Xplosives Factory is an event management and publicity firm that organizes each campaign as a project. They work with a variety of clients and determine goals and budgets when a new client comes on board. To implement campaigns successfully, they consider location selection, manpower, and creative elements. The document recommends developing a website for Xplosives Factory with features such as company information, services, support, partners, articles, and a contact form. It provides cost estimates for website development, graphics design, maintenance, hosting, and training.
1. Web site and web services for Xplosives Factory
Xplosives Factory is a event management & service publicity firm representing clients in a broad
range of industries -- from FMCGs, computer-related products, health, music and books -- to
finance, and general business.
Unlike most publicity firms, Xplosives Factory organizes each publicity campaign as a project.
Consequently, they are very selective about taking on only those clients who fit their criteria for
working in the field or with the media, and once on board, are extremely motivated to obtain the
maximum amount of publicity for their clients.
When a new client comes on board, they immediately determine the goals and the budget.
A campaign strategy tailored to meet the campaign goals and objectives is worked out. In order to
implement the campaigns, location selection, manpower and creatives are the key factors in the
successful implementation of the campaign.
All the activities related to event/ campaign requires identifying and acquirting the right resotces
in time. This requires a perfect co-ordination beween management, team leaders, clients.
In order to achieve the objectives mentioned above, IT enablement and internet media and
promotion channels can continually be harnessed by event management industry. As a first step
towards utiling these web channels a web site with the following features is recommended.
• Company
• Services
• Support
• Channel Partners
• About us : our vision & mission, our clients, Articles and testimonials
• Contact us
• online forum
• online help
• Category wise emailing system
• Manpower registration & selection
• Cost Detail and Webpage Descriptions
Ref Cost Summary
I. Web Development
II. Graphic Design
III. Multi-Media
IV. Maintenance Plans
V. Hosting
VI. Statistical Reporting
VII. Onsite Internet Education and Training
VIII. Consultation
XI. Cost Summary
Cost Summary
2. Development
Website Hosting 4500/year +
500.00 domain fee/year
Main Content Pages Rs. 4500.00 as per template discussed
example 1, 2 , 3 , 4 , 5
Graphic Design Rs. 2000.00 3-5 graphic designs
Category wise emailing system Price to be decided on basis of processing
time and frequency of emailing
Manpower registration &
selection
Maintenance Rs. 1000/month for slab of 5-10 hours
update of pages and content
Reviewed every 3rd month
Online/Onsite Internet Rs. 100-Rs. 200/hour
Education and Training
Consultation Email support is free
Cost element details
I. Web Development
Main Content Pages (with approx costs for add on pages)
A. Event Management Home Page (500)
1. Description of event management (taken from brochure)
2. Links to event management programs, Search page, feedback form, Site
map, etc.
3. Includes up to 250 words, 5 links and 5 graphics (scanning and formatting
pictures extra, see "Graphic Design")
3. Standard web pages contain up to 250 words of text and cost 250.00. If words exceed 250
on a single web page, a commensurate web page fee will be added. For example, if a web
page has 750 words of text the cost would be equal to the price of 3 standard web pages,
i.e. 750.00.
B. Feedback/Comments (Rs. 500)
Email form forwarded to staff per email address
C. Event Management Website Search (Rs. 500)
Search engine for the website
D. Other Related Links Rs.250
Up to 10 links to other organizations
E. Event Highlights of the Month (Rs. 250)
Information describing an upcoming event
Includes up to 250 words, 5 links and 5 graphics
F Special Events and Programs and announcements (Rs. 250.00)
Special events taken from brochure.
Includes up to 250 words, 5 links and 5 graphics, organization description, address, etc.
G competitions Area (vaiable)
Description of eligibility criteria and links to related application forms
H Web-based Application Forms
(Application forms must be available in MS Word, Word Perfect or Rich
Text formats, if not, an additional 250.00 per application form is required)
II. Graphic Design (vaiable)
Development of original bullets, bars and background for a consistent theme
Scanning, formatting and touch up of 2 "event management" logos
Additional scanned graphics are 25.00 each
III. Multi-Media (variable/minute)
4. CD music sample for home page (if copyrighted, permission is required). Other
uncopyrighted music alternatives may be available. CD sampling involves extraction and
conversion of music clip to "Real Player" (.ra), "Wave" (.wav) or "Midi" (.mid) format.
Web page integration is included as well as directions for listening to music if (.ra) format
is selected. (xxx/minute)
IV. Maintenance Plans
All fees based on a monthly billing cycle
Updates Only Updates and
5 New Pages/
Mo.
Weekly/Monthly . Rs. 1000 per
Updates 5-10 hours
Daily Updates 600 per 5-10
hour
All of these activities are included in each web maintenance option:
1. Changing or replacing information on existing web pages (~250 words per page
maximum.)
2. Creating or adding up to 10 new links and/or email addresses to existing pages
3. Updating "What's New?" Page
4. Updating a "Links" Page
5. Uploading PDF and other documents
6. Maintaining HTML validity, browser compatibility, java script integrity, load time
efficiency, and accessibility to those with disabilities.
7. Link and spelling validation (weekly link errors reporting)
8. Installing a page counters on the home page and any other pages by request
9. Managing email accounts, domain name registration and web host requirements
10. Search Engine Registration, Readiness (Meta Tags), Reliability and Reporting
* Yahoo
* Excite
* AltaVista
* FAST Search
* Direct Hit
* MSN Search
* Open Directory search sites including:
- Dmoz.com, Google.com, AOL Search, Ask Jeeves, Netscape Search, Lycos, Hotbot
5. V. Website Hosting
A. Hosting Option 1 - Using Domain Name (www.yourname.org)
1. 4500 to Web Host
(includes unlimited POP email accounts, 10GB data transfer, website stats
and more...)
2. Domain name registration
500.00 fee paid to the domain registration (good for 1 year)
VI. Statistical Reporting
Statistical reports describe the way your website is being accessed and utilized by
visitors. Using 3rd party software, MicroPower Software provides real time, web-based
statistical reports which include numerical reports with graphs on the following topics:
Top visited pages, referring pages, referring URL's, search engines and key words; top
countries and organizations; top browsers and operating systems; daily, monthly hourly
and weekday hits.
VII. Onsite/online Internet Education and Training (variable/session)
Onsite internet education can be tailored to meet your specific needs. Written educational
content, agenda, goals, and activities would be provided for each session. (One hour per
session, one hour minimum)
Potential topics could include:
Search engine capabilities and uses
Using the internet for promotions, research the internet
Basic website development using MS FrontPage or Netscape Composer
VIII. Consultation (No additional cost)
Ongoing email support concerning web development activities, website updates and
problems are always included with our web services.
Cost Summary
Development
Website Hosting 4500/year +
6. 500.00 domain fee/year
Main Content Pages Rs. 4500.00 as per template discussed
Graphic Design Rs. 2000.00 3-5 graphic designs
Category wise emailing system Price to be decided on basis of processing
time and frequency of emailing
Manpower registration &
selection
Maintenance Rs. 1000/month for slab of 5-10 hours
update of pages and content
Reviewed every 3rd month
Online/Onsite Internet Rs. 100-Rs. 200/hour
Education and Training
Consultation Email support is free