice Advertising,"
Katherine Krauss says, "Advertisements directed toward male consumers suggested that the
qualities of the products would reflect the qualities of the owner, the qualities of a "real" man. The
traditional image of masculinity was, and still is, defined by characteristics such as heterosexual,
competitive, individualistic, aggressive, strong, successful, capable, and authoritative. The ideal man
is financially responsible, outdoorsy, athletic, and completely undomesticated" (8).
3a. Explanation: Krauss concludes that in contemporary society, men buy products that support their
public image of a man, and that in order to be conceived as a real man, a

Essay on Pre-campaign Analysis: Old Spice Brand Image
Pre–campaign Analysis
Research
Research is a crucial step in determining the problem or issue faced by the organisation (Gregory,
2000). Old Spice conducted their research and found that the brand's image was fading away along
with their sales at the start of 2010 (Rowe, n.d.). The image that the public had in mind was that Old
Spice's products were something their "grandfathers" would buy and use (Effie Awards, 2011). Sales
had dropped due to the increased number of competitors for body wash products (Rowe, n.d.). So,
what Old Spice needed to do was to come up with a plan to change the public's perception towards
the brand which will thus change the brand image and increase sales.
Goals & objectives As mentioned in the ... Show more content on Helpwriting.net ...
Spokesperson
The company engaged a new spokesperson to represent their brand. Old Spice needed to change
their "grandfather" image by getting a spokesperson that was younger and had more "swagger" than
their previous spokesperson, Fabio (Effie Awards, 2011). So, Isaiah Mustafa became the official
non–staff spokesperson for the brand. Old Spice wanted a representative who could be accepted and
loved by both men and women and Isaiah Mustafa was the answer to that (Marketing Conference
Services, 2011).
Strategies
Old Spice developed a few strategies to revamp the brand image. First, they decided to create 3 lines
of product, each with different features (Marketing Conference Sevices, 2011.). They then roped in
the award–winning advertising agency, Wieden + Kennedy to aid the company in developing their
media campaign. Wieden + Kennedy were known for coming up with Nike's "Just Do It" campaign
(Baboushkin, 2013). Old Spice, with the advice of Wieden + Kennedy then decided to air their ads
on Youtube during the Superbowl weekend to create a "Superbowl impact" (Effie Awards, 2011).
Their next move was to air the ads on television. With both the online and TV ads, Old Spice wanted
to maintain certain traits associated with the brand such as the trademark whistle at the end of ads
but at the same time to revamp the ad by adding in some "clever writing and picture–perfect casting"
and developing a good story with

Spice Research Paper
Spices had a massive impact on humanity. To start, it impacted trade in a couple of ways. Starting
around the first century B.C., spices started to become a very popular good to trade for. Therefore,
the Alexandrians and eventually the Romans came to figure out that they could sail over to India
with their knowledge of sea routes and understanding of how the winds blew. Because of this, the
Romans could directly trade with India and not have to trade with the Arabians. This led to the
Romans taking control of the Red Sea and eventually attacking the southern ports of Arabia, altering
how trading was prior to this. Standage states on page 70 that about 120 Roman ships per year sailed
to India to trade by the first century A.D. Then, the Silk ... Show more content on Helpwriting.net ...
Traders would help the mapmakers create their maps by giving them information on their travels
including how long it took to reach their destination. With the information given, map makers were
able to make accurate maps. Finally, spices had an impact on religion. Buddhism spread to multiple
countries in Asia as traders traveling along the Silk Road and beyond shared their religion. Hinayana
Buddhism was spread from Sri Lanka, and Mahayana Buddhism spread from India. Thomas the
Apostle brought Christianity to India by taking a spice trader's ship to Cranganore, India.
Additionally, the most prominent spread of religion was Islam, which was spread by force. "Within
a century of the death of the prophet Muhammad in 632 A.D., his followers had conquered all of
Persia, Mesopotamia, Palestine and Syria, Egypt, the rest of the northern African coast, and most of
Spain" (Standage 77). This intertwines with the spice trade because all of the Arabic trading quarters
in other countries converted to Islam and spread the Islamic religion through their trades. The
Islamic religion spread quickly to places that traded with

Coriander Research Paper
Coriander is a spice consisting of seeds from the coriander plant, which is also known as cilantro.
Powdered or ground coriander is made by grinding these seeds. The ground seed is much easier to
use but has a considerably shorter shelf life than whole seeds. How you store your coriander can
have a significant impact on how well it resists spoilage. The right storage methods can help you to
keep your coriander fresh for a long time. Use Airtight Containers
You should store whole and ground coriander seeds in airtight containers to protect them from
moisture and light as well as from air and high temperatures. When stored properly, whole coriander
can keep for as long as a year and ground coriander can keep for two to six months. Exposure to air
... Show more content on Helpwriting.net ...
Heat speeds up chemical reactions and can speed up the rate at which volatile compounds evaporate.
A higher temperature is likely to result in the evaporation of the coriander's volatile oils, which
means that it will lose its pungency. Store in a Dark Location
Light can cause photodegradation, which may result in your coriander losing flavor and aroma. To
prevent this, you should store the spice in opaque containers. Storing Coriander in the Refrigerator
If you decide to store your coriander in the refrigerator, be aware of the problem of moisture.
Moisture is the enemy of most ground spices, including coriander and is one of the reasons that your
containers should be airtight. Exposure to excessive humidity can cause ground coriander to clump
and to lose its flavor and aroma faster. As a result, it is strongly recommended that you do not store
coriander for regular use in the refrigerator or in the freezer. Removing the container from the cold
environment and opening it can result in condensation forming on the interior of the spice container,
which means that your spices will be exposed to

