Ad C Google Presentation2 (Pp)


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Ad C Google Presentation2 (Pp)

  1. 1. <ul><li>Bringing people and ideas together </li></ul>
  2. 2. About us <ul><li>Communications company serving the advertising / marketing community </li></ul><ul><li>More than 5 years old – plus decades of experience </li></ul><ul><li>Event Specialists </li></ul><ul><li>Custom Media Experts </li></ul>
  3. 3. Adcam Events <ul><li>Award Shows </li></ul><ul><li>Conferences </li></ul><ul><li>Press Events / Product Launches </li></ul><ul><li>Major Black Tie Dinners </li></ul>
  4. 4. Adcam Custom Media <ul><li>Custom Magazines </li></ul><ul><li>Supplements in Report on Business, Financial Post Business Magazines </li></ul><ul><li>Online Components </li></ul>
  5. 5. Clients: past & present
  6. 6. Complementary Custom Media Strategy
  7. 7. <ul><li>Organize the world's information and make it universally accessible and useful </li></ul><ul><li>Make money through relevant, targeted advertising - without being evil </li></ul>Google Goals
  8. 8. Adcam can help Google: <ul><li>Create a deeper connection with Canada’s advertising and marketing community </li></ul><ul><li>Convert that connection into actionable, revenue-generating execution </li></ul>
  9. 10. Events <ul><li>Brings the brand alive </li></ul><ul><li>Touch and feel the product </li></ul><ul><li>Enhances brand credibility </li></ul><ul><li>Opportunity to distribute mkt materials </li></ul><ul><li>Gives a human face to the corporation </li></ul>
  10. 11. North America’s Only Brief-Based Advertising Awards Competition
  11. 12. North America’s Only Brief-Based Advertising Awards Competition Conference Sponsor Brand Sponsor <ul><li>Face-to-face contact with Canada’s decision-makers </li></ul><ul><li>Canada’s top creative minds work on advertising for the brand </li></ul><ul><li>Further your reputation as the online advertising experts </li></ul><ul><li>Your prime market is selling Google products to each other </li></ul><ul><li>Speak on topics relevant to both Google and the ad community </li></ul><ul><li>Get creative material to use in present or future campaigns </li></ul>
  12. 14. NAA: Exhibit Ideas <ul><li>Project Google Earth onto a large screen with advertising-relevant information </li></ul><ul><li>Interactive eye-tracking experiment projected onto large screen </li></ul><ul><li>Showcase great advertising creative that has generated bottom-line results </li></ul>
  13. 15. NAA: Conference Topics <ul><li>“ How People Use the Web” </li></ul><ul><li>“ Integrating Google into Your Marketing” </li></ul><ul><li>“ Maximizing Web ROI for a Multi-National Brand Campaign” </li></ul><ul><li>“ Great Creative Leads to Bottom-Line Results - Even Online” </li></ul>
  14. 16. Lunch & Learns <ul><li>Monthly lunch seminars / roundtables </li></ul><ul><li>Attended by senior level managers and C-suite </li></ul><ul><li>Topics defined each quarter </li></ul>
  15. 17. Lunch & Learns <ul><li>So much change in the past 5 years - and continual future change - means industry has some catching up to do </li></ul><ul><li>Senior decision-makers really want to learn more, but don’t want to be perceived as lagging </li></ul>
  16. 18. Lunch & Learns <ul><li>People will have a genuine affinity for Google - helping them stay current and focused on business results </li></ul><ul><li>A great opportunity to get close to the people who make decisions on major marketing investments </li></ul>
  17. 19. Advisory Board <ul><li>Quarterly sessions </li></ul><ul><li>Attended by advertising agency presidents and creative directors, top marketers </li></ul><ul><li>Get into their heads, evaluate ideas, develop personal relationships </li></ul>
  18. 20. Custom Publishing <ul><li>Follow up the Lunch & Learns with professional quality take-aways and a monthly newsletter </li></ul><ul><li>Keep people up to date with latest web marketing knowledge and, of course, promoting Google products </li></ul>
  19. 21. Why Custom Media <ul><li>Tone is journalistic / objective </li></ul><ul><li>In-depth coverage on a topic or product </li></ul><ul><li>Overwhelmed with messages - but starved for clear, relevant information </li></ul><ul><li>Bottom-line: credibility </li></ul>
  20. 22. Bottom Line <ul><li>Gives you time to talk with the customer </li></ul><ul><li>Let’s you talk like an expert </li></ul><ul><li>Encourages a long-term relationship </li></ul>
  21. 23. Why Adcam? <ul><li>Bring people and ideas together </li></ul><ul><li>Strong relationships with industry: agency presidents, creative directors, media buyers, marketers </li></ul><ul><li>Focus: it’s what we do - every day </li></ul>
  22. 24. SUMMARY Use Adcam’s advertising and marketing industry-focused products to create strong connections – which can be turned into revenue generating action