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APAC's ONLY VP and Director level eCommerce and digital event for hotels, airlines and OTAs
Mobile & Multi Device / Drivin...
Table of Contents
Speakers Page 1
Pre-Conference Focus Day Page 3-4
Mobile and Multi Device
Main conference day 1 Plenary ...
Mobile and Multi Device Pre-Conference Focus Day
Compare Mobile and Multi Device Strategies in one place to
establish how ...
12:50 – Networking Lunch Break
13:50 – All-star panel: How can you craft compelling content for mobile
campaigns to increa...
Digital Travel Summit APAC Day 1
Wednesday April 13th
2016
08.30 Conference Registration & Networking
08.50 Opening Remark...
Moderator: Robert Phillips, Director of Sales and Marketing, Cassia Phuket, A Banyan Tree Hotels and Resorts Company
- Con...
15.40 Case study: How can you increase bookings, build
customized cross-channel journeys and drive
loyalty across digital ...
17.10 Case Study: Insights into an airline customer – a
360 degree view
Boon Lim Yap, Managing Director, Travel Industry A...
Digital Travel Summit APAC Day 2
Thursday April 14th
2016
08.30 Conference Registration & Networking
08.50 Chairperson Ope...
- Namrita Mahindro, Senior General Manager, Mahindra and Mahindra
- Ish Jindal, Founder, Padhaaro
- Mir Amer Hussain, Depu...
16:00 Afternoon Networking Break
DATA ANALYTICS AND USER BEHAVIOR INDONESIA CLINIC
16:30 Case Study Revolution: Mobile ret...
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Digital Travel APAC 2016

This is a E commerce summit which is going to held on the 12th-14th April in Amara Sanctuary Resort at Sentosa. We have confirmed 42 of Asia’s top airlines, hotels and OTAs as speakers and over 20 sponsors.

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Digital Travel APAC 2016

  1. 1. APAC's ONLY VP and Director level eCommerce and digital event for hotels, airlines and OTAs Mobile & Multi Device / Driving Revenue & Growth / Winning & Keeping Customers / Data Analytics & User Behaviour / Digital Marketing / Country Clinics / The Future of Travel Airlines: Mitsuru Kikunaga, Head of Digital, Air Asia Nik Laming, General Manager – Loyalty, Cebu Pacific Air Mir Amer Hussain, Deputy General Manager – Marketing, Jet Airways Youvraj Seeam, ESales and Product Manager, Air Mauritius Steven Greenway, Head of Commercial, Scoot, Singapore Christophe Chavry, Head of eCommerce, Tigerair Blair Haeta, Senior Marketing & Commercial Manager, China Southern Airlines Benito E. Gliponeo III, Manager – Project and Application and Development, Philippine Airlines Hotels: Hemant Mediratta, Vice President, The Oberoi Group Irene Lin, VP Distribution Loyalty and Partnership Marketing, Starwood APAC John Sinke, Assistant VP Digital Marketing, e-Commerce & Social Media, Resorts World Sentosa, Singapore Nick Barton, Chief Commercial Officer, Asia, Middle East & Africa, IHG - InterContinental Hotels Group Jun Shinohara, Senior Director, Tokyo Marriott Hotel Jeroen Vaassen, Senior Director, Revenue Management, Asia Pacific, Starwood Hotels & Resorts Worldwide Cherry Koay, Diretor of Digital Marketing, SE Asia, Shangri-La International Hotel Management Caroline Leong, Director, Digital Marketing Asia Pacific, FRHI- Fairmont Raffles Hotels and Resorts Andy Chang, Director of Digital Marketing, APAC, Hyatt Hotels Michael Nurbatlian, Director of eCommerce, Mandarin Oriental, Bangkok Dyson Yu, Director, eCommerce Channels, Asia Pacific, Marriot International, Hong Kong Andy Khen Executive Director, L Hotels and Resorts and Shanti Collection Hotels continued: Masaya Hasebe, Deputy Director of Marketing, Okura Nikko Hotel Management Namrita Mahindro, Senior General Manager, Mahindra and Mahindra Dilpreet Singh, Head of CRM and Business Analytics, Oberoi Group Ilias Chelidonis, Online Marketing Manager, Meritus