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What I Learned At SXSW 2012, A First Timers Story
- 1. Be Prepared To Take Notes Ask Questions Prizes For Best Takeaways To Share With Your Brands
- 2. What it’s Like | Lessons Learned | Participation Principles
- 4. 4 Days, Friday to Monday 7am – 9pm
- 5. 28,000+ Attendees (just for interactive) 748 Trade Show Booths/Exhibits
- 6. 1,033 Conference Sessions 2,591 Speakers
- 7. Constantly Running Around
- 8. Conference Programming: 50% Formal 50% Informal (i.e. twitter based)
- 10. LESSONS LEARNED
- 11. Lesson Takeaway, key question, thought starter
- 12. Freshness Stepping out of the day-to-day unleashes news perspectives and references for new and old endeavors.
- 13. Be Bold to Bust Through Would you rather have 16 average or smaller digital programs or 2 bolder ones? What does it take to gain a worthy SOV?
- 14. Why QR codes aren’t engaging consumers - Makes receiving simple content difficult - Requires mobile devices to stop being mobile - Can’t go viral - Removes brand associations - Only work on smart phones with cameras - Take up a lot of space - Can’t use on TV or radio - Not recognized by the general public QR codes aren’t evil… they are just misunderstood
- 15. Why QR codes aren’t engaging consumers Every time we let our brand use a QR code and don’t think it through, a kitten dies! - MUST Think it through – put yourself in the shoes of the user - MUST lead to a mobile friendly experience - Destination MUST have added value - MUST not use QR codes in stupid places… email (scannability), on billboards off of highways (steady camera), airline magazines/subways (mobile signal) - MUST think through digital couponing… is it ready for prime-time (in most places!) - MUST ask “Is it easier to use a URL instead? “ (more recognizable and better Brand association) QR codes aren’t evil… they are just misunderstood
- 16. Accelerators as the New Way to Work How can we apply the principles that help accelerators create successful companies, to help us make even more successful projects and campaigns?
- 17. Proximity & Location Based Bring Social back to the Physical World
- 18. Payment Options Explode How could we offer customers the same level of choice – in coupons, payments or where to buy?
- 19. Consumers & Brand Value Creation How can/will consumers improve our products, services, offerings?
- 20. Physical & Digital Convergence How do we help our digital programs live offline? How do we combine an offline physical element?
- 21. Facebook As A Medium How/can your Facebook data be used (if their were no privacy concerns)?
- 22. Collaborative Consumption - sharing moves further to physical How can we lead the industry in helping consumers share our items? If cost is shared, what can we develop at higher price points?
- 24. Be An Active Participant Research and Connect Prior Share Learnings Take Action
- 25. SUMMARY • Be Bold to Bust Through • Freshness • Payment Options • QR Codes are Dead Explode • Facebook as a Medium • Physical & Digital • Proximity & Location Convergence Based • Collaborative • Consumer & Brand Consumption Value Creation • Accelerators as the New Way to Work
- 26. Photo Credits: • Off of sxsw.com – Extreme Air Shots – Leyla Kuhn – Merrick Ales • Me for all the rest
Editor's Notes
- 3 Topics
- Makes receiving simple coupon difficult Can’t go viral Removes the brand association Only work on phones w/ cameras Lots of space No standard format No TV or radio
- Makes receiving simple coupon difficult Can’t go viral Removes the brand association Only work on phones w/ cameras Lots of space No standard format No TV or radio
- Y-Combinator, TechStars, Startup Bus, BabyCenter.com innovation Days, NYC Seed Start, Seedcamp, LaunchBox 11 different cities and regions (and mexico) in 2012 48 hours Instills Creative Confidence and makes people better in a hurry Principles that help accelerators: Focused intensity, Disciplined approach (deadlines), Cross-Functional, Mentorship, Leverage Tools/Resources (API, Codebases), Expertise (specialized)
- Highlight wasn’t a THE breakthrough app bc – battery drain, relevance (bar for ‘connecting’ is very high (prefer 1 great connection than 10 ok ones, other social apps are opposite (prefer 10 likes from people you don’t know than, 1 from a friend), SXSW is too noisy to stop and invest hours in Highlight and failed/unrelevant ‘connections’, Users can mark other users as ‘interesting’…. Can this develop into “Shoppers helping Shoppers”? Highlight is a mobile ambient awareness app. When you come within a few blocks of another Highlight user who is your Facebook friend or that you have friends or interests in common with, Highlight sends you a push notification and lets you message them. The app’s homescreen displays a reverse chronological list of all the people you’ve crossed paths with.
- making it easy for people to pay, or not have to pay at all (social paying) is on fire and will be for a while. (Pepsi vending machine, square, paypal’s reader, etc. – if you’re doing a pop up event you can sell!)
- Off line could mean in-store, in-home, physical device attactment (like caps on top of our products that read moisture and spit back a dryness rating and it synchs up to a site that tracks dryness) – or an iPhone that buzzes when you haven’t taken your Zyrtec before you go out and it’s a high pollen count day Nike just doubled the size of employees working on “digital sport” to 200. Nike+ has 5 million people running with a sensor in their sneaker
- 2010 Time Magazine Names Collaborative Consumption of of the 10 ideas that will change the world Rogaine laser hair stimulators for $600, The Baby item exchange network, ….. Zilok.com (users making thousands per month) ((zipcar?) – hertz getting into the business now!!! How does that change how cars are manufactured AirBNB – what if you’re a home builder or architect – how does that change what you build