Getting your customer to say YES to your engagement will help you on your journey to truly connect with your audience. Call us: +31 40 28 700 29 Email: netherlands@engagementfactory.com Web: https://www.engagementfactory.com/

1. Engagement Factory
3 Fundamentals for
Engagement Marketing

2. 1. Introduction
2. 3 Fundamentals of Engagement
Management
• Pillar 1- Data & Understanding
• Pillar 2- Process & Refinement
• Pillar 3- Technology & Optimization
3. The Full Picture
Agenda slide.

3. • Marketing automation, personalization and social media
marketing sometimes isn’t enough to turn clicks into
customers.
• As companies, we have forgotten the fundamentals of
engagement.
• Let’s look at how we get customers to say YES to your
engagement.
Introduction

4. 3 fundamentals of Engagement Management

5. Data & Understanding
Gaining insight is created by generating data, the
more data you gather, the more connections you
make.
Process & Refinement
Get all business processes aligned to reinforce your
understanding of your audience.
Technology & Optimization
Constantly monitor, measure and optimize processes,
using technology as an enabler to create efficiency
Data & Understanding
Technology &
Optimization
Process &
Refinement

6. Engagement Pillar 1
Data & Understanding

7. • Understand and gain insight. Once true insight is gained,
link customer experience to customer behavioural
changes:
1. Examine a customer behavior you want to encourage or
change.
2. Examine how the experience your company offers affects
the behavior.
3. Prove through demonstrable data and case studies.
• Modify or influence the customer behaviour through
understanding their digital body language
• Understanding is the beginning of the engagement journey.
Data & Understanding

8. Engagement Pillar 2
Process & Refinement

9. • Reflect how you conduct business.
• Realign processes that do not
support your business outcomes.
• Replace processes that do not
support the behaviour you want.
• Begin processes that will support
your desired outcome
• Keep the conversation going.
• Remember it’s a marathon, not a
sprint
Process &
Refinement

10. Engagement Pillar 3
Technology & Optimization

11. • Processes will slowly become less effective over time.
• Find the right tools for the right job.
• Technology acts an enabler to support each step of
engagement.
• Constantly monitor, measure and optimize your
understanding and processes
• Select metrics based on qualitative and measurable
results.
• Measure up against how this aligns to your desired
business outcomes.
• Constantly optimize.
Technology &
Optimization

12. The Full Picture

13. • These 3 pillars of engagement management should help
you on your journey to truly connect with your audience.
• To fully understand the best way to engage takes time,
attention and a commitment to failing forward.
• Question your understanding, be mindful of your
processes, and always strive for the best result.
The Full Picture
Email: netherlands@engagementfactory.com
Web: https://www.engagementfactory.com/

14. www.engagementfactory.com