Hotels & Resorts, Singapore OTAs: Wilfred Fan, Vice President and Managing Director, Agoda Mieke De Schepper, Vice President, APAC, Expedia Anurag Gaggar, VP-Product Management, OYO Rooms James Marshall, Vice President, Transport Partner Services, APAC, Expedia Hui Wan Chua, CEO, ZUJI Todd Arthur, Managing Director, APAC, HRS Conor Yang, CFO and Head of eCommerce, Tuniu.com Hans Ebenhahn, CEO and Founder, NusaTrip, Indonesia Jia En Teo, Co-Founder, Roomorama.com Eric Gnock Fah, Co-Founder, Klook Travel Dinesh Kaku, Founder and CEO, Backpacker Deals Maxim El Masri, Senior Director, Global Partner Group, Asia Pacific, Expedia Imbert Fung, Director, South East Asia, KAYAK Nina Kubik-Cheng, Director of Partnerships, Roomorama.com Remo Giovanni Abbondandolo, General Manager Middle East, Travelstart Imran Younis, Global Head of User Experience, LateRooms Group Isaac Poh, Head of Partnerships – SEA and China, Expedia Hillman Lam, Head of Marketing, CTrip Maxwell Sun, Head of Digital Marketing, CTrip You Teck Lam, Head of Performance Marketing, HotelQuickly Pallav Singhvi, Head – Performance Digital Marketing, Cleartrip Metasearches: Ross Veitch, Co-Founder & CEO, Wego.com Paul Whiteway, Commercial Director Asia Pacific, Skyscanner Hichame Assi, Chief Operating Officer, HotelsCombined Industry Expert Contributors: Jaeho Jang, Country Director, Singapore, Spotify Prashant Kirtane, Vice President, APAC, HomeAway David Chmelar, Co-Founder and CEO, iPrice Group Kiren Tanna, Co-Founder and Managing Director, ZenRooms Deepali Naair, Chief Marketing Officer, ClubMahindra, India Ish Jindal, Founder, Padhaaro Steve Walls, Executive Planning Director, Saatchi & Saatchi Candy Singhakowin, Senior Manager of Partnerships, SEA, TripAdvisor Reuben Lai, Head of Business Development and Partnerships, GrabTaxi Kaushal Bhalotia, Head of Online Marketing, Zalora Jonathan Yabut, Marketing Head, roKKi Simon Hauswirth, Senior VP, Strategic Development and Partnerships, Kuoni Travel Ankit Gupta, Senior Marketing Manager, Groupon Indonesia Technology Vendors/Solution Providers: Dirk-Jan Koops, Managing Director, Airline Industry, Accenture Dennis Mueller, Director – Travel Industry ASEAN, Accenture Boon Lim Yap, Managing Director, Travel Industry ASEAN Lead, Accenture Jonathan Hardy, VP, APAC, ADARA Prashant Puri, CEO & Co-Founder, AdLift Fabrizio Caruso, Chief Revenue Offier, Appier Inc. Ronen Mense, VP APAC, AppsFlyer Craig Ferrera, Director of Identity Strategy & Consulting, Gigya Jo Flint, Managing Director Singapore, Google Danny Kim, Travel APAC, Google Hermione Joye, Senior Industry Manager, Google Raymond Teoh, General Manager, Southeast Asia, iClick Interactive Mark Patrick, Managing Director, Asia Pacific, Ingenico ePayments Daniel Mourad, Director, SEA, Kenshoo MoEngage TBC Peter Mycock, GM JAPAC, Performance Horizon Group Kenny Lee, Vice President of Marketing, Revinate Stewart Hunter, Director Sales and Partnerships APAC, Sojern George Guo, Corporate VP and MD APAC, Enterprise and Intelligence Solutions, Syniverse Amara Sanctuary Resort, Sentosa Singapore Mobile & Multi Device Focus Day: 12 th April 2016/ Main Conference Days: 13 th -14 th April 2016 Confirmed Speakers:
  2. 2. Table of Contents Speakers Page 1 Pre-Conference Focus Day Page 3-4 Mobile and Multi Device Main conference day 1 Plenary Page 5 Setting Your Vision + China Reboot Main conference day 1 Streams Page 6-8 Stream A = Driving Revenue and Growth & Customer Experience + Loyalty Stream B = Country Clinics, Japan, Korea, ANZ & Middle East Stream C = Creative Boardrooms Main conference day 2 Plenary Page 9 New Frontiers in Digital Travel + Spotlight on India Main conference day 2 Streams Page 10-11 Stream A = Powering Digital Marketing & Analytics + User Behaviour Stream B = Country Clinics, Singapore, Malaysia, Indonesia & Thailand Benefits of attending 1. Learn from over 65 VPs and Directors of eCommerce and Digital from APAC’s leading Airlines, Hotels, OTAs and Metasearch 2. Picture yourself networking with 200 of APACs most influential senior digital travel executives 3. Money from mobile – Establish how get customers to the end of the conversion funnel 4. Meet key decision makers from China, India, Indonesia, Thailand, Malaysia, Singapore, Philippines, Japan, Korea, ANZ and the Middle East 5. Understand how to double your revenue with the same amount of traffic 6. Imagine how to personalize without becoming a nuisance – Join sessions led by Google, Scoot and the Oberoi Group who will share their secrets with you 7. Would you like more direct bookings? Find out how to power your loyalty, user experience and customer journey strategies 8. Overcome payment, language and connectivity barriers to succeed in APAC’s fragmented markets 9. Find the perfect digital marketing solutions and evaluate how to boost your spend and expand your reach 10. Profit from the sharing economy – Ask the VPs and Directors of Airbnb, HomeAway and Spotify how you can partner with them
  3. 3. Mobile and Multi Device Pre-Conference Focus Day Compare Mobile and Multi Device Strategies in one place to establish how to: *Maximise Conversion* *Improve User Experience* *Personalise and Re-Engage* Tuesday 12th April, Amara Sanctuary at Sentosa, Singapore This highly interactive focus day has been specifically created to give you an unbeatable opportunity to compare leading mobile and multi device strategies in one place at one time. As customers spend more time on mobile devices, and move seamlessly across all their devices the travel industry needs to develop strategies that prioritize mobile. The winners in the future will be the brands that adapt best to this new customer paradigm and take bold steps forward. AGENDA: Benefit from this unique opportunity to hear case studies from travel brands on how to bridge the mobile gap, all under one roof during one day of high level networking. 8:30- Networking Coffee and Registration 8:50- Opening Remarks – Prachi Panda, Director, Digital Travel Summit APAC 9:00- Chairman Opening Remarks THINK BIG TO WIN BIG 9:10- Retail innovation keynote: How can you effectively adapt your overall e- commerce strategy given the shift towards mobile commerce? Kaushal Bhalotia, Head of Online Marketing, Zalora 9:30 – 360° Review: How can you reshape your organisation to capitalise on the mobile phenomenon? Moderator: Hermione Joye, Senior Industry Manager, Google Ross Veitch, Co-Founder & CEO, Wego.com Christophe Chavry, Head of eCommerce, Tigerair Isaac Poh, Head of Partnerships – SEA and China, Expedia 10.10 – Case Study Revolution: How can you implement a mobile first digital strategy that will turn your revenues into profit? In this innovative and interactive format, spend 20 minutes hearing a best practice case study before being challenged to find solutions to some of the most prevalent challenges in industry. Engage in small interactive roundtable discussions before each group presents its conclusions back to the audience. Youvraj Seeam, ESales and Product Manager, Air Mauritius 11:00 – Morning Networking Break MAXIMISING CONVERSION 11:30 – Case Study: Using mobile to engage connected traveller - How can you create an optimal mobile buying process? George Guo, Corporate VP and MD APAC, Enterprise and Intelligence Solutions, Syniverse 11:50 – Case Study Revolution: How can you diminish cart abandonment and boost mobile conversion rates? In this innovative and interactive format, spend 20 minutes hearing a best practice case study before being challenged to find solutions to some of the most prevalent challenges in industry. Engage in small interactive roundtable discussions before each group presents its conclusions back to the audience. Reserved for MoEngage
