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Amazon Cyber Monday Series:
Scale Your Traffic, Sales & Rank
Amazon Cyber Monday Series:
Scale Your Traffic, Sales & Rank
XSELLCO PRESENTS:
TURNING TRAFFIC INTO $$$
CPC STRATEGY PRESE...
Today’s Logistics
● Session Recording & Slides Will Be Sent Out
● Submit Questions to Our Panelists
● Resources Available ...
Conversion Hacks:
Turning Traffic Into $$$
Today’s Speakers
Gareth Cummings
CTO of xSellco
About xSellco
xSellco specializes in eCommerce solutions for online sellers.
● Keyword research and hacking the Amazon algorithm
● Optimizing your Amazon product images
● Pricing Strategy - How to wi...
What’s the biggest challenge you face right now as an Amazon seller?
A. Beating the competition
B. Getting conversions
C. ...
Keyword Research
How does Amazon deliver search results?
Seller
Metrics
Sales
History
Search
Terms
Amazon’s A9 Algorithm
decides the order ...
Find your seed keywords
● Generate “seed keywords”
● Search in Amazon
● Reverse ASIN
● Compare lists
● Related Terms
Keyword suggestion tools
PRO TIP
Add misspellings with a good amount of traffic to your
backend keywords
Best way to use these keywords and terms
Product Title
● 200 Characters max.
● Be a brand, not a product
● Size matters
● ...
Best way to use these keywords and terms
Product Description
● Use additional terms
● Don’t go overboard
● Make it straigh...
Best way to use these keywords and terms
Backend keywords
● Direct impact
● Include misspellings
PRO TIP
Keep updating you...
Copyright 2017 - Q4 Amazon Virtual Summit
Single Screenshot Template
Bulleted Content
Use this slide for bulleted topics
●...
Goal: Get clicks and view
● White Background
● Interesting angles
● Make use of space
Main Image
Main Image
More examples
Product Image
Goal: Get People to Convert
● Make it educational
● Put yourself in the buyer's
shoes
● Answer questions
Lifestyle Images
Goal: Help buyers visualize
themselves using your
product
● Who are you targeting?
● What pain point does...
Descriptive Imagery
Goal: Demonstrate benefits
● Demonstrate selling
points
● Help the buyer
understand your product
● Wha...
Competitive Matrix
Goal: Demonstrate your
product strengths
● Specific features
● Purpose of your product
Mobile Optimization
Over 70% of initial product searches happen on mobile devices (phones/tablets)
PRO TIP
Use google chro...
Mobile Optimization
Copyright 2017 - Q4 Amazon Virtual Summit
Single Screenshot Template
Bulleted Content
Use this slide for bulleted topics
●...
What is the Buy Box?
BUY BOX
The Buy Box accounts for
82% of all sales on the
Amazon marketplace.
Factors that affect Buy Box
Seller Status
Fulfillment Method
Order Defect Rate
Feedback Score
Consistent Stock Level
Pricing Strategy
Ultimate Goal: Make sure you come
out top dog
Competition is the number 1 reason why sellers reprice
Why ...
Repricer.com by xSellco
React faster with instant Amazon repricing.
Win the Buy Box, sell more!
Repricer.com by xSellco
Why Repricer.com?
1. Speed
2. Configurability
3. Competitor analysis
4. Net Margin Repricing
Fastest way to beat the competition
Reprice in real time and drive more sales
● Simple and quick, get started in minutes
●...
Limited-time offer!
Start your FREE trial of Repricer.com before 6PM PT
on November 30th 2018 and we'll give you the month...
Questions Today’s Speaker?
Gareth Cummings
CTO
Amazon Cyber Monday Series:
Scale Your Traffic, Sales & Rank
Please hold for our next presentation starting at 10am PT / 1...
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Turning Traffic into $$$

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Amazon Cyber Monday Series: Scale Your Traffic, Sales & Rank
Supercharge your sales this Amazon Cyber Monday with proven hacks for getting your products noticed. Turn browsers into buyers and win the Buy Box!