Old Spice Ad Analysis
television advertisement companies, main intention is to captivate the audience in other to purchase
their product that they are portraying. In this essay, I will be analyzing these two ads, "Whale" (Old
Spice) and "Susan Glenn" (Axe). These ads are formulated to get their products noticed, along with
sparking the interest of the other goods they may offer. Countless methods are used to convince the
audience that's being targeted to buy the product. Therefore, these ads are similar in its ability to
gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the
rhetorical effects that help bring these commercials to life. In the Old Spice ... Show more content
The commercial also tries to appeal to middle–class people as the spray is inexpensive and smells
good. While, relating to the middle– class individuals it also seems to portray of regular–looking
people. This therefore, makes the commercial look natural and realistic to the viewer, while
attracting their attention. The framing of the image directs your attention to "Susan Glenn", as if she
was the only character in the commercial. The lighting around it predict her as if she was an angel,
and no one was better than her. For example, in the ad she is seen floating across the street with
firework sparks around her, like a light to a shadow. You can tell the love that he had for her,
especially when he says, "not a girl, but the girl". The bathroom scene at the end with the narrator,
displays a feeling of sadness around it, as well him also being alone. The saddening feeling at the
end of the commercial where the narrator is in his bathroom, is an indirect way of appealing to
pathos in this commercial. As an audience, you feel sorry for him, missing his chance with "Susan
Glenn". Therefore, of course you don't want the same thing to happen to you and miss the girl of
your dream because you don't smell good, from not

Old Spice Rhetorical Devices
Authors can convey abstract ideas or non–existent characters to life with the assistance of rhetorical
devices by communicating the nature of emotions to the intended audience. Allowing the audience
to connect and relate with the abstract ideas. The usage of apostrophe can be found in literature and
even in media. The usage of apostrophe is most evident within the Old Spice commercials. Isaiah
Mustafa plays the role as the "man your man could smell like" in the commercial, who narrates and
performs a simple monolog throughout. Mustafa can directly connect with the audience with the
assistance of "breaking the fourth wall," to guide their directions and appeal to their emotions. As a
marketing technique, the motives of these Old Spice commercial is an attempt to appeal to the
female audience whereas typically it is geared towards men. ... Show more content on
Helpwriting.net ...
Pointing towards the king's chamber covered in blood, Macbeth acknowledges the dagger's presence
and communicates with it. With mixed feelings, Macbeth encounters contradicting thoughts on
executing the king in effort to gain power. The dagger symbolizes Macbeth's bloody destiny, and
Macbeth's vision of this dagger is one of the many hallucinations and visions that creates a motif of
deception throughout the play. Closely related with apostrophe, personification is a rhetorical device
used to give human characteristics to objects, inanimate ideas, and animals. Apostrophe is "a term
used when a speaker directly addresses someone or something that is not present (Shmoop)." For
example, the stars danced playfully in the moonlit sky. The stars are personified, given human
characteristics, with human abilities to dance. Thus, we can say that the star has been personified in
the give sentence. In an apostrophe, persons are merely referred to, however, in personification
objects are given human

Impact Of Spice Trade
Spice Trade had a significant economic and cultural impact on the world. At around 3000BC, the
Arabs traded spices and herbs among early civilizations. Then as trade began to develop, Europeans
started to gain control of the global commerce. Venice was one of the most successful, efficient
Italian cities that prospered through trade and became a formidable trading point because of its
location. It became a monopoly of spice trade for a period of time. Subsequently, European royalty
made a key decision to change the balance of trade by initiating spice–hunting missions. The spice
trade influenced the economies of Portugal, Holland, Italy, India, South East Asia, and England, and
was also the reason that America was discovered. It had a broad ... Show more content on
Helpwriting.net ...
The history of humankind, its civilizations and the culture are all linked with the development of the
trading industry. Throughout Asia, many people came together to help the exchange of ideas, art,
lifestyles and goods. Religion was transferred through countries because of the Spice Trade. The
popularity of Buddhism and Hinduism benefited the new markets. Buddhism traveled alongside the
maritime trade, promoting missionaries, coinage, art and literacy. Islam spread throughout the East
in the 10th century where the Muslim merchants played a crucial part in the trade. Christianity
spread in the East where Islam and Christianity were they became the dominant religions. Many
other customs were shared in Southeast Asia such as Languages. The Portuguese language became
very important for trading. For example, there are still visible impacts of the Portuguese in countries
like Macau. European people started to interact with Indians people and learnt many valuable
culinary skills such as adding spices into their cooking. The Portuguese also introduced vinegar to
India. "Many Europeans could not afford peppercorns or any spices. Other used pepper for special
occasions, such as weddings. In richer homes, the spice cabinet was kept locked" (Spice it up, 2).
This clearly shows that many Europeans started to use spices, which is a local cultural impact on the
spice trades. The population started to increase in cities, as markets and empires were constructed,
which resulted in bringing in great wealth to these cities. Cultural anthropology and economics are
linked providing a clearer understanding of the spice

Effect of Spices and Herbs on Inhibiting Bacteria Growth
Research Plan
Research Question: What is the antimicrobial effect of common household spices/herbs such as
cinnamon, cloves, mustard, ginger, and garlic, on the zone of inhibition in the Staphylococcus
epidermis covered nutrient agar?
Hypothesis: If 3 teaspoons of chopped cinnamon, cloves, mustard, ginger, and garlic steep in half a
cup of boiling water for 15 hours and then placed in nutrient agar covered with Staphylococcus
epidermis (gram positive) bacteria for 24 hours (in an incubator), garlic will have the strongest
antimicrobial effect. This is because of allicin (an active principle of garlic homogenates), which has
a chemical reaction with thiol groups of enzymes in the bacteria. Ginger will have the least
antimicrobial ... Show more content on Helpwriting.net ...
4. Using a cotton swab, evenly spread the bacteria on the agar of each plate, making sure to open the
lids as little as possible.
5. Take the tweezers and cover the tips in alcohol before holding over the flame of the candle (this
sterilized the tweezers).
6. Obtain a dish full of sterilized filter disks (make sure the lid stays closed whenever it is not in use
in order to keep

Salt in Moderation is Good for the Body
Salt in moderation is actually good for the body. It helps with certain stomach acids, maintains the
balance of fluids, helps in transmitting nerve impulses, and helps muscle control. The kidneys
balance the amount of salt stored by the body for optimum health. If, however, too much sodium is
stored in the body, and the kidneys cannot get rid of it properly; it will cause serious health
complications.
Over use of table salt contributes leads to retaining fluid in the body, which in turn contributes to
high blood pressure and heart disease. These are only some of the complications occurring with
overuse of salt. Brittle bones and kidney disease are other examples of consuming too much salt.
The average person needs only 1,500 mg of salt in their daily diet but consumes 3,500 mg of salt or
more every day. Some people do not realize that processed foods and fast foods are very high in salt
and salt additives. For example, pizza, and cold cuts, bacon, and even bread contain high amounts of
salt. Some natural foods contain salt like vegetables and dairy products. Using table salt for cooking
and flavoring foods can have as mc as 1,000 mg of salt in one tablespoon of soy sauce and other
condiments, which are added after cooking. Using sea salt together with different herbs and spices
help lower amount of salt consumed every day and, by using herbs and spices to substitute salt
completely, one can develop better flavor. Natural herbs have many health benefits. Take