  4. 4. 12:50 – Networking Lunch Break 13:50 – All-star panel: How can you craft compelling content for mobile campaigns to increase conversions? Hans Ebenhahn, CEO and Founder, NusaTrip, Indonesia Michael Nurbatlian, Director of eCommerce, Mandarin Oriental, Bangkok Candy Singhakowin, Senior Manager of Partnerships, SEA, TripAdvisor IMPROVING THE USER EXPERIENCE 14:30 – Case Study: Mobile makeover – How does seamless navigation through your app create better engagement? Imran Younis, Global Head of User Experience, LateRooms Group 14:50 – All-star panel: How can you create a multi-device experience to seamlessly progress the customer journey? Moderator: Dyson Yu, Director, eCommerce Channels, Asia Pacific, Marriott International, Hong Kong Isaac Poh, Head of Partnerships – SEA and China, Expedia 15:30 – Case Study: Improving UX across your mobile platforms – What are the high performing strategies and technologies you should invest in? Raymond Teoh, General Manager, Southeast Asia, iClick Interactive 15:50 – Networking Coffee Break PERSONALISING AND RE-ENGAGING 16:20 – Case Study: How can you improve, personalise and simplify the customer experience, adding value through each journey? Reserved for Comarch 16:40 – Case Study: How can you use mobile retargeting and marketing automation to keep your brand front of mind and increase customer lifetime value? You Teck Lam, Head of Performance Marketing, HotelQuickly 17.00 – Mobile and Multi Device Roundtables We break into roundtables and finish the day with interactive discussions on the day’s main takeaways. Delegates have the chance to question our speakers more closely and are also encouraged to share their own experiences and innovations in Mobile and Multi- Device. Roundtable 1 – How can you create a mobile buying process that is both streamlined and intuitive? Hichame Assi, Chief Operating Officer, HotelsCombined Roundtable 2 – How can you optimise for long term mobile engagement rather than short term revenue generation? Ross Veitch, Co-Founder & CEO, Wego.com Roundtable 3 – Cross-platform integration: How can you improve the customer experience across all mobile devices? Dyson Yu, Director, eCommerce Channels, Asia Pacific, Marriott International, Hong Kong Roundtable 4 – How can you better understand the user POV to ensure you feature on their mobile device? Reserved for Commercial Partner Roundtable 5 – How can you use mobile marketing automation to efficiently reach the right prospect at the right time? Eric Gnock Fah, Co-Founder, Klook Travel 18:00 – End of Pre-Conference Day 18.10 – - Invitation only site-visit to Accenture Innovation Centre
  5. 5. Digital Travel Summit APAC Day 1 Wednesday April 13th 2016 08.30 Conference Registration & Networking 08.50 Opening Remarks – Prachi Panda, Director, Digital Travel Summit APAC 09.00 Chairperson Opening Remarks: SETTING YOUR VISION 09.10 Opening keynote: Digital Disruption: What's next for the Travel Industry? Mieke De Schepper, Vice President, APAC, Expedia 09.30 Out-of-the-box Keynote: Will Digital Save our Souls or Eat our Lunch? Steve Walls, Executive Planning Director, Saatchi & Saatchi 09.50 360° Review: The travel agenda for the next 12 months – How can you use data analytics to predict what’s coming next? Moderator: - Wilfred Fan, Vice President and Managing Director, Agoda - Mitsuru Kikunaga, Head of Digital, Air Asia - Imbert Fung, Director, South East Asia, KAYAK - Stewart Hunter, Director Sales and Partnerships APAC, Sojern 10:40 Case study: Reinventing the online purchase – How can you transform your digital strategy to grow your business? Mark Patrick, Managing Director, Asia Pacific, Ingenico ePayments 11:00 The Digital Airline- How can you go from Digital Strategy to Airline