Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Similar to Successful Digital Strategies and Business Plans for Digital Radio
Similar to Successful Digital Strategies and Business Plans for Digital Radio (20)
Recently uploaded
Recently uploaded (20)
Successful Digital Strategies and Business Plans for Digital Radio
- 2. I have years of major market radio programming, management and on- the-air experience. I’ve spent the last 6 years immersed in digital with a focus on generating revenue. 2012 Q2 www.abacast.com CONFIDENTIAL 2
- 4. • Poll # 1 – Do you currently have a digital strategy? www.abacast.com
- 5. • Simulcast 100% of your broadcast stations • Build a new digital business to complement your broadcast stations www.abacast.com
- 6. • Have everyone sell digital • Have dedicated digital sales (recommended) www.abacast.com
- 7. • Commitment from the very top • Streaming will be profitable • Commitment to digital training • Commitment to stream quality Monitor regularly, keep up to date • A mobile game plan www.abacast.com
- 10. • Headed by a Director • Gets a piece of the upside • Responsible for profitability • Invest in tools for a good product www.abacast.com
- 11. • No PSA’s for unsold inventory Add unique content • Morning show bits • Movie reviews • Format-compatible new songs • Keep content fresh and make it compelling www.abacast.com
- 12. • Digital should be a new profit center for your company • We have customers who regularly deliver 5- 6 times what they spend in digital revenue, including Sound Exchange • Use an ad sales network to backfill unsold inventory www.abacast.com
- 13. • Poll # 2 – What is your biggest challenge selling digital? www.abacast.com
- 14. www.abacast.com
- 15. Extensive background in strategic planning, organizational development, and considerable experience in sales training and management coaching. www.abacast.com
- 16. The Center for Sales Strategy serves clients throughout the United States, Canada, Australia, and Malaysia from our headquarters in the historic Hyde Park district of Tampa, Florida, and satellite offices across the United States. www.abacast.com
- 17. • Determine your yearly revenue goal • Determine how many positions you will create • Compute the number of spots available for all stations in a cluster • Divide them into equal packages www.abacast.com
- 18. • Annual goal of $100,000 for online revenue $278 / month • Package the inventory into X 12 months 30 equal positions $3,336 / year • Sell those for $278.00 each X 30 positions monthly or $3,336.00 per $100,080 new gross revenue year www.abacast.com
- 19. • Each sale is larger, sales staff is more efficient • Appeals to your best customers • Should be additive to broadcast schedule • Adds reach and frequency for the advertiser and revenue for the station www.abacast.com
- 20. www.abacast.com
- 21. • For more information about Abacast http://www.abacast.com • Contact Michael Dalfonzo mdalfonzo@abacast.com • For more information about the Center for Sales Strategy http://www.csscenter.com • Contact Matt Sunshine mattsunshine@csscenter.com www.abacast.com