Présentation scolaire en anglais pour présenter

1. rep4Eve3 :
Justine Houpert
Matthieu brun
alex borreil
yannick rouillon

2. Al� Justine Yannick Matthieu
Borreil Houpert Rouillon Brun

3. the
1 brief

4. *Build a a roadshow
PR and
campaign through
which generat� inter�t in the media
and entic� buyers to try the Mia
Change perception
of the electrical car
.
€150,000 budget per country

5. 2

6. g
french market
Even with a general market
declining, the electric and hybrid
car sal� improved in 2012.
France = m�t important market of Europe
- 2013 : A diversified Market
- 1473 plugs in stations
Mia = the 5th actor
of the french market

7. g
USA market
Hard time for EV
Cultural matters / short range
* Power of the hybrid
Few plug in stations

8. 3target

9. the electric car � truly
competitive urban
URBAN and suburban roads.
* young active
CSP+
liv� in the city
25 and 40 years
+ Secondary target : l� collectivit�

10. mia

11. L
mia families

12. U mia pro

13. 4 our
concept

14. CHoose your
mia’ttitud

15. participatory
and interactive
g roadshow
*rational benefits
*range effect busin�s

16. for each and
everyone of you
mia

17. g
make a true experience
for the consumer
available
from the car t�t

18. +
optimize the physical operation
+
with social networks
PR coverage effective

19. 5 means
to set up

20. 1€ pour 100 km,
et en plus
je ne pllue p�
la planète

21. 1€ pour 100 km,
et en plus
je ne pollue p�
la planète

22. how do
you use
your car ?

23. g
in France
Saint Nazaire
Lille
Paris
road to the USA !
Nantes Lyon
Bordeaux
Montpellier

24. 1€ pour 100 km,
et en plus
je ne pollue p�
la planète
Stickers Guerilla Marketing

25. g East Coast
m�t suitable
geographic area
for the EV
new york
boston
development
washington
Teaser vidéo
Harlem Mia Shake

26. Guerilla Marketing
to 100 more
and
km
I don’t pollute
the planet QR Code that provid�
information to come
to the stand !

27. g
Setting
*Every city needs a 4days organisation :
A structure installed the first day during which
journalists can try the cars
Second and third day, core operation then disassembly
Fourth day, transfer of the material to the next city.
Human task force
2 salesmen / 3 hostesses / 1 community manager / 1 press agent
Logistic needs : 6 to 7 Mia cars, boxes forthe cars,
documentation, the interactive terminal, gopros,

28. g PR to sustain the roadshow
*from the public itself, sharing reactions on the web
* from the pr�s communicating about :
Invitations to discover the structur� before anyone else,
mailing usb keys
we may be able to pick them up at their office with the Mia.
Exclusive try of the cars lending them for a day
Pr�s releas�/pr�s kits
messages for the medias
PQR and free journals
Radi�, Bloggers = announcement of the arrival of the roadshow
special�ed pr�s = revealing the MIA and its assets
Economic pr�s= Mia, an EV Made in France !
National pr�s (daily et weekly) = Development of EV, inv�tments of the government in the sector

29. 6budget +
retro-
planning

30. g
budget 3 H�t�s�, 2 days/week
2 workers, 1 day at every st ep during 9 days
4 sal�men �ll time during 36 days
1 Community Manager from march to august
10 000 € HT
2 000 € HT
36 000 € HT
15 000 € HT
1 pr�s attaché �ll time 8 hours a day 15 000 € HT
Catering 10 000 € HT
Lodging 15 000 € HT
Transport 10 000 € HT
Structur� 80 000 € HT
Devic� 25 000 € HT
diverse expens� 20 000 € HT
total : 228 000 €

31. g retro-planning
Roadshow in France
JAN FEB MAR APR MAY JUN JULY AGUS SEPT OCT
Fake cr�sing of the atlantic
Roadshow in the USA
Community manager
Pr�s attaché
Author�ation to occupate
the public space

32. CHoose your
mia’ttitud