Strategy? Dirk-Jan Koops, Managing Director, Airline Industry, Accenture 11:20 Morning Networking Break CHINA REBOOT 12:00 Case study: Entering and succeeding in the world’s fastest growing travel market – How can you put together a winning strategy? Nick Barton, Chief Commercial Officer, Asia, Middle East & Africa, IHG - InterContinental Hotels Group 12:20 The big interview: How has Ctrip grown to have an overwhelming 68% share of the Chinese independent travelling market? Moderator: June Zhu, Managing Director, Ctrip (invited) Hillman Lam, Head of Marketing, Ctrip 12:40 All-star panel: Executing a revenue creation strategy in China - How can you grow your business in such a fragmented and competitive market?
  6. 6. Moderator: Robert Phillips, Director of Sales and Marketing, Cassia Phuket, A Banyan Tree Hotels and Resorts Company - Conor Yang, CFO and Head of eCommerce, Tuniu.com - Blair Haeta, Senior Marketing & Commercial Manager, China Southern Airlines - Nina Kubik-Cheng, Director of Partnerships, Roomorama.com 13:20 Networking Lunch Break STREAM A WINNING AND KEEPING CUSTOMERS STREAM B IGNITE COUNTRY CLINICS STREAM C CREATIVE BOARDROOMS DRIVING REVENUE AND GROWTH JAPAN CLINIC DATA ANALYTICS AND USER BEHAVIOR 14:20 Case Study: Optimizing your path to purchase – What are the challenges and opportunities of alternative payment solutions? Benito E. Gliponeo III, Manager - Project and Application Management - Commercial, Philippine Airlines 14.20 Japan boasts APAC's second largest online travel market behind China and one of the world's largest travel markets overall. The country continues to feel the effects of lingering economic stagnation and has recovered slowly from the March 2011 earthquake and tsunami. Although Japan's travel market growth has remained sluggish, relatively stronger online bookings gains are expected that would narrow the gap between Japan and the world's most mature online travel markets. All-star panel: Time for a reboot? Evaluating the current status of the Japanese market and the long term opportunities for growth Moderator: - Wilfred Fan, Vice President and Managing Director, Agoda - James Marshall, Vice President, Transport Partner Services, APAC, Expedia - Jun Shinohara, Senior Director, Tokyo Marriott Hotel - Masaya Hasebe, Deputy Director of Marketing, Okura Nikko Hotel Management 14.20 A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom. Personalization road-map: How can you leverage your customer data to offer an individual, inspirational and seamless customer experience? Moderator: Danny Kim, Travel APAC, Google 14:40 Case study: How can you use attribution modelling to effectively allocate marketing budget and increase revenues? Ronen Mense, VP, APAC, AppsFlyer R 15.00 All-star panel: How do you strike a balance between driving direct bookings and using OTAs? Moderator: - Jeroen Vaassen, Senior Director, Revenue Management, Asia Pacific, Starwood Hotels & Resorts Worldwide - Maxim El Masri, Senior Director, Global Partner Group, Asia Pacific, Expedia - Todd Arthur, Managing Director, APAC, HRS
  7. 7. 15.40 Case study: How can you increase bookings, build customized cross-channel journeys and drive loyalty across digital properties? Craig Ferrera, Director of Identity Strategy and Consulting, Gigya KOREA CLINIC CUSTOMER EXPERIENCE AND LOYALTY 15.20 Korea is currently the third largest outbound travel market in APAC (after China and Japan). It has to continue investing in infrastructure in order to handle the growing number of travellers. Online sales and mobile sales have both risen rapidly with the favourable influence of advanced IT and wide penetration of smartphones. All-star panel: Who will prosper in the rapidly expanding Korean travel market and why? Moderator: - Wilfred Fan, Vice President and Managing Director, Agoda - Senior