Recipe Of Cooking With Cinnamon
If you are looking for that extra burst of flavor in your cooking, then you should certainly go on to
consider cooking with cinnamon. The nice spicy flavor and aroma of cinnamon floating around can
add on the nice nostalgic memories of baked stuff fresh out of the oven. It is the perfect spread to
serve with friends and family around. It is not only good for sweets but savory stuff as well. Another
thing about cooking with cinnamon is that you will find it to be the perfect match for several
different kinds of cuisines from around the world. Cinnamon is so very versatile that you can go on
and use it in a rich variety of different kinds of cooking. The thing to be noted about Cooking with
cinnamon is that it has a taste that is quite overwhelming if not used in the right proportion. Also,
you need to decide the intensity that you want added to the dish with the use of this spice. First of all
Cooking with cinnamon is used in sweet treats such as in baking. They go very well with apples and
pumpkin pies, cinnamon rolls and gingerbread. You can also use it in a beverage to add the right
zing to hot cocoa, or cider or wine. This can be one of the most fascinating of things to have on a
cold winter evening. The use of Cooking with cinnamon does not stop here as you can add it to meat
dishes, especially game or pork, beef and the kind. You can go on to make the perfect marinade with
it. also, it is a predominant feature in Middle Eastern and Indian curries to add that

Memory Loss Essay
Memory decline is a natural part of aging. While considered normal, excessive and rapid loss of
memory may be an indicator of some bigger issue. As we age, our core functions begin to decline.
However, if we continue to remain physically active, engage socially, and eat a healthy diet, there is
no reason why memory loss would occur earlier than usual.
Forgetfulness is one thing though and severe memory issues is another. Older people who
demonstrate signs of cognitive impairment may actually be at high risk for diseases like dementia or
Alzheimer's. It is best to consult your healthcare provider so that they can conduct the necessary
tests and determine the underlying issues behind the cognitive decline.
For some people, bigger issues ... Show more content on Helpwriting.net ...
In addition, herbs and spices are readily available and do not have to be taken in high doses for
results. In fact, one can simply add these memory forming spices and herbs to regular meals.
Keep in mind that there is no guarantee that you will become an 'Einstein' overnight as soon as you
start consuming these herbs but one thing you should know is that whether they improve your
memory rapidly or not, they do offer many other health benefits like lowering of blood sugar and
cholesterol, and preventing heart disease etc.
If you want to try herbs and spices to boost your memory, here is a list of some that might help and
can easily be added to your daily diet:
Parsley and Thyme have earned a reputation for increasing nerve growth in areas of the brain
concerned with memory. Animal studies show that rats that were fed a regular diet of parsley and
thyme turned out to be far more intelligent as compared to rats that were fed a regular laboratory
diet. It is believed that these two spices may even be effective in preventing memory loss due to
Alzheimer's disease.
Chamomile is a substance found in all types of tea. Many reports suggest that chamomile may be the
one reason why Asians tend to have powerful memories. Chamomile is consumed as a tea and
studies show that it contains chemicals that not only reduce anxiety but activate neurotransmitters

Cinnamon Controversy
Cinnamon is a common everyday spice obtained from the inner bark of several trees from the genus
Cinnamomum that is used to flavor both sweet and savory foods. The strong taste and scent come
from cinnamaldehyde. The essential oil of cinnamon bark is around 90% cinnamaldehyde
(Wikipedia). Cinnamon trees are generally tropical trees but can be grown in all 50 states simply by
bringing the trees indoors before temperatures drop below 40 degrees and also providing an
abundant amount of light. Several methods of laboratory production exist, but cinnamaldehyde is
most sparingly obtained from the steam distillation of the oil of cinnamon bark.
The most obvious application for cinnamaldehyde is as flavoring in chewing gum, ice cream, candy,
and beverages.

Old Spice Advertising
. The target audience of the Old Spice advertisement are older men with significant others who need
a good scent.
2. Detail one: I think this is the targeted audience because he speaks to the audience saying that you
(speaking to males) could smell like me if you stop using the lady scented body wash. Saying to
other men, stop smelling like a girl and instead use Old Spice and smell like a man. Detail two: At
the end of the video there is a phrase on the screen that reads, "smell like a man, man." This clearly
states the targeted audience because he is saying to all the men out there to smell like a man and be
like me. He also says, "anything is possible when you're man smells like a man and not a lady." This
phrase gives the man fear of his masculinity if he uses lady scented body wash.
3. The man in the Old Spice advertisement is shirtless and showing his muscles. He also has a deep
voice. These are qualities our society tends to associate with masculinity, and makes the scrawny
man watching this want to look ... Show more content on Helpwriting.net ...
The visual picture created in the Old Spice ad included getting out of the shower to the expensive
boat, and then to a beach on a horse. Getting out of the shower represents reality, and getting out of
the shower can apply to everyone. Then going to the beach and being on a boat can represent
paradise and this may give the product more appeal with this type of a background rather than a
non–aesthetically pleasing background. The props that are used in this visual include a towel,
diamonds, clam with tickets inside, and the Old Spice product. The props used in the advertisement
are all fresh, and clean and new. These items in a new condition suggest that using this body wash
will make you smell as new as the products. The social meaning that we associate with these ritzy
props include wealth, paradise, and cleanliness. The horse resembles being majestic and the
background of being in paradise resembles serenity, peace and

