Site Index<br />Easily attract highly qualified search engine traffic from natural results.<br />
SEO Hierarchy of Needs<br />Only performed for the top 50 key words<br />What about the other 1000s?<br />
Search Engine Traffic<br />70% of searchtrafficcomesfrom Long Tail keyword searches<br />
Synomia Site Index<br /><ul><li>Linguistics Technology: </li></ul>Automated detection of <br />     keywords and expressio...
SAAS– 100% hosted. No  additional software to install, run and maintain 
Merck Frosst Sample Site Index - http://www.merckfrosst.ca/mfcl/en/corporate/index.html</li></ul>Inspired from the A-Z Ind...
The Long Tail Situation<br />Thousands of Long Tail keywords asleep within your content<br />Long Tail keywords match sear...
Solution – Site Index<br />Extract expressions with innovative <br />	content analysis technology<br />Fully automated con...
Site Index<br /><ul><li>Linguistics Technology: </li></ul>Automated detection of <br />     keywords and expressions<br />...
SAAS– 100% hosted. No  additional software to install, run and maintain 
Merck Frosst Sample Site Index - http://www.merckfrosst.ca/mfcl/en/corporate/index.html</li></ul>Inspired from the A-Z Ind...
SEO<br />Expressions+ Landing Pages + Tags = more internal linking<br />Increased PageRankwith Site Index Landing pages fo...
The Process<br />Site Index<br />Landing Page<br />Extract 1000s of Expressions<br />Your Content<br />Internal links<br /...
SEO – Google Results<br />
AUI – Admin User Interface<br />AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1<br />Index customization<b...
AUI – Admin User Interface<br />AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1<br />Index customization<b...
AUI – Admin User Interface<br />AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1<br />Index customization<b...
AUI – Admin User Interface<br />AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1<br />Index customization<b...
AUI – Admin User Interface<br />AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1<br />Index customization<b...
AUI – Admin User Interface<br />AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1<br />Index customization<b...
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Site index aug3

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  • Easily attract highly qualified search engine traffic from natural results by leveraging your rich content with Synomia Site Index technology and services
  • Deep pages – more links required to go to a page, the deeper the page;With SI – topic pages – deeper pages r transformed to not-so-deep – becoz 10 documents are aggregated in a page that is 1 click away from the Site Index
  • Deep pages – more links required to go to a page, the deeper the page;With SI – topic pages – deeper pages r transformed to not-so-deep – becoz 10 documents are aggregated in a page that is 1 click away from the Site Index
  • Use a long tail expression for search results;% stages of blindness% osteoarthritis of knee
  • These are the page visits that are going to be used for billing;
  • Site Index is not a gamble; Results of increased visitors are visibleAutomatically better than paid search engine marketingvs. “sponsored links” – better not to have too direct a comparison for PPCOptimize content of entire site with one tool – not just a positioning tool; we send visitors to the sitevs. individual key wordsNo additional content creation requiredStructures your Long Tail Keyword without effort – Have control on your budget for long tail; no risk to pay for results that cannot be delivered;
  • Services - set up first site index; have an SEO discussion;Ask for wat they think r their top 50 key words; use this for first site index selection; Adjusting SI over time;
  • Based on historic data – the “actual” is usually x% of “estimate”USD 2,800 - USD 14,000 for 20,000 visits – 100,000 + visits – keep this simple; provide bracket
  • Deloitte Fast 50, 2008Winner of the EASY Evaluation Campaign – Recognized by representatives of the industry as the best and most robust indexing technologyVeoliaMinistry of Finance and EconomyEDFLegrand
  • Site index aug3

