This document proposes developing a web service to connect painters, artwork holders, and commercial clients. The service would allow painters to share and potentially sell their work through online exhibitions handled by service staff. Revenue would come from percentages of sales, membership fees, exhibition organization, advertising, and connecting commercial clients to freelance artists. The goal is to make the process of buying and selling art easier by minimizing risks and time spent through a new online selling and buying algorithm.

2. The brief description
You can find plenty marvelous
pieces of art all over the world but
most of them are hidden in basements
or waiting for it's time under the thick
cover of dust.
We want potential
talents, sculptors, painters and
photographers to expose their
masterpieces to the wide world's view.
We are developing the web service
for their needs.

3. Customer Segment
• Painters
• Paintings holders
• Persons interested in painting
• Commercial users (movie
makers, design studious)

4. Value Proposition
• The service offers an opportunity for painters
to share their painting for both experience
interchange and further possibilities of
paintings sale.
• Painters themselves or in cooperation with art
galleries will be able to open
exhibitions, organization details will be
handled by the service staff.
• For users of the service will be offered a wide
range of paintings in different categories and
the most favorable paintings can be purchased.
• Commercial users such as design studios may
have a convenient opportunity of choosing
potential employees or freelancers.

5. Revenue Streams
• Percent of sales
• Membership payments
• Collaboration in
exhibitions, exhibitions
organization issues.
• Advertising
• Handling relations between
design studious, movie makers
and
painters, decorators, animators.

6. Question 1

7. Question 2

8. Question 3

9. Some answers for last question
• “Private sales”
• “I usually do private commissions”
• “Hi Nick, Sometime around the last Ice Age, I painted
abstracts on paper and traded them with friends for things
I wanted. Later I became a muralist's assistant, and
eventually became independent. My mural commissions
came from designers and word-of-mouth from clients.
Believe it or not, I received portrait commissions from
Yellow Page ads! Now I have a website, participate in
exhibitions and receive word-of-mouth referrals”
• …

10. What have we learned?
Having conducted a survey we have
made a conclusion that a target
customers have some ways of selling
their works. Nevertheless, they would
like that process of selling to be easier.
Selling and buying is the final step in
the decision of buying a picture. We
want to ease this process by minimizing
the risks and time spent on buying a
picture. To realize this goal we are
going to develop new algorithm of
selling and buying on the internet.