The Appeal of the Old Spice Man Commercials Essay
The Old Spice body washes commercial" The Man Your Man could smell like" was aired during the
2010 Super Bowl. In the beginning of the commercial, Old Spice man located in the bathroom and
standing in a towel, bare–chested. Old spice man said "Hello ladies, look at your man, now back to
me, now back at your man, now back to me. Sadly, he isn't me, but if he stopped using ladies
scented body wash and switched to old spice, he could smell like he's me."(Old Spice). Old spice
man asks his audience this question as he transitions from the bathroom, to the sailboat, and riding
on a horse. The commercial ends with Old Spice man saying he's on a horse. The camera zooms out
and unveils to the audience that he was sitting on top of the horse. The ... Show more content on
Helpwriting.net ...
The commercial appeal the audience based on the line of reasoning and shows the inclination and
suitable roles of man and woman. In the beginning of the commercial, Old Spice man was shirtless
throughout the commercial; however, he wore a sweater which tied around his neck and white pants.
This commercial make him appeared to be confident and elegant. When the Old Spice directed the
female audience to look at their partner and then back to him. The commercial generates senses of
desperation and makes the audience feel that they should follow his commands. The Old Spice
commercial wanted the audience to be attentive on what he has to say. Also, Old Spice man used his
magic to turn the game tickets into diamonds. The Old Spice man developed his ethos by his
pronunciation, the way he spoke towards the audience and the way he's wore his attire in the Old
Spice commercial. The Old Spice commercial persuade the viewers to purchasing the body wash.
The adverstiments were targeting couples; however, their main focus was to persuade females more
than males. The Old Spice commercial targets female because they would go shopping and buy
fragrance and soap products. In the adverstiments, Old Spice man said "I 'am the man your man
could smell like" were speaking directly to the female audience. The Old Spice commercial wanted
to encourage females to go out shopping and buy Old Spice body wash in order to have their

Spice Baby: Adapt From Vanilla Ice Baby
"Spice Spice Baby" – adapted from Vanilla Ice's Ice Ice baby!
Yo, VIP, let's drink it!
Spice Spice baby, spice spice Baby
All right stop, grab your drink and listen spice is back with the distiller's brand new invention Honey
spiced whiskey grabs a hold of me tightly
Spiced spirits, daily and nightly flows into my glass daily and nightly./spices flow in my glass daily
and nightly low like a harpoon daily and nightly
Will it ever stop? Yo, I don't know
Turn off the lights and I'll glow
To the extreme I rock a mic like a vandal
Light up a stage and wax a chump like a candle.
Unlike the 80's rapper Vanilla Ice, spiced and flavored spirits are making a comeback. In recent
years, alcohol infused with flavoring and spices have gotten a bad ... Show more content on
Helpwriting.net ...
We wanted to think 'outside of the box'. A herbalist was hired and he gathered 200 indiginous plants
from the boreal forest in the Gaspé Peninsula," explains D'Amico. After months of experimentation,
a sophisticated spiced rum was born. Frat boys take note: Chic Choc can be enjoyed in cocktails,
neat or on the rocks. "We use a blend of Caribbean rums aged between three to eight years old and
macerated it with a mixture of six nordic spices found in this untouched location of the country
which includes peppery green alder, pine forest spikenard, whiterod berries, lovage root, sweet gale
seeds and wild angelica," explains

Analysis Of Old Spice Ad Analysis
Old Spice" The Man Your Man Could Smell like" Old Spice" The Man Your Man Could Smell
Like" was a television advertising campaign that had a handsome, very muscular man and "Hello,
ladies," says the strapping this handsome man, standing in a towel in a bathroom, as the spot begins.
"Look at your man. Now back at me. Now back at your man. Now back to me. Sadly, he is not me,
but if he stopped using ladies' scented body wash and switched to Old Spice, he could smell like he
is me, "a captivating smile, fascinating eyes sparkling, and a coquettish elevation of his eyebrows
and towards the end he was sitting on a horse, saying" I am a horse". All these aspects could have
attracted the attention of many women to use the Old Spice product which ... Show more content on
Helpwriting.net ...
Look again, the tickets are now diamonds." "Anything is possible when your man smells like Old
Spice and not a lady. I'm on a horse." best part of the commercial. Ethos or the ethical appeal, means
to convince an audience of the author's credibility or character. An author would use ethos to show
to his audience that he is a credible source and is worth listening to. Ethos is the Greek word for
"character." The word "ethic" is derived from ethos. Ethos can be developed by choosing language
that is appropriate for the audience and the topic (also means choosing a proper level of vocabulary),
making yourself sound fair or unbiased, introducing your expertise or pedigree, and by using correct
grammar and syntax. Ethos was building the credibility of the product in this commercial video
because as soon as he proceeded to tell females to look away from the advertisement, then proceed
to turn back as the setting changes from a bathroom to a sail boat. Next, he pointed out that the
female's man could smell like him again. He again distracted the female by telling her to look at her
hand and then back at the advertisement. The man then showed that he gained possession of what
was supposed to be in her hand. Pathos or the emotional appeal, means to persuade an audience by
appealing to their emotions. Authors use pathos to invoke sympathy from an audience; to make the
audience feel what the author wants them to

The Between Food And Culture
The United States has long been known as a melting pot because most of its people are descended
from immigrants. The immigrants come to USA for a better life so they leave their own country and
decide to call it home. Most of the immigrants live in New York in this city, so we can see the
variation in people and culture. Basically the immigrants leave their country but they don't leave
their culture. They want to maintain their culture and one of the way to maintain their culture is
food. Not only that but also many people want to introduce their culture to other, that's why they
open restaurant. Sometimes people open a restaurant in a diverse area and they cook food combining
the recipe of different countries so the place plays an important role for the people who are not even
from that culture. From that, we can see that food can easily combine any culture without changing
their own culture. When given the task to find a restaurant that has represents the connection
between food and culture a restaurant that comes in my mind was Sagar Restaurant located in 169
street in Jamaica, Queens. Though Sagor restaurant is a Bangladeshi, Indian style Chinese
restaurant, it represents the interaction between various groups of Asian immigrants through food
and it also reminds Bangladeshi people about their country. The percentage of Asian race and Black
race in Jamaica are all higher than other races and least percentages of races in Jamaica is Native
Hawaiian and American Indian

