Branding In The Age Of Twitter

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20 slides, one goal: Explaining how the world of branding is changing 140 characters at a time.

Twitter will reach mass adoption in 2009. What are you doing right now to ramp up your brand messaging?

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Branding In The Age Of Twitter

  1. 1. Conversational Marketing Branding in the Age of Twitter Twitter: JohninOrlando Created: 3.18.09
  2. 2. Are you on Twitter? Why? (or Why Not?)
  3. 3. Did you know? 6 million users 55 million visitors/month Source: Compete.com survey via Wikipedia.org, 3/16/2009
  4. 4. The Big Three: Source: Compete.com as of 3/16/2009
  5. 5. Facebook vs. Twitter Facebook is a social network that happens to host conversations Twitter hosts conversations that happen to form a social network
  6. 6. A new Twitter App is launched… Nearly every minute!
  7. 7. The Question that changed everything... What are you doing right now?
  8. 8. Why is that? You get to tell a story… 140 characters at a time
  9. 9. Simple enough, right? …WRONG
  10. 10. It’s sort of like skiing… …easy to start, but really hard to master
  11. 11. What does this have to do with marketing? Conversations are now hyper- social, transparent, and real
  12. 12. In other words… The days of blasting a brand message out via 30 second tv spots are over
  13. 13. It’s about something more: Real people having a real conversation (Hint: Some of those 55 million people are talking about you)
  14. 14. As marketers, we have a choice: Join in, or not (Either way the conversation is happening...right now!)
  15. 15. Ok, how do I join in? Simple, start out by first learning to listen
  16. 16. Great news: There are a million and one apps to help you
  17. 17. Then what? Like any conversation, after listening, speak up! (If you don’t guide the conversation about your brand, someone else will)
  18. 18. Something crazy just might happen... You might just learn something new about your customers
  19. 19. Imagine... All the possibilities!
  20. 20. Good luck! You’re going to do just fine

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