    1. 1.
    2. 2. Site Index<br />Easily attract highly qualified search engine traffic from natural results.<br />
    3. 3. SEO Hierarchy of Needs<br />Only performed for the top 50 key words<br />What about the other 1000s?<br />
    4. 4. Search Engine Traffic<br />70% of searchtrafficcomesfrom Long Tail keyword searches<br />
    5. 5. Synomia Site Index<br /><ul><li>Linguistics Technology: </li></ul>Automated detection of <br /> keywords and expressions<br /><ul><li>SEO– Increased web visibility and more relevant results
    6. 6. SAAS– 100% hosted. No additional software to install, run and maintain 
    7. 7. Merck Frosst Sample Site Index - http://www.merckfrosst.ca/mfcl/en/corporate/index.html</li></ul>Inspired from the A-Z Index of a book, Site Index attracts new qualified visitors on your web site <br />
    8. 8. The Long Tail Situation<br />Thousands of Long Tail keywords asleep within your content<br />Long Tail keywords match search engine queries – and lead to more visitors<br />Unique way to differentiate from competition<br />Researching and structuringLong Tail Keywords takes significant amount of time, effort and expertise<br />The long tail is the hundreds to thousands of keywords and key phrases that a site is found for, yet rarely noticed or exploited. <br />
    9. 9. Solution – Site Index<br />Extract expressions with innovative <br /> content analysis technology<br />Fully automated content analysis for <br /> 10,000’s of pages<br />Each detected expression leads to a <br /> landing page by topic<br />Relevant tagging of each landing page<br />User friendly Admin User Interface provides access to 1000s of expressions<br />Allows you to structure your Site Index bychoosing your own Long Tail Key words<br />Site Index, by Synomia, is the solution for a Long Tailstrategy<br />
    10. 10. Site Index<br /><ul><li>Linguistics Technology: </li></ul>Automated detection of <br /> keywords and expressions<br /><ul><li>SEO– Increased web visibility and more relevant results
    11. 11. SAAS– 100% hosted. No additional software to install, run and maintain 
    12. 12. Merck Frosst Sample Site Index - http://www.merckfrosst.ca/mfcl/en/corporate/index.html</li></ul>Inspired from the A-Z Index of a book, Site Index attracts new qualified visitors on your web site <br />
    13. 13. SEO<br />Expressions+ Landing Pages + Tags = more internal linking<br />Increased PageRankwith Site Index Landing pages for thousands of expressions<br />Site Index matches your content <br /> with Long Tail Search queries<br />Naturally drive more traffic <br /> from thousands of unique <br /> Long Tail visitors<br />Long Tail Keyword strategy is a natural complement for your PPC and generic SEO Strategy <br />
    14. 14. The Process<br />Site Index<br />Landing Page<br />Extract 1000s of Expressions<br />Your Content<br />Internal links<br />Tags<br />Attract search queries to the Long Tail of Key Words<br />Web Search <br />engines: <br />natural SEO on Long Tail expressions<br />
    15. 15. SEO – Google Results<br />
    16. 16. AUI – Admin User Interface<br />AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1<br />Index customization<br />Add/Remove/Highlight<br />Unique visitors statistics<br />Referrers statistics<br />Displayed SiteIndex <br /> pages statistics<br />
    17. 17. AUI – Admin User Interface<br />AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1<br />Index customization<br />Add/Remove/Highlight<br />Unique visitors statistics<br />Referrers statistics<br />Displayed SiteIndex <br /> pages statistics<br />
    18. 18. AUI – Admin User Interface<br />AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1<br />Index customization<br />Unique visitors statistics<br />Referrers statistics<br />Displayed SiteIndex <br /> pages statistics<br />
    19. 19. AUI – Admin User Interface<br />AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1<br />Index customization<br />Unique visitors statistics<br />Referrers statistics<br />Displayed SiteIndex <br /> pages statistics<br />
    20. 20. AUI – Admin User Interface<br />AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1<br />Index customization<br />Unique visitors statistics<br />Referrers statistics<br />Displayed SiteIndex <br /> pages statistics<br />
    21. 21. AUI – Admin User Interface<br />AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1<br />Index customization<br />Unique visitors statistics<br />Referrers statistics<br />Displayed SiteIndex <br /> pages statistics<br />
    22. 22. Value Proposition<br /><ul><li>Structures an index that best represents your content without effort
    23. 23. No additional content creation required</li></ul>Guaranteed ROI – Increase in visitors is verifiable<br />Not a positioning tool – complements your SEM strategy for the Long Tail of keywords<br />Long term (annual) exposure for all keywords and expressions<br />Targeted visitors to a website can provide publicity, revenue, and exposure like no other form of marketing.<br />
    24. 24. Key Benefits<br />Drive extra qualified visitors to your website by reaching a top position <br /> within web search engine results <br />Admin User Interface– Offer your web team a unique way for real-time audit and management of your content and metrics<br />Re-indexing– Dynamically update Site Index to reflect changing content<br />Services – Quarterly Performance Report; Assistance with Site Index optimization;<br />Offer your visitors a smoother and more intuitive thematic navigation<br />SaaS– Offered as a 100% Plug & Play service, that is fully automated and is very easy and quick to integrate<br />Naturally increase your traffic and revenues with year-long exposure to visitors<br />
    25. 25. Pricing<br />Phase I<br />Two month trial period<br />Pay USD 450 for set up<br />Traffic during this phase is free of cost<br />Evaluate traffic and create Annual Traffic Estimate<br />Option to stop at no additional cost after this phase<br /><ul><li>Use the Annual Traffic Estimate to pay: </li></ul> USD 2,800 for 20,000 visits; (USD 14,000 for 100,000+ visits)<br /><ul><li>Option to make Quarterly payments
    26. 26. Actual vs Estimated Annual Traffic
    27. 27. No additional charge for extra traffic
    28. 28. If actual figures do not match up to estimate, fee to be adjusteddownwards in the last quarter</li></ul>Phase II<br />Synomia offers you the flexibility of seeing the results before you pay<br />
    29. 29. References<br /><ul><li>400 satisfied clients in United Kingdom, Canada, France
    30. 30. Deloitte Fast 50, 2008
    31. 31. Result of ten years of fundamental research in computational linguistics (patent n° WO02097662)
    32. 32. Developed in partnership with French National Center for Scientific Research (CNRS)</li></ul>To thisday, Synomia maintains a strong R&D effort<br />

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