Compare And Contrast Silver And Spices
Alex Penn
10/9/17
History
Silver and Spices: Comparing and Contrasting Two Revolutionary Commodities
Commodities have changed the cultures of many nations for good all across the world. Silver and
spices both impacted the economics and culture of certain areas and nations. Production,
distribution, and consumption of silver and spices differed in some areas, but overlapped in others,
depending on where the commodity was found and what it was used for.
Production of silver and spices varied significantly as silver was mined while spices were grown.
Silver was mined almost exclusively in the Western Hemisphere. Silver mining required many
hands and slaves were transported to the Americas just to work in silver mines. In contrast, spices
were grown and cultivated mostly in the Eastern Hemisphere. The location of where the spice was
cultivated differed with each spice. Salt was cultivated on the Mediterranean or Southern Europe,
while pepper and nutmeg were cultivated further east, pepper predominantly in India and nutmeg in
Indonesia. The spices were grown by local farmers, who then handed them off to merchants.The
merchants spread the spices across Europe and Asia, blending each spice in multiple cultures. Silver
and spices originated in very different places. Silver objects have been dated from before 4,000 B.C.
in Greece and are even mentioned in the Book of Genesis, but the silver trade took off after the
discovery of Silver in the Americas. Salt was originally discovered well before the common era
around 4,500 B.C, by following animals around, who eventually led the humans to locations of salt.
Salt was located on or near seashores, and most of the salt coming from seashores off the
Mediterranean Sea. Pepper originated from Southeast India and is over 4,000 years old. The Indians
first used it for cooking around 2,000 BC and even before and it quickly made its way across Asia
and even down to the Nile in Egypt. Nutmeg was found in Indonesia, specifically the Banda Islands,
but the date of discovery is unknown. The Banda Islands, also known as the Spice Islands, were the
location of origin of many spices and was the only location of Nutmeg around the world.
Distribution of silver and spices was very similar

Fish Analysis
If you like fish chances are you like catfish. The following recipe is a great way to prepare your
catfish fillets for a great change from the routine of fried catfish. The blackening technique, used in
this recipe, is credited to chef Paul Prudhomme of New Orleans and has since been adapted for use
with several kinds of meats and poultry but fish seems to be the most popular for this process.
4 catfish fillets olive oil
1/3 lb. bacon
2 teaspoons each of the following:
garlic powder thyme white pepper black pepper cayenne pepper lemon pepper chili powder
rosemary, crushed fennel seed, crushed
1 teaspoon each of the following:
allspice teaspoon oregano teaspoon salt
The following instructions can be modified to your personal taste. The spice rub is even sold ...
Show more content on Helpwriting.net ...
I like to use fresh bacon grease in my skillet. I just coat the bottom right before I add the fillet and
then clean the skillet between fillets to rid it of any burnt bacon grease. I think I just like the bacon
appetizer I get with this recipe so I think I will stick with it. My kids love to sneak up and snatch a
piece when I'm not looking too. If you don't have a cast iron skillet you can use a regular skillet and
if you don't have a burner to use outside you can do this on the stove but be sure to have the fan on
high and maybe open a window or two. The smoke will burn your eyes and throat so be careful with
that. Catfish don't seem to smoke near as much as salmon either because of the oils in the salmon or
my reluctance to get the skillet as hot as my friend does but either way it is all worth the efforts.
Blackened catfish can be served with just tarter sauce and a cold drink and chips or you can get a
little fancy and serve it on a bed of rice with mixed vegetables and a glass of wine with lemon juice
over the fillet, it really works well either

A Short Story : The Story Of Monsieur Apricot?
Monsieur Apricot
Sizzle, sizzle. Pop! That would be the onion burning on the stove. Monsieur Apricot hoped someone
would get it seeing as he was a bit preoccupied at the moment. Monsieur Apricot was the most well–
respected chef in Australia, even though he was French. Well he wasn't actually French but he
thought it gave him more authority in the kitchen. He was a short, bossy man who required respect
and loyalty from his staff. He liked to get this by fooling people into believing he was French, with
his fake French accent and moustache. Even though he is bossy and sometimes intimidating, he's
actually quite a nice guy; and the kitchen is his life.
"Ah, sir?" asked a timid voice. Monsieur Apricot turned around, coming face to face with his
cowardly cook Mr Tweedle. "What!" he bellowed. He had been in the middle of preparing a dessert
for a particularly snobby couple and he didn't like being interrupted. "Um," Mr Tweedle replied, "we
appear to be missing the soup ladle." "Have you asked Ms Thomas, she is making soup." "Yes," said
Mr Tweedle. "she doesn't have it either." Monsieur Apricot frowned. It wasn't like his

Old Spice Case Strategic Marketing
analysis for P&G management team of the case:
The Man Your Man Could Smell Like
18 September 2011
Discussion agenda
Big Picture and how Old Spice campaign could influence it.
What are those business goals?
Old Spice marketing strategy – where to shoot?
Product line – who is the next 'product hero' after the body washes?
Promotion and all about media and communication
Answering key questions: Why campaign is succesful? Should Old Spice campaign be continued? If
yes, within which strategic direction? Summary of marketing opportunities.
Cascading Business Objectives
Let's restore and speak about Old Spice 'big picture' puzzle drawn on figure 1. BUSINESS GOAL &
STRATEGY OLD SPICE ... Show more content on Helpwriting.net ...
Goals
Consu mer

Creative
Media
Execution
Result
Figure 2. Suggested for review main aspects of Old Spice Communication Strategy .
Consumer: expanded with introduction to woman  influence & main purchase makers
Creative: Winner of Grand Prix at the Cannes Lions IAF. Great scenery, copyright, team W+K,
director and hero actor 'ladies man' /'OK' for man. Continuity, tone of voice  with respect, classy,
yet 'spicy' and cool; Opens and provokes dialog, switching on the viral trigger. Sexual, trustful, self–
confident, carrying: finally man went out of bathroom to make her day! Brand identity touches:
whistle, slogan: SMELL like a man, Man; RTB claim – genius: 'I'm riding this horse backward'
MEDIA STRATEGY. What made the 'Man that Your Man Could Smell Like' campaign so
succesfull?
1st TV reel TV Super Bowl Viral 2nd TV reel YouTube/viral cinemas/TV On–line reels
Facebook/Twitter/ YouTube
Smart strategy allowed Old Spice to move from paid media into earned media where bran could
increase buzz and continue dialog with target group. It looks like campaign was not planned in a
such manner, but agency and management team found ways to react quickly while listening what
people saying.
Old Spice became a pioneer brand at exploring such a succesful way of gaining consumer minds.
Smart approaches: prioritizing 2nd spot with on–line – to show respect of on–line auditorium and
test /'get used to' such approach possibility to

