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Borders Group C Andrew Roth Cyndi Hilsabeck Jeff Primos
Overview of Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
History of Borders Group Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product is King ,[object Object],[object Object],[object Object]
Price is a Problem ,[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object]
SERVICE ,[object Object]
MARKETING PROBLEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tactics Borders core issue is sales Tactics chosen on ability to generate sales with existing customer and create new customers Tactics will use Facebook, apps, blogs, Twitter, and YouTube
Tactic One ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactic one cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactic Two ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactic Two cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactic Three ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactic Three cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactic Reccomendation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object]

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Borders

  • 1. Borders Group C Andrew Roth Cyndi Hilsabeck Jeff Primos
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  • 11. Social Media Tactics Borders core issue is sales Tactics chosen on ability to generate sales with existing customer and create new customers Tactics will use Facebook, apps, blogs, Twitter, and YouTube
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