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Yl17 media 07_mms communication

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Yl17 media 07_mms communication

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Yl17 media 07_mms communication

  1. 1. SLYŠÍM HLASY Milena Lakomá, Libuše Machalíková - MMS Communication
  2. 2. OBSTACLES ● People are not familiar with the concept of spiritual emergency ● Prejudice towards non-traditional ways of treatment ● Distrust of the name associated with spirituality SOLUTION ● Raise awareness using several communication channels ● Make the experiences connected with spiritual emergency feel more normal ● Using daring slogans like “Slyším hlasy” to bring more interest INSIGHT
  3. 3. To let people know that it is normal to have abnormal experiences and that hearing voices or having any other similar symptoms doesn’t always have to mean you are bound to end up in a psychiatric hospital MAIN IDEA
  4. 4. EXECUTION Video with real stories told by real clients shared through social media and influencers Branded tram stop with a speaker whispering to passersby, referring to the website Cooperation with ZOOT’s collection DOBRO. selling creative t-shirts and other merchandising Interviews with Diabasis member on radio show, PR articles on popular news servers #slyšímhlasy #jenormálníbýtnenormální
  5. 5. Je normální být nenormální! SLYŠÍM HLASY! Co-creating t-shirts with ZOOT. for their DOBRO. collection to secure stable financial income on longterm basis Free give-away of the t-shirts to infuencers to support the sales in the beginning Creative “funny” motives using mostly the slogan “Slyším hlasy” or the motto “Je normální být nenormální” ZOOT. COOPERATION
  6. 6. #slyšímhlasy Podpoř nás! Whispering TRAM STOP Branded tram stop with a speaker placed in the CLV Different whispers and voices coming out of the CLV will catch attention - passersby could read about the needed support and visit the website through their phones for more information The voices would be using real things that Diabasis clients heard inside their heads
  7. 7. VIDEO: VIDEO AND SOCIAL MEDIA ● will be created from real stories of Diabasis clients ● will be shared via Diabasis social media profiles ● will include information about the needed financial support ● will be linked to the Diabasis website Video is an ideal tool for building awareness and has viral potential.
  8. 8. SUMMARY Budget: no costs ZOOT. cooperation: DOBRO. is supporting various non-profits in different areas Tram stop: Barter with JCDecaux Video creation: Barter Social media: Viral potential Influencers: Barter / good will PR articles, radio: Barter ZOOT. ČR1 RADIOŽURNÁL - ROZHOVOR Timeline: iDNES.cz Novinky PR

Yl17 media 07_mms communication

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