India 's Biggest Online Retailer Of Organics And...
Get exceptional data on week after week flyer highlights, Rollback and leeway things, select items,
and Walmart offers. You can unsubscribe whenever. Get the best nature of ensured natural
nourishment flavors, masala blends. Indian masala blends are the snappy and advantageous
approach to include your most loved zest mixes and curry blends without the bother of measuring,
blending and pounding the fundamental fixings. Dryfruithub Store is India 's biggest online retailer
of organics and characteristic items. With an implement of more than 100 trusted natural brands in
India like Down to Earth, Organic India, Rustic Art, Do You Speak Green, Health Aid, Shahnaz
Husain and numerous more confirmed natural and common brands from India and over the globe,
Organic Shop has the best accumulation of natural, normal, home grown and ayurvedic items in
India. Life is occupied – the auto needs an oil change, the children require a hair style, and you have
to purchase foodstuffs. We can 't put more hours in your day, however we can help with a one–quit
shopping background that spares you time and cash. We offer various top–quality items and
administrations, all under one rooftop, including: Walmart Pharmacy Picture Studio and Fun Factory
SmartStyle Hair Salon Tire and Lube Express Auto Center Walmart Photo Center Therapeutic Clinic
Vision Care Eye Clinic Sparing individuals cash to help them live better was the objective that Sam
Walton imagined when he opened the

Old Spice Rhetorical Analysis
Old Spice's Changes in Rhetoric Use Throughout the Ages The company of Old Spice is most
commonly known for selling body wash and other men's products. The Old Spice brand was started
by the Shulton Company in 1937 and it's original target audience was women, but later changed it to
men's goods as the sales were larger there. The company continues to sell men's products to this day.
The company started advertising to sailors and hard working men at the start of it's creation.
However the company has continued to change its marketing techniques throughout the years. The
company used a lot of ethos in advertisements during the 1950's. The advertisements of the 1950's
depicted that when you use Old Spice you feel better. The ads showed men ... Show more content on
Helpwriting.net ...
Some ads also use similes, metaphors, personification, and onomatopoeia. The new ads show how
men should use Old Spice by making crazy commercials while showing strong famous men. They
also try to get women to buy Old Spice for their man by showing a hot man using the product and
what their man could be like if he used Old Spice. Both these techniques like showing men doing
crazy things like some men do and target the emotion in ladies to try and get their men more like the
guy in the commercial have shown to increase sales. The most famous old Spice ad was the, "The
Man Your Man Could Smell Like" and this ad showcased the stunning Isaiah Mustafa or commonly
known as the Old Spice Man. In the commercial he is shown on a boat with diamonds or on a horse
on an island. The actor states that if her man wore Old Spice he would be just like him, which was a
form of logos. The pathos used against men is that men do crazy things and wearing Old Spice is for
men who do crazy things. The pathos against women is that women want a civilized hot romantic
man and the ads show that if they buy Old Spice for their man, he will be just that. The ethos was
the company using hot and famous models to portray what their products does.
The Old Spice company has used different rhetorical approaches throughout the years to influence
people to buy their products. In the 1950's they stated it made you feel better, 1970's said it made
you a man, and

Curry Powder Indusrty
INDUSTRY PROFILE
India is a land of spices where many varieties are grown in the different regions of the country. The
people of the country are fond of spicy food so the spices are the most important ingredient in any
Indian dish. The nation is not just the big producer and consumer of spices but also a major player in
international market, exporting the surplus and importing the deficit.
Spices play an important role in enhancing the flavor and taste of the processed foods. They are also
used in the medicines because of their carminative, simulative and digestive properties. India
produces almost all the known spices and is the largest exporter of this commodity. Ground spices
are extensively used in all types of curried dishes in India ... Show more content on Helpwriting.net
...
CURRY POWDER
The name Curry powder today is synonymous with the Indian food. The word curry is believed to
be delivered from the South Indian Tamil World 'Karhi'. During the British Raj in India, "curry"
evolved as the world described Indian food cooked in this spices sauce. Over the years, the
foreigners, especially British who leaved or visited India .Slowly started to introduce the curry to
outside the world. The good commercial curry powder was hard to find during the early days.
People had to make curry powder from scratch if they wanted quality. However, now many good
curry powders are easily found in India as well as western super markets. Curry powder is blend or
mixture of the different spices, which defers according to geographic regions or personal preference.
CURRY POWDER INDUSTRY
In the scenario, economy exhibits high line of consumerism. The curry powder industry has
witnessed the entry of many companies in the Indian market by pumping huge amount of capital in
order to capture the market share. However many domestic companies have emerged with various
attraction products with a view to overcome the country wide companies and capturing a large
number of customers. On our observation most of the companies are performing satisfactorily for a
particular brand to move fast in the market it has to meet the 4 A's. That is the market customers
should be aware of it, should be an

Marketing Analysis : Old Spice Commercial Essay
Abstract
This paper will analyze the claims made by Old Spice in a commercial selling their line of body
washes for men. It will break down each claim and the support behind those claims as well as the
warrants and assumptions tied to both. It will consider each of Aristotle's three appeals individually
and consider Old Spices intentions and use of each in the advertisement in question. Lastly, it will
observe for potential logical fallacies with consideration to the implications this ad has towards
consumerism.
Old Spice Commercial Analysis
Introduction
"Advertising is the art of arresting the human intelligence just long enough to get money from it."
(Shah, 2012) The goal of advertising is to capture their target audience's attention and to create
something memorable to sell their product. One advertisement campaign that has managed to do this
quite well is Old Spice a men's body wash brand that is among the top competitors. Successful
advertisement is what creates a brand, even if you have a great product without good advertisement
a product cannot be successful. In the advertisement campaign for Old Spice Men's body wash the
advertiser uses sexual appeal geared toward the female demographic, and the use of false cause to
play on men's insecurities of to convince viewers to buy their product.
Toumin Method
Claims and Evidence
The Advertisement has a clear claim, by using this product you can look, smell, and be just like the
actor on your television

