Begin Google

1,456 views

Published on

Published in: Technology, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,456
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
24
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Begin Google

  1. 1. Begin Google
  2. 2. Jeff Jarvis <ul><ul><li>http://www.buzzmachine.com/ </li></ul></ul><ul><ul><li>Associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism . </li></ul></ul><ul><ul><li>Consulting editor and a partner at Daylife, a news startup. </li></ul></ul>
  3. 3. Abstract <ul><ul><li>Purpose of the text </li></ul></ul><ul><ul><li>Google rules </li></ul></ul><ul><ul><li>If Google ruled the Earth </li></ul></ul><ul><ul><li>Generation Google </li></ul></ul>
  4. 4. rules
  5. 5. New relationship <ul><ul><li>Give the people control, we will use it </li></ul></ul><ul><ul><li>Dell hell </li></ul></ul><ul><ul><li>Your worst customer is your best friend </li></ul></ul><ul><ul><ul><li>Engage angry customers to learn & improve </li></ul></ul></ul><ul><ul><li>Your best customer is your partner </li></ul></ul><ul><ul><ul><li>Use them as endorsement </li></ul></ul></ul>
  6. 6. New architecture <ul><ul><li>Blogging – free speech </li></ul></ul><ul><ul><li>Do what you do best and link to the rest </li></ul></ul><ul><ul><li>Join a network </li></ul></ul><ul><ul><li>Be a platform </li></ul></ul><ul><ul><li>Think distributed - embedding </li></ul></ul>
  7. 7. New publicness <ul><ul><li>If you’re not searchable, you won’t be found - SEO </li></ul></ul><ul><ul><li>Googlejuice as compared to revenue, EBITDA, market share etc </li></ul></ul><ul><ul><li>Frenemy – the way to befriend and to exploit Google </li></ul></ul><ul><ul><li>Your customers are your ad agency </li></ul></ul><ul><ul><ul><li>word of mouth </li></ul></ul></ul>
  8. 8. New society <ul><ul><li>Elegant organization </li></ul></ul><ul><ul><ul><li>Mark Zuckerberg – founder Facebook </li></ul></ul></ul><ul><ul><ul><li>Helped his class fellows to prepare for art exams by creating a website where students collaborated </li></ul></ul></ul><ul><ul><ul><li>As a result everyone got better grades </li></ul></ul></ul>
  9. 9. New economy <ul><ul><li>Small is the new big </li></ul></ul><ul><ul><ul><li>Businesses </li></ul></ul></ul><ul><ul><ul><li>Political/social movements </li></ul></ul></ul><ul><ul><ul><li>Get small; Think big </li></ul></ul></ul><ul><ul><li>Manage abundance, not scarcity </li></ul></ul><ul><ul><li>Join the open-source, gift economy </li></ul></ul><ul><ul><li>The mass market is dead — long live the mass of niches </li></ul></ul>
  10. 10. New business reality <ul><ul><li>No inventory </li></ul></ul><ul><ul><li>Middlemen are doomed </li></ul></ul><ul><ul><ul><li>Talk directly to customers and your suppliers </li></ul></ul></ul><ul><ul><li>Free is a business model </li></ul></ul><ul><ul><ul><li>Gather more traffic </li></ul></ul></ul><ul><ul><ul><li>New side-tracks for revenue – advertisements </li></ul></ul></ul><ul><ul><li>Decide what business you’re in </li></ul></ul>
  11. 11. New attitude <ul><ul><li>There is an inverse relationship between control and trust —David Weinberger </li></ul></ul><ul><ul><li>Trust the people </li></ul></ul><ul><ul><li>Listen </li></ul></ul>
  12. 12. New ethic <ul><ul><li>Make mistakes well </li></ul></ul><ul><ul><ul><li>Mistakes can be valuable; perfection is costly </li></ul></ul></ul><ul><ul><li>Life is a beta </li></ul></ul><ul><ul><ul><li>Continuous feedback and improvement </li></ul></ul></ul><ul><ul><li>Be honest & transparent </li></ul></ul><ul><ul><li>Don’t be evil </li></ul></ul><ul><ul><ul><li>Google revolution </li></ul></ul></ul>
  13. 13. New speed <ul><ul><li>Answers are instantaneous </li></ul></ul><ul><ul><ul><li>Fast is better than slow </li></ul></ul></ul><ul><ul><li>Life is live </li></ul></ul><ul><ul><li>Mobs form in a flash </li></ul></ul>
