Introduction of Indian Music Industry

1. MUSIC INDUSTRY
J. JANARDHAN

2. RECORDED MUSIC INDUSTRY
• It had its beginnings in 1907
• Gramophone company of India opened an office in Calcutta
• Gramophones were being imported since 1898
• It reached Tamilnadu in the early twenties
• It was revolutionized the recorded music industry
• Through Gramophone music was accessible to all
• First recording of Indian song took place in 1902 in Bombay

3. RECORDED MUSIC INDUSTRY
• The records released were confined to classical music
• Later, Folk songs, Patriotic songs and devotional hymns
dominates
• But, When talkies became popular around 1931, record
industry took off
• Gramco’s sales were initially of English only,
• Later, Mehfil and Quwali singers too had their songs
• The standard disc was seven inches in diameter
• It restricted the length of song to three and half minutes

4. RECORDED MUSIC INDUSTRY
• Later, 12 inches were introduced to provide for extra time
• The Electrical and Musical Instruments Ltd. Was established
on 20th April, 1931
• Soon after, Columbia, German & French companies joined
group
• In 1930s, EMI was the largest music company in India and
the world

5. MUSIC INDUSTRY@POST 1947
• Gramco ruled Indian Music Market in 1969 and 73.
• In 1982, CBs/Tata launched its own venture in Bombay
• By 2000, IMI worth around Rs. 10,000 millions
• 95% of Music records were sold through Compact Disc
• In India, Audio Cassettes continued to dominate
• All the global music players, EMI, Sony, Worner Bros,
Polygram, Gramco, BMG-Crescendo, CBS records have their
presence in India
• They launched joint ventures with Indian music companies

6. MUSIC INDUSTRY@POST 1947
• Indian companies like, T-series, Bombino Music, Oriental
records, Super Records, Venus, Tips, Time, Zee Music and
several others proved its potential
• Indian Music Industry estimated in 1995 with Rs.899 crores
• In 2008, it raised to Rs. 1500 crores
• Pirated music sales comprise around 40% of the market

7. MUSIC GENRES
• Film music continue to dominate the IMI
• Along with Bollywood music, regional film music like Tamil,
Telugu, Malayalam, Kannada, Panjabi & Bhojpuri have
respective share
• It holds other genres like, devotional, Classical and Semi-
classical of both Hindustani & Carnatic traditions
• Folk music traditions have a minor share
• Film Music-65%, Indi-Pop-10%, Dev.Music-10%, Classical
music, International Music, regional music having -5%

8. INDI-POP
• DD live coverage of Grammy Awards in 1982 and
• Launch of two satellite music channels MTV & V have
filliped the IMI
• Zee TV & other major TV channels too launched their music
channels
• These media platforms became major instruments to IMI
• Gave coverage for live shows, concerts, sponsored events.
• Music channels air the music videos for free
• Until mid 90s, Popular Music in India was synonymous with
film music only

9. INDI-POP
• In 1994, Indi-Pop made its appearance
• Alisha Chinai breaking into scene with her album ‘Made in
India’
• Its sales soared to 2.2 million copies.
• Later, Daler Mehndi stormed with ‘Bolo Ta Ra Ra’ (1.5 million copies)
• Satellite Channels, Music Channels played major role in
promoting Indi-Pop
• Other singers like Baba Sehgal, Shweta Shetty, Remo
Fernandes & A.R. Rehman made their mark

10. MUSIC ON RADIO & TV
• FM, Satellite Radio and TV Channels are major avenues
• AIR’s FM-Vividh Bharati is dedicated to music primarily for
Film music
• Talent hunt shows focused on singing, dancing & acting
• Sony channel started singing talent show, Indian Idol
• Abhijeet Sawant’ album has sold over 9 lacks copies
• Channel-V-Popstars became popular
• Young film maker were invited to produce 30 music videos
• They were uploaded in www.myspace.com

11. MUSIC ON RADIO & TV
• Hindi film music continues to be the most popular category
• 50% of the market dedicated to this
• Regional Language film music, Classical and Semi-classical,
devotional and folk music have also gained
• Living Media (India Today), BCCL ( ToI) have entered the
music business
• Indian Music industry is worth of Rs. 1150 crores
• The phenomenon raised with the mobile telephone industry,
Internet & music channels, FM radio stations etc.

12. MUSIC ON RADIO & TV
• New millennium provided the additional revenue to IMI
• Ring-tones, Music downloads, helped to the new market
• Ring tone downloads gave the additional revenue of Rs
400/- Cr
• Liberalization opened the doors to tie-ups with foreign
companies
• These tie-ups helped to minimize the piracy.

13. THANK YOU