Amazon Cyber Monday Series:
Scale Your Traffic, Sales & Rank

Amazon Cyber Monday Series:
Scale Your Traffic, Sales & Rank
XSELLCO PRESENTS:
TURNING TRAFFIC INTO $$$
CPC STRATEGY PRESENTS:
THE ULTIMATE AMAZON CYBER
MONDAY ADVERTISING DRILL
9 - 9:45 am PT 10 - 10:45 am PT 9 - 9:45 am PT
SKUBANA PRESENTS:
SPYING ON YOUR AMAZON
COMPETITION
Friday, November 16th Monday, November 19th

Today’s Logistics
● Session Recording & Slides Will Be Sent Out
● Submit Questions to Our Panelists
● Resources Available as Handouts
● Join in the Poll Question!
Analicia Santaella
Webinar Coordinator

Conversion Hacks:
Turning Traffic Into $$$

Today’s Speakers
Gareth Cummings
CTO of xSellco

About xSellco
xSellco specializes in eCommerce solutions for online sellers.

● Keyword research and hacking the Amazon algorithm
● Optimizing your Amazon product images
● Pricing Strategy - How to win that Buy Box
Today’s Agenda

What’s the biggest challenge you face right now as an Amazon seller?
A. Beating the competition
B. Getting conversions
C. Reviews/Feedback
D. Other
Poll Question

Keyword Research

How does Amazon deliver search results?
Seller
Metrics
Sales
History
Search
Terms
Amazon’s A9 Algorithm
decides the order of
search results on the
marketplace

Find your seed keywords
● Generate “seed keywords”
● Search in Amazon
● Reverse ASIN
● Compare lists
● Related Terms

Keyword suggestion tools
PRO TIP
Add misspellings with a good amount of traffic to your
backend keywords

Best way to use these keywords and terms
Product Title
● 200 Characters max.
● Be a brand, not a product
● Size matters
● Colour
● Material/Key Feature

Best way to use these keywords and terms
Product Description
● Use additional terms
● Don’t go overboard
● Make it straightforward

Best way to use these keywords and terms
Backend keywords
● Direct impact
● Include misspellings
PRO TIP
Keep updating your
keywords

Copyright 2017 - Q4 Amazon Virtual Summit
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Product Listing Conversion Optimization

Goal: Get clicks and view
● White Background
● Interesting angles
● Make use of space
Main Image

Main Image
More examples

Product Image
Goal: Get People to Convert
● Make it educational
● Put yourself in the buyer's
shoes
● Answer questions

Lifestyle Images
Goal: Help buyers visualize
themselves using your
product
● Who are you targeting?
● What pain point does it
solve?

Descriptive Imagery
Goal: Demonstrate benefits
● Demonstrate selling
points
● Help the buyer
understand your product
● What sets it apart?

Competitive Matrix
Goal: Demonstrate your
product strengths
● Specific features
● Purpose of your product

Mobile Optimization
Over 70% of initial product searches happen on mobile devices (phones/tablets)
PRO TIP
Use google chrome to
view what your
products look like on
these devices

Mobile Optimization

Copyright 2017 - Q4 Amazon Virtual Summit
Single Screenshot Template
Bulleted Content
Use this slide for bulleted topics
● In odio dolor proin montes ad ac.
Parturient nisl sit purus egestas
● ut condimentum ut voluptate
sodales. Est erat et amet nec purus
● Sodales magna amet orci posuere,
lectus id, fermentum sed bibendum
vitae est tristique odio, erat aptent
justo.
Pricing Strategy - Winning the Buy Box

What is the Buy Box?
BUY BOX
The Buy Box accounts for
82% of all sales on the
Amazon marketplace.

Factors that affect Buy Box
Seller Status
Fulfillment Method
Order Defect Rate
Feedback Score
Consistent Stock Level

Pricing Strategy
Ultimate Goal: Make sure you come
out top dog
Competition is the number 1 reason why sellers reprice
Why reprice?
● A product’s perceived value
● A shortage or abundance of stock
● Rising overheads

Repricer.com by xSellco
React faster with instant Amazon repricing.
Win the Buy Box, sell more!

Repricer.com by xSellco
Why Repricer.com?
1. Speed
2. Configurability
3. Competitor analysis
4. Net Margin Repricing

Fastest way to beat the competition
Reprice in real time and drive more sales
● Simple and quick, get started in minutes
● Know your competitors’ every move
● Flexible, targeted rules
● Safe and secure

Limited-time offer!
Start your FREE trial of Repricer.com before 6PM PT
on November 30th 2018 and we'll give you the month
of December FREE if you sign up for an annual
subscription!
This means you are covered until 2020!

Questions Today’s Speaker?
Gareth Cummings
CTO

Amazon Cyber Monday Series:
Scale Your Traffic, Sales & Rank
Please hold for our next presentation starting at 10am PT / 1pm ET