On a recent Banking on Digital Growth podcast, James Robert Lay welcomed Jon Ogden, the head of strategic content at MX, to discuss how financial brands can prepare for the future. With an increasing amount of financial-insecurities and COVID-related stress, financial institutions are well-positioned to be the helpful guide. Banks and credit unions are serving as the frontline “doctor” or “nurse” for their customers and those in the communities they serve. Financial brands have the power to provide hope and help. There is an opportunity to provide clarity into the complex world of financial data. There is an opportunity to provide actionable insights for the consumer to escape their financial fears and improve their life. And there is an opportunity to empower your customers to be financially strong.

1. 3 STEPS
FOR FUTURE GROWTH
AT YOUR FINANCIAL
INSTITUTION

2. Step #1: Commit to
live your mission

3. Does what we say
translate to what we
do?

4. Consider hiring an
internal anthropologist
for an objective view.

5. Step #2: Evolve
Beyond a Legacy
Mindset

6. There is wisdom in
being cautious, but too
much caution can be
paralyzing.
-Jon Odgen

7. Step #3: Invest in
technology

8. Invest in what you can
control: the digital and
human experience

9. 80% of customers are
getting on their mobile
banking app at least
weekly.

10. Check out more helpful insights and articles
at digitalgrowth.com