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IMMERSIVE TECH IN EUROPE
35 BILLION INDUSTRY BY 2020?
By Edita Bezegova
A STEP TOWARDS IMMERSIVE TECH
ONE CALLTHATCHANGED EVERYTHING
Early 2016
February 2014
Mid 2016
November 2017
January 2018
February 2018
Innovation consultant
A life-changing call
The journey starts
September 2017 Joining the startup world
“My” study published
Women in Immersive Tech
Founding New Digital Reality
THE NEW DIGITAL REALITY
WHEN TECHNOLOGYBECOMESAN OPPORTUNITY
Digital Reality = an umbrella term for augmented reality, virtual reality,
mixed reality, 360°, and immersive technologies
I. A major shift in a tech paradigm: New way of interaction with digital
information – from screens and hardware to gestures, emotions and
gazes.
II. Enterprise adoption driving the market: investment in professional
application is between 100 and 150% per year (and growing). Digital
reality is likely to gain its momentum in next 18 to 24 months
III. Consumer-oriented investments to follow: growth in gaming, education,
social applications and entertainment will continue to grow
IV. Early adopters ahead of the game: Transition to the digital reality will
clearly bring and challenges and the next digital revolution will be run by
those who grasp the chance early on
REVOLUTION ON ITS WAY
IMMERSIVETECH BEHINDTHE HYPE
Source: Ecorys for GVRA
WAY TOWARDS THE NEW DIGITAL REALITY
TECHNOLOGYMILESTONES BEHINDANDAHEAD
Source: Deloitte analysis
MAGNITUDE OF CHANGE
THE LEADERSAND THE FOLLOWERS
WORLD MAP OF IMMERSIVE TECH
CREATIVE HIGHTECH EUROPE, STRONG USA, FAST GROWINGASIA
Source: Ecorys for GVRA
EUROPE WILL GROW
WAITING FOR THE “KILLERAPP”
Source: Ecorys for GVRA
…AND THE JOBS WILL GROW TOO
OPPORTUNITYFOR THE HIGH-SKILLEDAND CREATIVE
Source: Ecorys for GVRA
OVERREACHING ECOSYSTEM
EUROPEAN PLAYERS SHAPINGTHE IMMERSIVETECH INDUSTRY
Source: Ecorys for GVRA
MAP OF EUROPE’S RESEARCH
50 YEARS OF IMMERSIVETECH TRADITION
Source: Ecorys for GVRA
MAP OF EUROPEAN BUSINESS
LEADERSAND UNUTILISED POTENTIALOF IMMERSIVETECH
Source: Ecorys for GVRA
EUROPEAN BUSINESS
WHATARE WE GOODAT IN IMMERSIVETECH
Source: Ecorys for GVRA
MULTI-SECTORIAL REVOLUTION
DIGITALREALITYCHANGINGTHE ENTIREEUROPEAN ECONOMY
Source: Ecorys for GVRA
WAY FORWARD THE 30 BILLIONS
DRIVERS FORTHE GROWTH OF DIGITALREALITYIN EUROPE
Technology improvements
• Higher resolution and wide vision
• Price of the hardware/ experience
• Comfort of the devices
• Battery life
Adoption growth
• Decreasing social inertia
• Killer application for consumers
• App ecosystem and distribution
• Availability of quality content
Policy environment
• Mobile bandwidth and data transfer
• R&D and startup financing
• Skills and education
• Stable regulatory environment
Industry formation
• Collaboration across Europe
• Technology evangelism
• Industry standards
• Innovation of business models
GET IN TOUCH
GET IN TOUCH
editab@newdigitalreality.eu
Link to the Ecorys study for GVRA
www.newdigitalreality.eu/industry