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Turning Traffic into $$$

  1. 1. Amazon Cyber Monday Series: Scale Your Traffic, Sales & Rank
  2. 2. Amazon Cyber Monday Series: Scale Your Traffic, Sales & Rank XSELLCO PRESENTS: TURNING TRAFFIC INTO $$$ CPC STRATEGY PRESENTS: THE ULTIMATE AMAZON CYBER MONDAY ADVERTISING DRILL 9 - 9:45 am PT 10 - 10:45 am PT 9 - 9:45 am PT SKUBANA PRESENTS: SPYING ON YOUR AMAZON COMPETITION Friday, November 16th Monday, November 19th
  3. 3. Today’s Logistics ● Session Recording & Slides Will Be Sent Out ● Submit Questions to Our Panelists ● Resources Available as Handouts ● Join in the Poll Question! Analicia Santaella Webinar Coordinator
  4. 4. Conversion Hacks: Turning Traffic Into $$$
  5. 5. Today’s Speakers Gareth Cummings CTO of xSellco
  6. 6. About xSellco xSellco specializes in eCommerce solutions for online sellers.
  7. 7. ● Keyword research and hacking the Amazon algorithm ● Optimizing your Amazon product images ● Pricing Strategy - How to win that Buy Box Today’s Agenda
  8. 8. What’s the biggest challenge you face right now as an Amazon seller? A. Beating the competition B. Getting conversions C. Reviews/Feedback D. Other Poll Question
  9. 9. Keyword Research
  10. 10. How does Amazon deliver search results? Seller Metrics Sales History Search Terms Amazon’s A9 Algorithm decides the order of search results on the marketplace
  11. 11. Find your seed keywords ● Generate “seed keywords” ● Search in Amazon ● Reverse ASIN ● Compare lists ● Related Terms
  12. 12. Keyword suggestion tools PRO TIP Add misspellings with a good amount of traffic to your backend keywords
  13. 13. Best way to use these keywords and terms Product Title ● 200 Characters max. ● Be a brand, not a product ● Size matters ● Colour ● Material/Key Feature
  14. 14. Best way to use these keywords and terms Product Description ● Use additional terms ● Don’t go overboard ● Make it straightforward
  15. 15. Best way to use these keywords and terms Backend keywords ● Direct impact ● Include misspellings PRO TIP Keep updating your keywords
  16. 16. Copyright 2017 - Q4 Amazon Virtual Summit Single Screenshot Template Bulleted Content Use this slide for bulleted topics ● In odio dolor proin montes ad ac. Parturient nisl sit purus egestas ● ut condimentum ut voluptate sodales. Est erat et amet nec purus ● Sodales magna amet orci posuere, lectus id, fermentum sed bibendum vitae est tristique odio, erat aptent justo. Product Listing Conversion Optimization
  17. 17. Goal: Get clicks and view ● White Background ● Interesting angles ● Make use of space Main Image
  18. 18. Main Image More examples
  19. 19. Product Image Goal: Get People to Convert ● Make it educational ● Put yourself in the buyer's shoes ● Answer questions
  20. 20. Lifestyle Images Goal: Help buyers visualize themselves using your product ● Who are you targeting? ● What pain point does it solve?
  21. 21. Descriptive Imagery Goal: Demonstrate benefits ● Demonstrate selling points ● Help the buyer understand your product ● What sets it apart?
  22. 22. Competitive Matrix Goal: Demonstrate your product strengths ● Specific features ● Purpose of your product
  23. 23. Mobile Optimization Over 70% of initial product searches happen on mobile devices (phones/tablets) PRO TIP Use google chrome to view what your products look like on these devices
  24. 24. Mobile Optimization
  25. 25. Copyright 2017 - Q4 Amazon Virtual Summit Single Screenshot Template Bulleted Content Use this slide for bulleted topics ● In odio dolor proin montes ad ac. Parturient nisl sit purus egestas ● ut condimentum ut voluptate sodales. Est erat et amet nec purus ● Sodales magna amet orci posuere, lectus id, fermentum sed bibendum vitae est tristique odio, erat aptent justo. Pricing Strategy - Winning the Buy Box
  26. 26. What is the Buy Box? BUY BOX The Buy Box accounts for 82% of all sales on the Amazon marketplace.
  27. 27. Factors that affect Buy Box Seller Status Fulfillment Method Order Defect Rate Feedback Score Consistent Stock Level
  28. 28. Pricing Strategy Ultimate Goal: Make sure you come out top dog Competition is the number 1 reason why sellers reprice Why reprice? ● A product’s perceived value ● A shortage or abundance of stock ● Rising overheads
  29. 29. Repricer.com by xSellco React faster with instant Amazon repricing. Win the Buy Box, sell more!
  30. 30. Repricer.com by xSellco Why Repricer.com? 1. Speed 2. Configurability 3. Competitor analysis 4. Net Margin Repricing
  31. 31. Fastest way to beat the competition Reprice in real time and drive more sales ● Simple and quick, get started in minutes ● Know your competitors’ every move ● Flexible, targeted rules ● Safe and secure
  32. 32. Limited-time offer! Start your FREE trial of Repricer.com before 6PM PT on November 30th 2018 and we'll give you the month of December FREE if you sign up for an annual subscription! This means you are covered until 2020!
  33. 33. Questions Today’s Speaker? Gareth Cummings CTO
  34. 34. Amazon Cyber Monday Series: Scale Your Traffic, Sales & Rank Please hold for our next presentation starting at 10am PT / 1pm ET

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