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Social media & local political campaigning

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Jonathan Lea
Jonathan Lea

An overview of why and how political organisations can use social media to engage with their communities and campaign effectively.

Social Media
1 of 7
Social Media For Local Political Campaigning by @jonathanlea www.pivotaltribes.com www.jonathanlea.net
• Be part of the conversation • Market/community intelligence • Influence • Relationships • Richer communication • Branding • Search
General Rules • Nuanced approach across platforms • Down to earth and authentic • Not one-way information street • Create, curate and aggregate great content
Facebook • Conversation constructor, prompt and crowdsource local views • Selective posts, customise official press releases • Photo tagging • Virtual living room • Own opinions
Twitter • Own accounts, original individuals • Listen and learn • Conversational and broadcast tweets • Links to blogs/articles, images and video • Promote others • Debate and discuss • Build relevant followers • Combine with events • Buffer and Hootsuite
Storify • Pull together media, add context and create great blog content • Highlight voters’ reactions and politicians’ posts • Include genuine community voices, more likely to be viewed and shared
Blogging • Opinion and influence • Wordpress and Tumblr • Social media and search • Quality • Google Analytics • Memes and Gifs

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Social media & local political campaigning

  • 1. Social Media For Local Political Campaigning by @jonathanlea www.pivotaltribes.com www.jonathanlea.net
  • 2. • Be part of the conversation • Market/community intelligence • Influence • Relationships • Richer communication • Branding • Search
  • 3. General Rules • Nuanced approach across platforms • Down to earth and authentic • Not one-way information street • Create, curate and aggregate great content
  • 4. Facebook • Conversation constructor, prompt and crowdsource local views • Selective posts, customise official press releases • Photo tagging • Virtual living room • Own opinions
  • 5. Twitter • Own accounts, original individuals • Listen and learn • Conversational and broadcast tweets • Links to blogs/articles, images and video • Promote others • Debate and discuss • Build relevant followers • Combine with events • Buffer and Hootsuite
  • 6. Storify • Pull together media, add context and create great blog content • Highlight voters’ reactions and politicians’ posts • Include genuine community voices, more likely to be viewed and shared
  • 7. Blogging • Opinion and influence • Wordpress and Tumblr • Social media and search • Quality • Google Analytics • Memes and Gifs