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Laval ppt

  • 1. IMMERSIVE TECH IN EUROPE 35 BILLION INDUSTRY BY 2020? By Edita Bezegova
  • 2. A STEP TOWARDS IMMERSIVE TECH ONE CALLTHATCHANGED EVERYTHING Early 2016 February 2014 Mid 2016 November 2017 January 2018 February 2018 Innovation consultant A life-changing call The journey starts September 2017 Joining the startup world “My” study published Women in Immersive Tech Founding New Digital Reality
  • 3. THE NEW DIGITAL REALITY WHEN TECHNOLOGYBECOMESAN OPPORTUNITY Digital Reality = an umbrella term for augmented reality, virtual reality, mixed reality, 360°, and immersive technologies I. A major shift in a tech paradigm: New way of interaction with digital information – from screens and hardware to gestures, emotions and gazes. II. Enterprise adoption driving the market: investment in professional application is between 100 and 150% per year (and growing). Digital reality is likely to gain its momentum in next 18 to 24 months III. Consumer-oriented investments to follow: growth in gaming, education, social applications and entertainment will continue to grow IV. Early adopters ahead of the game: Transition to the digital reality will clearly bring and challenges and the next digital revolution will be run by those who grasp the chance early on
  • 4. REVOLUTION ON ITS WAY IMMERSIVETECH BEHINDTHE HYPE Source: Ecorys for GVRA
  • 5. WAY TOWARDS THE NEW DIGITAL REALITY TECHNOLOGYMILESTONES BEHINDANDAHEAD Source: Deloitte analysis
  • 6. MAGNITUDE OF CHANGE THE LEADERSAND THE FOLLOWERS
  • 7. WORLD MAP OF IMMERSIVE TECH CREATIVE HIGHTECH EUROPE, STRONG USA, FAST GROWINGASIA Source: Ecorys for GVRA
  • 8. EUROPE WILL GROW WAITING FOR THE “KILLERAPP” Source: Ecorys for GVRA
  • 9. …AND THE JOBS WILL GROW TOO OPPORTUNITYFOR THE HIGH-SKILLEDAND CREATIVE Source: Ecorys for GVRA
  • 10. OVERREACHING ECOSYSTEM EUROPEAN PLAYERS SHAPINGTHE IMMERSIVETECH INDUSTRY Source: Ecorys for GVRA
  • 11. MAP OF EUROPE’S RESEARCH 50 YEARS OF IMMERSIVETECH TRADITION Source: Ecorys for GVRA
  • 12. MAP OF EUROPEAN BUSINESS LEADERSAND UNUTILISED POTENTIALOF IMMERSIVETECH Source: Ecorys for GVRA
  • 13. EUROPEAN BUSINESS WHATARE WE GOODAT IN IMMERSIVETECH Source: Ecorys for GVRA
  • 15. WAY FORWARD THE 30 BILLIONS DRIVERS FORTHE GROWTH OF DIGITALREALITYIN EUROPE Technology improvements • Higher resolution and wide vision • Price of the hardware/ experience • Comfort of the devices • Battery life Adoption growth • Decreasing social inertia • Killer application for consumers • App ecosystem and distribution • Availability of quality content Policy environment • Mobile bandwidth and data transfer • R&D and startup financing • Skills and education • Stable regulatory environment Industry formation • Collaboration across Europe • Technology evangelism • Industry standards • Innovation of business models
  • 16. GET IN TOUCH GET IN TOUCH editab@newdigitalreality.eu Link to the Ecorys study for GVRA www.newdigitalreality.eu/industry

Editor's Notes

  1. Can Europe make it? To become 30 billion in next three years? Similar size as all the gaming industry? Answer – yes, it can. And all of you who are here will be the key for making this number a reality! And for creating a new industry with real transformative power for our economy and lives, with Europe as one of its key centers.
  2. Let’s start with a short story. Indeed, as you can guess, I personally believe in the potential of immersive technologies – but how did I get there? In early 2016, I was a consultant in Brussels Got a call from Facebook – we want to know why Europe is great in VR? My boss – can you take care of this exercise? And I did – not knowing that time how much this work will change my life.
  3. Other Europe’s specificities: