Crowd Sourcing And Humanistic Psychology
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A small presentation on how we create a movie in The Netherlands using Crowd Sourcing. All cooperation is based on the principles of Humanistic Psychology Link in sheet 37 should be: http://www.sourcesunknown.com/
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Crowd Sourcing And Humanistic Psychology
- 1. Crowd sourcing and humanistic psychology The secret of DSBTheMovie Making a movie with ZERO budget By J.W. Alphenaar, Director of DSBTheMovie. A complete crowd sourced movie production in The Netherlands. Started end of October 2009, scheduled to be finished March 2010.
- 2. Definition of crowd sourcing Outsourcing to the “crowd” By giving an open call To a large group of people To give contributions
- 3. Example
- 4. Example
- 5. Definition of humanistic psychology Focuses on fundamental needs of human beings Every need that is fulfilled creates another need on a higher level Basic needs are primary biological needs
- 6. Shelter Drinks Basic Needs – first layer Food Sex
- 7. Shelter Drinks Sounds familiar? Recognize this funny guy? Food Sex
- 8. Of course, it’ s Maslow The Pyramid of needs
- 10. Traditional reward systems in crowd sourcing Money Washing machines Trips New teeth Crowdsourcing Money Appliances Traditional reward systems in crowd sourcing Vacations New Teeth
- 11. Our project We wanted to make a movie that shows the opinion of the public, created by the public on a subject that concerns every tax-payer. The bankruptcy of DSB Bank in The Netherlands. https://www.chinapost.com.tw/business/europe/2009/10/20/229404/Netherlands-DSB.htm
- 12. Small problem We did not have any budget at all for this movie.
- 13. Lucky us We have an excellent, maybe too excellent, social system in the Netherlands Everybody has money (at least for their basic needs) Almost everybody has a washing machine Everybody has dental insurance
- 14. Money doesn’t matter Even if we did have money, it would never be enough to persuade people to join. So it was better to have no money at all.
- 15. But we needed a lot of things Everything a normal movie production needs. A Logo A Producer Scriptwriters Soundtrack Editor Camera men Actors Publicity
- 16. So we were forced to go top-level Self-esteem Creativity Self-actualization Recognition
- 17. Everybody wants to be a moviestar Or a director Or a producer Or a cameraman Or a soundtrack producer Or a logo designer But changes to achieve that are little
- 18. So why not hop on? Join the group Make your best And get your credits anyway
- 19. Social Media we use(d)
- 20. Boosted by traditional media
- 21. Frontpage of largets newspaper In the Nertherlands
- 22. News show with 1.1 million viewers
- 23. Publicity led to a CROWD
- 24. A huge crowd
- 25. And that needed to be managened
- 26. We needed to think of a solution
- 28. Sub projects
- 29. Communities
- 30. WebsiteDivide the project into smaller, manageable sub projects
- 31. Project divided in sub projects
- 32. 42 logo’s in 1 week. 300+ votes for the winning logo
- 33. A teaser Video to attract more crowd
- 34. Scriptwriting Two semi-professional scriptwriters found through LinkedIn. Through several calls in the media (traditional and on-line) we received a lot of input All mixed together by our scriptwriters In order to reflect the public opinion We used the factual timeline as a guideline Tool we used: Adobe Story (beta)
- 35. Soundtrack Three finalists (23 contributions) Head-to-head race with election by the crowd
- 36. Special Help The Dutch Business TV Channel: RTL-Z offered to use their archives and news footage in the final production.
- 37. Final Stages We have 86 groups that are acting and recording. Each group has to deliver three scenes. We expect to have 4+ contributions per scene. Best contributions will be chosen by the crowd. All winners will be edited into the final movie.
- 38. You can't build a reputation on what you're going to do. Henry Ford Image: http://www.tac.az/index.php?newsid=9564
- 40. Movie is scheduled to be released March 2010. Total production time: 4 months from idea to End result. Several cinemas offer to show the movie for free. Now working on a book about crowd source management Called: Unknown Sources Watch: www.UnknownSources.com for Updates