Gerd Leonhard - The Future of Media

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Gerd Leonhard - The Future of Media

  1. 1. The Future of Media: from Paradoxes and Oxymoronsto a digitally native, sustainable and win-win ecosystem
  2. 2. Photo by herbrm -http://steinarbergolsen.tumblr.com/post/24672882074
  3. 3. Smooth sailing vs bombing business models...
  4. 4. The paradox of information vs. intelligence and ‘wisdom’http://pinterest.com/pin/197876977350036245/
  5. 5. All content, data, information, media is moving into the cloud
  6. 6. Paradox: Data Tsunami vs Scarcity of Meaning
  7. 7. Paradox: Data is the new Oil - but who controls what?
  8. 8. Paradox: more benefits from ‘big data’ - but surveillance explodes
  9. 9. Paradox: Data Privacy vs Needs of Advertisers
  10. 10. Paradox: in eBooks, ‘paid’ is beating ‘free’ !
  11. 11. Paradox: Advertisers’ Intentions - and what they really do:)
  12. 12. Paradox: Time Spend vs Media-Spend
  13. 13. Paradox: @advertising becomes withvertising
  14. 14. Paradox: gadgets, apps, algorithms: pseudo-realness
  15. 15. Paradox: offline is the new luxury
  16. 16. Paradox: over-consumption vs sustainability
  17. 17. Paradox: everything is speeding up but ‘wait and see’ prevails in Europe
  18. 18. Market Maker versus Market Taker vs. Market ‘Waiter’And...You?
  19. 19. Paradox: blindsided by the certain future...?
  20. 20. Paradox: we still focus on ownership but the future is all about access
  21. 21. From ownership to access
  22. 22. 23Pervasive Mobile Connectivitywill radically reshape life (and media) at every turn
  23. 23. 24Used to be Is (almost) Soon for someBeyond soonbut quite likelyMobility (R)Evolutions: huge implications on media (don’t wait!)
  24. 24. Sooner or later, allMedia becomes:DynamicReal-timeCloudSocialMobileLocalFluidAnticipatory
  25. 25. Paradox: forcing to pay vs. becoming indispensable
  26. 26. Power Shift. Needs Shift. Opportunity Shift. Revenue Shifts.
  27. 27. Paradox: we are local - but our world is going global, as well
  28. 28. Paradox: technology is meant to serve us but...will we end up serving technology, in the future?
  29. 29. Paradox: we often focus on knowledge, skills, planning and process- but imagination and creativity will drive everythinghttp://www.kpcb.com/insights/2012-internet-trendsAlbert Einstein via TheQuoteFactory
  30. 30. Paradigm-shifts on an unprecedented scale
  31. 31. Paradigm Shifts Everywhere: Technology. Policy. Economics
  32. 32. Disintermediation - if it can ‘go direct’, it will
  33. 33. Business Model Disruption = Opportunity
  34. 34. Closed systems are becoming isolated, disconnected, expensive, slow; and then... fade away
  35. 35. Not sustainable
  36. 36. Siloed People and Siloed Business Models: Future Failure
  37. 37. A majority of your 2018 revenues may well result fromproducts and services that don’t even exist today
  38. 38. From Media ‘Egosystems’ to New Ecosystems
  39. 39. Interdependent, win-win growth is the key to the futureImage Source: Tiffany Shlain: Connected TheMovie
  40. 40. The Future is not a zero sum gamePhoto by WallStreet Journal.com
  41. 41. Media: a much bigger pie is coming
  42. 42. Added values become the new core Example: Publishing
  43. 43. Paradox: technology grows exponentially, but humans remain linear
  44. 44. Short summary and take-aways
  45. 45. Thanks for your time and attention!Visit FuturistGerd.com or GerdCloud.com to download this PDF(and many others incl. my free books)

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