"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community
1. Using ROI Thinking to Build A Community for Your Blog Using measurement to learn what works and what doesn’t Beth Kanter, Beth’s Blog eMetrics – October 21, 2008
7. Sum of Time & Money Saved Plus …. Minus … Time & Money spent on your blog Equals … Return on Investment Money earned or donated Benefits translated into value Plus …. The ROI of Blogging ….
16. Set a goal Identify the audience Strategy and Tactics
17. Beth’s Blog: Nonprofits and Social Media Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
24. Do I really want visitors because they Googled “Beth”?
25. So, I added a tagline to my blog – “how nonprofits can use social media.” Good thing because after Howard Stern married a woman named Beth and the band KISS posted that song on YouTube, my blog was no longer number one! (Although still on the top page of results)
26.
27. Much better to show up first when people google the words social media nonprofit.
46. “ Your blog has made a tremendous difference in my work at my nonprofit .” “ You've really been a huge help. Thank you for taking the time to help us newbies along. I especially appreciate both the quality and the personal nature of your posts and learning tools." - Nonprofit Reader