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PREPARED BY  ISHVEEN KAUR
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The business unit competitive position Strong Average Weak The Life-Cycle Portfolio Matrix Development Growth Competitive shakeout Maturity Decline Saturation Th e Industry’s stage in the evolutionary life cycle
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Analyze business portfolios with matrices

  • 1. PREPARED BY ISHVEEN KAUR
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  • 18. The business unit competitive position Strong Average Weak The Life-Cycle Portfolio Matrix Development Growth Competitive shakeout Maturity Decline Saturation Th e Industry’s stage in the evolutionary life cycle
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  • 20.