The document outlines the target demographic for a new hip-hop/rap song and music video as a young African or Caribbean male between the ages of 15 and 27 who lives in an urban area. The target male wears typical hip-hop styles like snapbacks, skinny jeans, and sneakers. The song's message will be about chasing one's dreams and not giving up, which is relevant to people of that age who are defining their futures.

1. All though Hip-Hop/Rap has adapted to appeal a wider
audience now I feel the focal point is still young African-
Americans . Therefore out target male will be of African/
Caribbean origin.
The target male will live in an
urban area. The messages of
the song and of the genre
often relate to urban living.
Also in the video we aim to
incorporate travelling through
a built up urban district.
The style of the target male is a
pivotal aspect. Snapbacks,
trainers, skinny jeans, t-shirts.
The age of our target male is going to
be between 15 and 27.
The song portrays a message of chasing your dream
and not giving up. This is an essential message for
people of these ages as they are all at various
points in their lives in which they have to focus on
their futures.
This age range is also the ones they are
most influenced by and enjoy Hip-
Hop/Rap.
The target will be focused on a goal in life. This
could be anything from going to university or
being a professional athlete.
Ignores the everyday distractions of urban life.
Not easily lead in to bad choices resulting in
crime.