1. Agency :: Satiated Productions/John Teahan
John@SatiatedProductions.com (310) 641-4593
Date :: April 17, 2012

2. UNRULY ADVANTAGE
THE GLOBAL LEADER IN SOCIAL VIDEO DISTRIBUTION AND ENGAGEMENT
 Reach: Global reach of 725mm unique users each month and 90mm unique users in US
 Expertise: Successfully implemented over 1500+ campaigns since 2006
 Insight: We use proprietary data from our Viral Video Chart to create custom influencer maps that
identify the most important sites and blogs to ignite conversation and create maximum social media
exposure
 Guaranteed Results: We guarantee user-initiated video views on a cost per view pricing model. All
earned media (views derived from sharing) is reported on and free of charge.
 Direct Relationships: Unruly has direct relationships with over 20,000 US sites and bloggers. We will
leverage these relationships and seed your content among the most influential environments to
reach your target audience
 Social Media Activation: Our outreach team secures custom editorial placements wherever
possible, so that the videos will become a permanent fixture on sites, treated as content rather than
advertisements.
 Transparency: We’re fully open about where your campaign is running and offer a login to our
dashboard once a campaign goes live with a full site list breakdown and screenshots of every
placement once the campaign goes live.
 Powerful Analytics: We provide comprehensive real time reporting dashboard that tracks all paid and
earned video metrics.

3. BENEFITS OF WORKING W/ UNRULY
Guaranteed performance: a minimum number of Totally transparent site lists
engagements are agreed up front
1. User initiated views: our CPV model ensures you only
pay when someone chooses to engage with your Viral Video Chart – we know what works
content. This is infinitely more valuable than a
forced, unwanted view
2. Viral uplift: the built –in sharing functionality of our All social media platforms covered
players allow viewers to instantly share content across
social media. All views derived from shares are
completely free of charge and have the potential to Global footprint of 60,000+ sites
drive millions of free plays
3. Transparency: we’re fully open about where your
campaign is running and offer a login to our dashboard Influencer mapping technology
once a campaign goes live with a full site list
breakdown
Global leader in social media outreach
4. Powerful analytics: we offer a comprehensive reporting
suite that can track every point of interaction offering
much richer data than simple CTR statistics
Market leading reporting, quant and quali
5. Viral Video Chart: we own and operate the VVC, which
is the industry benchmark for monitoring the most
buzzed about videos on the web.

4. SOCIAL VIDEO KPI’s
Awareness Attention
Delivering reach against a Engage audience with a brand’s
target audience core message for sustained period
of time
Advocacy Action
Build relevant brand champions Drive audience to purchase
or transact

5. IDENTIFYING THE INFLUENCERS
• Unruly’s proprietary marketing
tool, the Viral Video
Chart, identifies sites and bloggers
that are actively posting content
relevant to your brand
• We individually contact these
influencers to secure high quality
placements for the brand

6. PHASED APPROACH
PHASE 1: PHASE 2:
Seeding across the Reinforcing
PHASE 1
wider mainstream engagement and
audience via high awareness by
volume seeding to
partners, Facebook PHASE 2
niche, influential
games & sites within
applications, mobile, targeted
social & discovery environments
portals

7. UNRULY SOCIAL PLAYER
Post-play, this social module appears:
• Unruly’s Social Player is designed to encourage sharing, and social interaction
across multiple platforms (Facebook, Twitter, etc.)
• Unruly overlays annotations for strong call to action
• Users can also embed the video file into their own blog or YouTube channel
• All video is user-initiated click to play
• All views generated from shares (earned media/organic media) are completely free
of charge

8. UNRULY PLAYER ADD-ONS
Brand Bar Buzzbox Social annotations
Coupon download

9. TRACKING & ANALYTICS
UNRULY’S DASHBOARD
•Number of paid video plays
Play •Number of organic plays
•Percentage of video watched
•Number of shares
Share •Shares by platform e.g. email, FB, Digg
•Sentiment behind sharing
Click •Number of clicks
•Click through statistics
•Blog and social media comments
Comment •Tweets and re-tweets

10. PLACEMENT EXAMPLES

11. PLACEMENT EXAMPLES