Old Spice, Become A Man
Courtney Van Houweling
Paula Fender
1st Year Comp
November 10th, 2016
Old Spice, Become a Man
Most of us have probably seen the Old Spice commercials with the confident and fast–talking Isaiah
Mustafa, AKA "The Old Spice Man." These commercials first began in early 2010 and have since
become a whole series of some of the most popular commercials on television and the internet. But
what is it about these ads that make them so appealing? To answer this question, this paper will
focus on the commercial that started it all: "The Man Your Man Could Smell Like." Although this ad
does surprisingly little to realistically describe the product it is advertising, its clever and difficult to
notice of all three first parts of appeal convinced many people to switch to Old Spice, and, at the
same time helped Old Spice reach a close connection with its target audience, this way embedding
itself into our popular culture.
Before getting into any analysis, I would like to give brief summary of how the ad goes forward.
Mustafa, in a bathroom wearing nothing but a towel, starts a speech which describes how "anything
is possible" when a man uses Old Spice body wash. In one continuous take, Mustafa moves from the
bathroom to a sailboat, to a sandy beach, and lastly, to horseback riding. The commercial ends with
Mustafa delivering the non–sequitur punchline, "I 'm on a horse," and the camera zooms out to show
the audience that Mustafa is in fact riding a horse. Also, Mustafa completes all this

Indi The Spice Bowl Of The World
India is traditionally known as the spice bowl of the world. According to the Bureau of Indian
Standards, about 63 spices are widely grown in our country. India has a worldwide reputation as the
only country which produces almost all kinds of spices. These spices sector also play a significant
role in the development of Indian economy. India is the number one country since 1957 in the
production and processing of spices. The total production of spices is about 1063000 MT with the
value of $ 1377339 billion. The present study attempts to analyze the situation of Indian spice
industry. India is producing more than 4 million tons of spice and is exporting around 180 spice
products in over 150 nations. The Indian spice sector has registered the rise by 26 percent in terms
of dollar value. The total area under spices in India is 2.3 million hectares and the annual production
of spices in our country is around 27 lakh tones, valued approximately at Rs. 13000 crore. The net
share of Indian spices in world trade is about 35 percent.
The Indian spice processing industry have the various problems like availability of standardized raw
material, unscientific production method, negligence in training of personnel; obtaining finance,
marketing problems etc. The Indian spice processing industry have bright future as agro processing
units because India may be a big spice basket for majority of countries in the world as India is the
largest producer and processor of spices.
Indian spices

Why Spices Are Important To Countries During The Middle Ages
Izzy Hall
5 /7/18
Spice Essay
Spices
There are many reasons to love food, but nothings more important than the spices that we use to
flavor our food. There are many reasons why spices are important to countries around the world.
Spices have been valued for thousands of years and have many purposes.
The history of spices is unique. Spices were rare and exotic during the Middle Ages. Rich people
could only afford spices. It was very expensive. Wars were fought over spices. Kings and queens in
Europe wanted to control the spice trade so they sent an explorer to find the spice Island. It was hard
to get because only a few countries grew it. Vasco da Gama found India and wars were fought. Then
Britain controlled the spice trade in 1800. The prices

Feminism In The Spice Girls
The Spice Girls believed in "girl power" and empowering women and during the 1990s, feminism
was a larger topic. But what is feminism in the first place? The Merriam–Webster's dictionary
definition of the word feminism is, "the theory of the political, economic, and social equality of the
sexes." This sounds like something good, right, making people equal no matter their gender.
However, many people don't stop to do their own research and get caught up with what their friend
or favorite youtuber says about feminism, and most of the time those people didn't do their research
either. So, there are many misconceptions people make of feminism. For example, some women are
told they cannot be feminists because they like girly things, such as makeup and fashion. (Wood 2)
Telling a girl she can't wear makeup at all if she is a feminist is like telling a man he can't wear
sweatpants at all if he is a businessman. Another is that feminism is about making women more
powerful than men. This is not at all true, for feminism is about equality and not saying women are
superior. Samantha Wood, a feminist, comments on this saying, "Since when do women have to be
more powerful and more appreciated?" (Wood 2) These both go back to the point of people only
believing what they hear and not investigating issues for themselves. A lot more people (including
anti–feminists) would probably support feminism on the spot if it was called something like
equalism. (Wood 1) Now that the definition of

Mysticism And Magic In The Mistress Of Spices And The...
She has published novels in multiple genres including realistic fiction, historical fiction, magical
realism and fantasy. Her cross–cultural traditional themes can be vouched in her fictions beginning
with The Mistress of Spices (1997), Sister of my Heart (1999) and its sequel The Vine of Desire
(2002). The Diaspora life can be traced further in her work Queen of Dreams (2004) and Oleander
Girl (2013). Another novel One Amazing Thing (2010) like the Chaucer's The Canterbury Tales
each character of the group tell story about their lives when they were stranded in the building due
to earthquake. Mysticism and magic is explored in her series for children The Brotherhood of the
Conch – The Conch Bearer (2003), The Mirror of Fire and Dreaming (2005) and Shadowland
(2009). Neela:Victory Song (2002) is another work by her for young readers. The theme of history,
myth and magic is affirmed in one of her bestsellers The Palace of Illusions (2008). The Mistress of
Spices is a tale of joy and sorrow and Tilo's magical powers. The protagonist Tilo's magic lies in the
knowledge of spices. She opens a spice shop in Oakland, California and provides spices not only for
cooking but also to cure and heal the immigrants suffering from homesickness who visit her store.
Tilo find herself in dilemma when she falls in love with a non Indian. She is in conflict whether to
serve the people or follow her own happiness. The immigrant tale of dreams, desires, pain, struggle
and hope form the