Representative, Korean Air TBC - Chris Lee, Deputy MD, Interpark (invited) 15.20 A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom. Mapping the customer experience: How can you truly understanding the needs and preferences of your customers, as well as their behaviour during the buying journey? Moderator: Imran Younis, Global Head of User Experience, LateRooms Group 16.00 Case study: Making the Most of Cross Screen - How can brands effectively reach the most valuable audience on the right screen? Fabrizio Caruso, Chief Revenue Offier, Appier Inc. 16.20 Afternoon Networking Break CUSTOMER EXPERIENCE AND LOYALTY ANZ CLINIC DRIVING REVENUE AND GROWTH 16:50 Case Study: How can you achieve agility with insight? Peter Mycock, GM JAPAC, Performance Horizon Group 16.50 The resilience of the Australian and New Zealand (ANZ) economies has been a crucial tailwind to the countries' tourism industries. ANZ is APAC's third largest travel market, and because of its maturity, its growth lags that of many of its neighbour markets, which are smaller and still emerging. Yet despite having the highest online travel penetration 16.50 A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each
  8. 8. 17.10 Case Study: Insights into an airline customer – a 360 degree view Boon Lim Yap, Managing Director, Travel Industry ASEAN Lead, Accenture Dennis Mueller, Director – Travel Industry ASEAN, Accenture in the region, ANZ's online travel growth will continue to outpace its total travel market through 2015. All-star panel: The mature marketplace – where are the new opportunities? OTAs? Mobile? Analytics? And what are the predicted growth rates through 2017? Moderator: - Dinesh Kaku, Founder and CEO, Backpacker Deals-- - Steve Hui, Founder, iFLYflat, Australia - Kenny Lee, Vice President of Marketing, Revinate other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom. Grow fast or die slow: How can you build a conversion funnel that will triple your profits? Moderator: Dilpreet Singh, Head of CRM and Business Anaytics, Oberoi Group 17.30 Case study: Powering reputation and loyalty – How can you personalise and build an inspirational travel experience for your customers? Irene Lin, VP Distribution Loyalty and Partnership Marketing, Starwood APAC MIDDLE EAST CLINIC POWERING DIGITAL MARKETING 17.40 Online commerce in the Middle East is still in the early stages of development, but the region's travel industry is growing fast, both online and off. A predominantly young population is increasingly well-educated, comfortable with technology and excited about living a modern lifestyle – factors that make the Middle East ripe for travel market growth. Travel dynamics differ across the region's individual countries, where technology and e-commerce adoption vary widely. All-star panel: Getting your strategy right – How can you overcome language and payment challenges to prosper in the Middle East? Moderator: - Sameh Shawkat, Regional Director of Sales & Marketing, Middle East & Africa , Dusit International - Remo Giovanni Abbondandolo, General Manager Middle East, Travelstart 17.30 A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know- how and insights from the collective brain power in the boardroom. How can you leverage the power of programmatic marketing to increase performance and lower costs?Moderator: Robert Phillips, Director of Sales and Marketing, Cassia Phuket, A Banyan Tree Hotels and Resorts Company 17.50 All-star panel: Reducing the friction of travel – How can you transform your cross-channel customer experience? Moderator: - Hichame Assi, Chief Operating Officer, HotelsCombined - Nik Laming, General Manager – Loyalty, Cebu Pacific Air - Nina Kubik-Cheng, Director of Partnerships, Roomorama.com 18:30 Networking Drinks Reception – Sponsored by Appsflyer
