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Developing New Products A PRACTITIONER REPORT
Idea Generation  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Idea Evaluation / Screening ,[object Object],[object Object],[object Object],[object Object]
What is the product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classifications  (Aspinwall) ,[object Object],[object Object],[object Object],[object Object],[object Object],Leo Aspinwall, 1958
NAICS North American Industry Classification System largely replaced the older Standard Industrial Classification (SIC)
Classifications II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept Development ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Model / Business Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],If nobody else is doing that  there may be a reason for it!
SWOT / PESTEL Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Securing Capital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Six Sigma Analysis: DMAIC 1.  D efine the problem and the project goals. 2.  M easure key aspects of the current process and collect relevant data. 3.  A nalyze the data to investigate and verify cause-and-effect relationships.  4.  I mprove or optimize. 5. Set future  c ontrols.
Six Sigma Analysis: DMADV ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beta and Market Testing ,[object Object],[object Object],[object Object],[object Object]
Implementation Preparation ,[object Object],[object Object],[object Object],[object Object]
Marketing Mix* ,[object Object],[object Object],[object Object],[object Object],[object Object],*Neil Borden, 1953
Marketing Mix 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],*Neil Borden, 1953
Pre Launch Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Commercialization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why New Products Fail ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources Contact Christian Karl Kameir [email_address] Download http://kameir.com/services.pdf

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Developing New Products

  • 1. Developing New Products A PRACTITIONER REPORT
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. NAICS North American Industry Classification System largely replaced the older Standard Industrial Classification (SIC)
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Six Sigma Analysis: DMAIC 1. D efine the problem and the project goals. 2. M easure key aspects of the current process and collect relevant data. 3. A nalyze the data to investigate and verify cause-and-effect relationships. 4. I mprove or optimize. 5. Set future c ontrols.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Resources Contact Christian Karl Kameir [email_address] Download http://kameir.com/services.pdf