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Data and Content Production - BrightonSEO 2013


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This presentation by Content Manager Alan Cairns examines what quality content means and how public data can be used to produce interesting and insightful stories.

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Data and Content Production - BrightonSEO 2013

  1. 1. Data and Content Production Alan Cairns
  2. 2. The C word
  3. 3. “Opendata is a global movement with enormous potential tocreate moreaccountable, efficient, responsive, and effective governments andbusinesses, andtospur economic growth” -G8OpenDataCharter,June2013
  4. 4. Principle1:OpenDatabyDefault “Werecognise the importance of open data and wewill establish an expectation that all government data be published openly by default.” -G8OpenDataCharter,June2013
  5. 5.
  6. 6. Is data visualisation enough? Yes No
  7. 7. Data journalism is the new punk
  8. 8. misattributed to Benjamin Disraeli (1804-1881) “There are three kinds of lies: lies, damned lies, and statistics.”
  9. 9. Top ten least-trusted professions 1. Journalists7% - Politicians7% 3. Bankers11% 4. Estateagents11% 5. Builders19% 6. Civilservants25% 7. Accountants29% 8. Lawyers35% 9. Engineers56% 10. Teachers69%
  10. 10. Public relations vs. Journalism
  11. 11. @LanCairns