  9. 9. Digital Travel Summit APAC Day 2 Thursday April 14th 2016 08.30 Conference Registration & Networking 08.50 Chairperson Opening Remarks: NEW FRONTIERS IN DIGITAL TRAVEL 09.00 Keynote: Be first to the future – How can you prosper when fast unpredictable change is an absolute certainty? Jo Flint, Managing Director, Google, Singapore 09.20 Keynote: How can you increase volumes and scale up your e-commerce business? Hemant Mediratta, Vice President, The Oberoi Group 09.40 Keynote: How can you safeguard your brand against the tech savvy bargain hungry millennial consumer? Paul Whiteway, Commercial Director Asia Pacific, Skyscanner 10.00 All-star panel: Meet the travel disruptors – how has the ecosystem evolved and what synergies are there for your business? Moderator: - Jaeho Jang, Country Director, Singapore, Spotify - Reuben Lai, Head of Business Development and Partnerships, GrabTaxi - Prashant Kirtane, Vice President, Asia, HomeAway - Kiren Tanna, Co-Founder and Managing Director, ZenRooms 10:40 Morning Networking Break 11:20 Case Study: Asia Pacific Insights – How are a new generation of leisure and business travellers transforming digital travel? Jonathan Hardy, VP, APAC, ADARA 11.40 Case Study: Cherry Koay, Director of Digital Marketing SE Asia, Shangri-La International Hotel Management 12.00 Case Study: The age of the agile marketer: How can you keep up with your customers? Daniel Mourad, Director, SEA, Kenshoo SPOTLIGHT ON INDIA 12:20 All-star panel: Online Travel innovators and start-ups – How has the Indian travel market changed and what new ideas need to be embraced? Moderator: - Anurag Gaggar, VP-Product Management, OYO Rooms
  10. 10. - Namrita Mahindro, Senior General Manager, Mahindra and Mahindra - Ish Jindal, Founder, Padhaaro - Mir Amer Hussain, Deputy General Manager – Marketing, Jet Airways 13:00 Networking Lunch Break STREAM A TRANSFORMING CUSTOMER ENGAGEMENT STREAM B IGNITE COUNTRY CLINICS POWERING DIGITAL MARKETING SINGAPORE CLINIC 14:00 Case Study: Content Engagement – How can you expand your marketing capabilities and drive conversions? Candy Singhakowin, Senior Manager of Partnerships, SEA, TripAdvisor 14.00 With a nationwide broadband network, Singapore leads the region with a high mobile internet penetration rate and high usage of social media. Online and traditional travel retailers have taken advantage of this to launch technology-based campaigns and initiatives that create brand awareness and product engagements through online platforms. The ability to keep up with technological developments, such as 4G network, new mobile devices’ and tablets’ interfaces, as well as social media monitoring, is essential for travel retailers to remain relevant to consumers. All-star panel: Staying ahead of the competition – How can you differentiate yourself in the Singaporean marketplace and what does it take to succeed? Moderator: - Hui Wan Chua, CEO, ZUJI - Steven Greenway, Head of Commercial, Scoot, Singapore - Ilias Chelidonis, Online Marketing Manager, Meritus Hotels & Resorts, Singapore 14:20 All-star panel: Personalisation – How can you offer a unique customer experience without becoming a nuisance? Moderator: Caroline Leong, Director, Digital Marketing Asia Pacific, FRHI – Fairmont Raffles Hotels and Resorts - Pallav Singhvi, Head – Performance Digital Marketing, Cleartrip, India - Kenny Lee, Vice President of Marketing, Revinate - Reserved for MoEngage 15:00 Case Study: Reserved for Commercial Partner MALAYSIA CLINIC 15.00 Malaysia has surpassed ASEAN countries such as Thailand, Vietnam, Philippines and Indonesia in terms of broadband penetration. Therefore, the online distribution channel is becoming rapidly tapped into by many players in travel and tourism, eyeing the potential group of the customer base which can be connected through the internet. Leading travel and tourism players such as AirAsia, Agoda, Expedia and Hertz have shown strong sales performance through its online websites. All-star panel: Understanding the mind-set of the Malaysian customer – how can you tap into this emerging tech savvy consumer base? Moderator: David Chmelar, Co-Founder and CEO, iPrice Group - Candy Singhakowin, Senior Manager of Partnerships, SEA, TripAdvisor - Mitsuru Kikunaga, Head of Digital, Air Asia - Jonathan Yabut, Marketing Head, roKKi 15:20 All-star panel: How can you boost your digital marketing spend and use social media and partnerships to expand your reach? Moderator: John Sinke, Assistant Vice President Digital Marketing, e-Commerce & Social Media, Resorts World Sentosa, Singapore - Deepali Naair, Chief Marketing Officer, ClubMahindra, India - Prashant Puri, CEO and Co-Founder, AdLift - Jia En Teo, Co-Founder, Roomorama.com
  11. 11. 16:00 Afternoon Networking Break DATA ANALYTICS AND USER BEHAVIOR INDONESIA CLINIC 16:30 Case Study Revolution: Mobile retargeting – How can you overcome UX, connectivity and payment challenges? In this innovative and interactive format, spend 20 minutes hearing a best practice case study before being challenged to find solutions to some of the most prevalent challenges in industry. Engage in small interactive roundtable discussions before each group presents its conclusions back to the audience. Danny Kim, Travel APAC, Google 16.30 Akin to other developing nations in Asia, Indonesia has all the right ingredients to be a fast-growing travel market. The archipelago is already a prominent inbound destination, and its domestic travel market is increasingly fuelled by a flourishing economy, improving infrastructure and rising disposable income among its urban and working-class population All-star panel: Brace for the boom – How can you position your brand in a crowded and upcoming market? Moderator: - Andy Khen, Executive Director, L Hotels and Resorts and Shanti Collection - Hans Ebenhahn, CEO and Founder, NusaTrip, Indonesia - Kiren Tanna, Co-Founder and Managing Director, ZenRooms 17:20 Case Study: Real-Time Personalisation – How can you influence consumers during the customer journey? Dilpreet Singh, Head of CRM and Business Anaytics, Oberoi Group 17:40 Case Study: Data driven approach – How can you use analytics to boost loyalty and optimize your digital strategy? Steven Greenway, Head of Commercial, Scoot, Singapore THAILAND CLINIC 17.30 Thailand has seen steady growth with internet transactions becoming popular among urban tourists owing to the attractive promotions and discounting prices which continued to be introduced throughout the year. The most popular categories for online tourism are hotels and airlines. International brands of intermediaries such as Agoda.com, booking.com and Expedia.co.th are crucial players which have moved very fast and jumped into the forefront position, notably Agoda.com. All-star panel: How can you enter and succeed in the dynamic, high-growth travel market of Thailand? Moderator: - Michael Nurbatlian, Director of eCommerce, Mandarin Oriental, Bangkok - Robert Phillips, Director of Sales and Marketing, Cassia Phuket, A Banyan Tree Hotels and Resorts Company - You Teck Lam, Head of Performance Marketing, HotelQuickly 18:00 All-star panel: The data analytics explosion – How can you drive optimal efficiency and lower costs while enhancing the customer experience? Moderator: - Steven Greenway, Head of Commercial, Scoot, Singapore - Craig Ferrera, Director of Identity Strategy and Consulting, Gigya 18:30 Close of conference

This is a E commerce summit which is going to held on the 12th-14th April in Amara Sanctuary Resort at Sentosa. We have confirmed 42 of Asia’s top airlines, hotels and OTAs as speakers and over 20 sponsors.

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