The Spice Trade During The European Age Of Exploration
The spice trade began in the Middle East over 4,000 years ago when spices traveled by camel
caravans over land routes ("History of"). Most spices involved in the spice trade–including pepper,
cinnamon, cardamom, ginger, turmeric, saffron, nutmeg, and clove–were native to tropical and
subtropical areas in south and southeast Asia. In Indonesia lies an archipelago named the Moluccas
which were often called the spice islands because they were the home of the spice "holy trinity":
nutmeg, clove, and pepper (Ramstedt). Beginning in late medieval times, spices were in high
demand in Europe. They were used to preserve meat from the annual slaughter of cattle that could
not be fed through the European winter as well as to improve or conceal the taste ... Show more
Mediterranean trade between the Middle East and Europe in the 12th through 14th centuries was
regulated predominately by Venice, which from thereon made huge profits by trading with buyer–
distributors from north and western Europe (Sluglett). No European ruler or power was capable of
breaking the hold Venice held on Mediterranean trade. That, combined with the fact that
navigational equipment was well developed and long distance sailing became possible, was the start
of the Age of Exploration. Near the end of the 15th century, European expeditions began where
explorers were sent abroad by ship in search of new ways to reach the spice regions without having
to pay taxes imposed like powers such as the Venetians or Ottoman Turks. The fierce competition
between exploring nations provoked conflicts over control of the spice trade and countless
expeditions of varying successes, today known as the Age of Exploration. There were many voyages
that missed their targets, but several of them ended up discovering new lands and new treasures. In
1492, Christopher Columbus, funded by Queen Isabella, sailed for Spain. He had aimed to find a sea
route to India and its spice regions, but instead famously "discovered" the Americas: truly only
making their existence known to the rest of the world. Columbus brought back to Spain fruits and
vegetables among other things that originated in the Americas. This, today known as the Columbian
Exchange, would go on to transform the agriculture and diet of the rest of the world in a way that
dramatically increased populations, yet would cause the opposite in the Americas, when foreigners
would eventually expose the natives to diseases they were not equipped to fight off. Not long after
Columbus, in 1497, John Cabot sailed for England and also failed find the spice islands. However,
that same year, Portugal became the first country to

Advantages Of Turmeric
TURMERIC
Let's start by saying that we shouldn't consume only superfoods. Although these are nutrient
powerhouses packed with large doses of antioxidants, polyphenols, vitamins, and minerals, all
plant–foods have a great amount of nutritional benefits. It is wise to include any and all super foods
in the diet; however, consuming a wide variety of all kinds of whole plant foods will provide the
body with the adequate nutritional balance.
Turmeric in Pakistan
TURMERIC or 'haldi' as it is popularly called in Urdu, is the powder of an under–ground root of the
plant `Curcuma lenga, L' of Ginger family. The word "kurkum' in Arabic means yellow color. It is
the root stalk of a tropical plant that's part of the ginger family. One of the main components ...
Show more content on Helpwriting.net ...
While we know a lot about this wonder herb right now, but I do believe there is lot more in it which
is still unknown and unproved. Although Pakistan is a small producer of turmeric, yet it has been
exporting turmeric to neighboring countries. During 2001–2002, the country exported 1,340 tonnes
of turmeric valued at Rs22.3 million. Due to increased demand for turmeric, the country had to
import turmeric during the period 2002–03 and 2003–04.
According to information available, research on turmeric is lacking in Pakistan, because of which
only indigenous varieties are cultivated. Research is needed to develop turmeric varieties that are
early maturing and high yielding to reduce its growing period of 9–10 months to six to eight months.
In order to make turmeric cultivation more remunerative, other short duration vegetable crops can
also be cultivated with turmeric to enhance better returns.
The area and production of turmeric fluctuate and the figures are more or less static. Being a small
crop producer with a long growing period of eight to 10 months, research is needed here to evolve
improved varieties to replace the indigenous varieties that are poor in yield, and take long time to

Spices Of Indian Food
Aromatic spices are quintessential in Indian cuisine. These spices are what imparts the cuisine an
overwhelming and lingering essence that gives it a very distinctive identity. The delicate flavors,
smell, taste, and color of the spices in these Indian dishes has what has attracted people since
eternity.
Spices can be defined as "strongly flavored" or "aromatic substances" that is commonly used as a
condiment to flavor dishes. Western cuisine, like the Mexican or the Italian cuisine also use spices in
their dishes. However, most of these cuisines use spices in their basic way – which means that it is
usually one spice that stands out or gives the dish its unique taste even if it is being used with
another herb or other spices. Indian cooking, on the other hand, uses multiple types of spices
(sometimes up to 40) in varying combinations to come up with a variety of taste, each different from
the ... Show more content on Helpwriting.net ...
You might not find these combinations in your regular meals, but it does exists and they are all
yummy – chocolate and popcorn, French fries and pickle, peanut butter on burgers (Huffington
Post), etc. are some of these offbeat food pairings that are taking the world by the storm. However, a
deep–dive into Indian cooking revealed a complete different picture. After reviewing some 2500
regional recipes, research found that at the molecular level, Indian food did go against the basic
science of "food pairing." This meant that the cuisine put together different spices that were in
contrast at their molecular levels and yet managed to create a brilliant, and unique taste. It was like
each dish combined different spices and yet somehow each spice brought their own touch to the
dish. These contrasting abilities of the spices turned out to what made Indian cuisine as it

Get Rid Of Spice Research Paper
Do you know how to get rid of the spice in your mouth. You would need milk to get rid of the spice.
According to research, the spice should go right away. If the conditions are not perfect the spice will
not go away. To understand how to get the spice out of your mouth and how the spice got in the
pepper read this. Do you know what the Scoville scale is? Well the Scoville scale is a scale that
measures the heat of things like peppers and chillies. The person who made the Scoville scale was a
man named Wilbur Scoville. "The Scoville scale measures the pungency chile peppers or other spicy
foods". (Wilbur Scoville) The higher numbers on the Scoville the hotter the pepper is the hottest
pepper is so if you had a pepper that was 100 degrees and another is 1000 the one that is 1000 would
be hotter. The hottest pepper right now is a pepper called the Carolina Reaper. ... Show more content
If you were to grow some peppers and worried that the birds would eat it and die well they won't so
don't worry about. "Capsaicin is a molecular compound found in spicy peppers Capsaicin has no
dietary content such as calories or additional nutrients It's found in every part of the pepper except
for the seed although the highest concentration of capsaicin is found in the inner wall where the
seeds attch." (Dr. Axe) Capsaicin makes your nerves feel a lot of different things like pain, heat, or
coldness so if you were to eat a pepper you would feel pain and

Ad Analysis Of Old Spice

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