1. +
GOING GOOGLE CASE STUDY
ASSIGNMENT
Janet Reyes

2. +
GOOGLE facts
 Google was founded in 1998
 They provide a variety of services for
people and businesses
 Founders: Larry Page and Sergey
Brin
 Google has introduced
 Google maps
 Google Earth
 Google Inc
 Gmail
 Acquired online video sharing –
YouTube
 Androids
 Google Chrome
 Google+
 Google Partners
 Provide a variety of tools to
help businesses of all kinds
succeed on and off the web.
 They enable entrepreneurs
and publishers around the
world to grow theirs.
 Help businesses find
customers, and help publishers
make money off of their
content.
 First Google Partner in Canada
 Give more education and tools
to grow and lead long term

3. +
Brand Analysis
 Innovation
 Professional employees
 Well trained staff
 Entertain individuals
 They’re promise match the
image of the Google
engagement
 Many stations to entertain and
talk to customers
My Norm of Google What I saw at Google
 Well known company
 Rich company
 Fun
 Trendy Technology
 Target market
 Everyone
 Businesses

4. +
Brand Analysis
 Brand Promise
 Act in best interest
 Care for customers
 “New Badge”
 Harder to get, but once
earned, it’s a commitment
between partners and Google
 Creation, Curation, Community
and Connection
 Brand Position
 Google is a high quality
brand, expensive for partners
 Free for web users at home
 They are high in the market place
– well known, have many
partnerships around the world
 Brand Personality
 Smart – Well trained
staff, knowledgeable, committ
ed to the company
 Trendy Technology – Up-to-
date with technology
 The android game at the
meeting – was cool and fun
 Trustworthy – you feel the
trust, honesty that came from
the Marketing executive

5. +
Brand Analysis Continue
 Visual Identity and Collateral
 Google visual identity is colorful
 Based on color emotion guide they are
 Optimism, friendly, cheerful, excitement, creative, wise, trustworth
y and growing company
 Brand Impression
 People think of Google as a innovative company
 Has grown dramatically and keeps growing with technology and
partners
 Positive impression of Google
 Logo does match the brand

6. +
CRM Analysis
 Google has top agencies around the world working with them
 Value
 They have many partnerships, and could potentially make it harder to
have value for each individual business
 Capabilities to help them grow and give them feedback
 Long-term relationships with businesses
 Has to keep their promise – not change it often
 Ie. New batch
 Confused Business
 B2B – some business partners were not impress with changes and
Adwerbs voucher
 Not satisfied with recent “services”

7. +
Channel Analysis
Sales Promotion
Public Relations
Personal Selling

8. +
Channel Analysis Continue
 Sales Promotion
 Ad Voucher of $250
 Google Partner
overall, promoting the name
through out the event
 Good advertising campaign at
the event
 Public Relations
 The event itself is a public
relationship
 3 different training section to
chose from
 Tech Talk
 Digital Insights
 Community Corner
 Developing relationships – one
station was meant for 1:1 with
Google Experts
 Professional staff at event to
answer questions, demonstrate
and teach to business partners
 Personal Selling
 Customized shirts for customers –
SO FUN
 Google plastic bottled water and
reusable bag given to each
customers
 Food and drinks provided to
customers
 Valet at the entrance to park cars
for customers
 Google Notepads to each customer

9. +
Thank YOU
 Best field trip ever!
 I have a better
understanding of the B2B
world
 Experienced lots of fun in
meeting business partners
 Got to meet a lot of
partners, keeping in touch
with a few of them 