  14. 14. New imperatives <ul><ul><li>Beware of the cash cow </li></ul></ul><ul><ul><ul><li>Continuous change </li></ul></ul></ul><ul><ul><li>It is better to seek forgiveness than permission </li></ul></ul><ul><ul><li>Simplify, Simplify </li></ul></ul><ul><ul><li>Get out of the way —Craig Newmark </li></ul></ul>
  15. 15. ruled the earth If
  16. 16. Media <ul><ul><li>The Google Times — Distributed, collaborative, searchable </li></ul></ul><ul><ul><li>Googlewood — Small is the new big </li></ul></ul><ul><ul><li>GoogleCollins — Killing the book to save it </li></ul></ul>
  17. 17. Advertising <ul><ul><li>Eliminate advertising </li></ul></ul><ul><ul><li>Word of mouth </li></ul></ul><ul><ul><li>Advertising will stay </li></ul></ul><ul><ul><ul><li>Reaching out to customers </li></ul></ul></ul>
  18. 18. Retail <ul><ul><li>Google Eats </li></ul></ul><ul><ul><ul><li>Data and openness </li></ul></ul></ul><ul><ul><li>Google Shops </li></ul></ul><ul><ul><ul><li>A company built on people </li></ul></ul></ul><ul><ul><ul><li>Help organize your customers </li></ul></ul></ul>
  19. 19. Utilities <ul><ul><li>Google Power & Light </li></ul></ul><ul><ul><ul><li>Google.org - RE<C (Renewable Energy is less than Coal) </li></ul></ul></ul><ul><ul><ul><li>Patented the idea of wave powered water cooled server farm </li></ul></ul></ul><ul><ul><li>GT&T </li></ul></ul><ul><ul><ul><li>Control in customers’ hands - imagine a cable company as a platform for what we want to do. </li></ul></ul></ul>
  20. 20. Manufacturing <ul><ul><li>The Googlemobile </li></ul></ul><ul><ul><ul><li>Open source cars </li></ul></ul></ul><ul><ul><ul><li>From secrecy to sharing </li></ul></ul></ul><ul><ul><ul><li>Get rid of the dealer </li></ul></ul></ul><ul><ul><li>Google Cola </li></ul></ul>
  21. 21. Service <ul><ul><li>Google Air — A social marketplace of customers: Can an airline become a publisher for its wise crowd? </li></ul></ul><ul><ul><li>Google Real Estate — Information is power Eliminating the middlemen—or making them add real value </li></ul></ul>
  22. 22. Money <ul><ul><li>Google Capital </li></ul></ul><ul><ul><ul><li>Venture capital </li></ul></ul></ul><ul><ul><li>The First Bank of Google </li></ul></ul><ul><ul><ul><li>No middlemen </li></ul></ul></ul><ul><ul><ul><li>New online currency - Googlebucks </li></ul></ul></ul>
  23. 23. Public welfare <ul><ul><li>St. Google’s Hospital </li></ul></ul><ul><ul><ul><li>The benefits of publicness </li></ul></ul></ul><ul><ul><ul><li>Patient’s community </li></ul></ul></ul><ul><ul><li>Google Mutual Insurance </li></ul></ul><ul><ul><ul><li>The business of cooperation </li></ul></ul></ul>
  24. 24. Public institutions <ul><ul><li>Google U </li></ul></ul><ul><ul><ul><li>Opening education </li></ul></ul></ul><ul><ul><ul><li>Teaching, testing, research and socializing </li></ul></ul></ul><ul><ul><ul><li>Separate youth from learning </li></ul></ul></ul><ul><ul><li>The United States of Google </li></ul></ul><ul><ul><ul><li>Geeks rule – solution oriented </li></ul></ul></ul><ul><ul><ul><li>Facebook was used against FARC in Columbia and for Obama’s presidential campaign </li></ul></ul></ul>
  25. 25. Exceptions <ul><ul><li>PR and lawyers — Hopeless </li></ul></ul><ul><ul><li>God and Apple — Beyond Google? Is Apple the great exception or is it Googley? </li></ul></ul>
  26. 26. Generation
  27. 27. <ul><ul><li>Friendship — We stay linked forever </li></ul></ul><ul><ul><li>Publicness — Is privacy over? </li></ul></ul><ul><ul><li>Thought — Does the internet make us smarter? </li></ul></ul><ul><ul><li>Politics and government — Is this the transparent administration? </li></ul></ul><ul><ul><li>Talent — This is the creation generation </li></ul></ul>
  28. 28. Thank you

×