Media 2.Open Navigating Online Transparency John C. Havens VP, Business Development - BlogTalkRadio Live audio streaming: ...
Introduction <ul><li>Shel Holtz and John C. Havens are writing a book, tentatively titled, “Media 2.Open”  Visit/respond a...
Why I’m interested <ul><li>New Media community is changing.  It’s not the tiny world it once was.  </li></ul><ul><li>“Supp...
Don’t have a public Email Google Group
The Comments
Snarkicons/Link Bait
Snarkicons
“ Community” and Censorship
Our Book/Focus <ul><li>Create a working definition of Transparency:  Using Case Studies; document the history of Transpare...
Full Disclosure versus Transparency <ul><li>Dating analogy:  </li></ul><ul><li>(Transparent) “I’ve been looking forward to...
Transparency Done Wrong John Mackey/Whole Foods
Dangers of Transparency
Cult of the Amateur <ul><li>“ Bloggers don’t get sued.” </li></ul><ul><li>Are bloggers journalists?   </li></ul>
Transparency Done Right   jetBlue
jetBlue (Continued)
jetBlue’s Bill of Rights
jetBlue’s Follow Up
Transparency Done Right   Thomas The Tank Engine
Wayne Silby’s Calvert Fund/ROI <ul><li>“ The strong results we achieved this year clearly indicate that shareholders want ...
You Tell Me   <ul><li>www.transparencybook.com </li></ul><ul><li>“ Two Minute Transparency” Videos </li></ul><ul><li>Trans...
Media 2.Open <ul><li>John C. Havens </li></ul><ul><li>VP, Business Development </li></ul><ul><li>www.blogtalkradio.com </l...
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Media 2.0pen: The Nature of Online Transparency

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John C. Havens, VP of Business Development for BlogTalkRadio, presents information on how to help keep your business Transparent with your online media and for your brand. Information is based on/will be incorporated into John's upcoming book on Transparency co-authored with Shel Holtz, whose working title is also, Media 2.Open.

Published in: Business, Economy & Finance
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  • Thank you for this. The only thing I would suggest is show an evolution of transparency vis a vis online communities since the earliest ones in the 1970s-80's. Things have changed substantially since the wild days of NNTP Newsgroups. As blogs are often a one-to-many mechanism and less a many-to-many, distinguish clearly the owner/blogger responsibilities to transparency versus the community responsibilities. Still, an excellent and clear preso.
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Media 2.0pen: The Nature of Online Transparency

  1. 1. Media 2.Open Navigating Online Transparency John C. Havens VP, Business Development - BlogTalkRadio Live audio streaming: www.blogtalkradio.com/transparency
  2. 2. Introduction <ul><li>Shel Holtz and John C. Havens are writing a book, tentatively titled, “Media 2.Open” Visit/respond at: www.transparencybook.com </li></ul>
  3. 3. Why I’m interested <ul><li>New Media community is changing. It’s not the tiny world it once was. </li></ul><ul><li>“Supporting the new media community” demands actions over words, and communication versus critique. </li></ul><ul><li>PodCamp NYC experience. </li></ul>
  4. 4. Don’t have a public Email Google Group
  5. 5. The Comments
  6. 6. Snarkicons/Link Bait
  7. 7. Snarkicons
  8. 8. “ Community” and Censorship
  9. 9. Our Book/Focus <ul><li>Create a working definition of Transparency: Using Case Studies; document the history of Transparency; Transparency done right and wrong. </li></ul><ul><li>Organizational Preparedness: Checklist of characteristics of a transparent organization; how to get your corporate culture ready for these changes. </li></ul><ul><li>Where Transparency Lives: Talk about sales processes, manufacturing processes, finances, crisis management, and internal transparency. </li></ul><ul><li>Channels of Transparency: Traditional PR and Media Relations; leadership blogs, issues blogs, employee involvement, podcasting/vlogging; social networks; face to face. </li></ul><ul><li>Legal and Other Objections: Addressing loss of control, IT/Security </li></ul><ul><li>Next Steps: Creating a Transparency Plan; the future of Transparency </li></ul>
  10. 10. Full Disclosure versus Transparency <ul><li>Dating analogy: </li></ul><ul><li>(Transparent) “I’ve been looking forward to our date.” </li></ul><ul><li>(Full Disclosure) “I’m hoping to have babies with you.” </li></ul><ul><li>Ben & Jerry’s versus a pharmaceutical firm. </li></ul><ul><li>Finding the Balance is Key. </li></ul>
  11. 11. Transparency Done Wrong John Mackey/Whole Foods
  12. 12. Dangers of Transparency
  13. 13. Cult of the Amateur <ul><li>“ Bloggers don’t get sued.” </li></ul><ul><li>Are bloggers journalists? </li></ul>
  14. 14. Transparency Done Right jetBlue
  15. 15. jetBlue (Continued)
  16. 16. jetBlue’s Bill of Rights
  17. 17. jetBlue’s Follow Up
  18. 18. Transparency Done Right Thomas The Tank Engine
  19. 19. Wayne Silby’s Calvert Fund/ROI <ul><li>“ The strong results we achieved this year clearly indicate that shareholders want companies to adopt more responsible business practices n the aftermath of recent corporate scandals. Shareholders see a clear connection between stronger governance and improved corporate responsibility, on the one hand, and better financial performance and enhanced shareholder value on the other.” </li></ul><ul><li>-Barbara J. Krumsiek, President/CEO of Calvert in response to shareholder resolutions filed in 2003 (Enron, etc.) </li></ul><ul><li>Source: What Matters Most--Hollender/Fenichell, Basic Books, 2004 </li></ul>
  20. 20. You Tell Me <ul><li>www.transparencybook.com </li></ul><ul><li>“ Two Minute Transparency” Videos </li></ul><ul><li>Transparency Survey </li></ul><ul><li>Email John with your stories/thoughts: </li></ul><ul><li>[email_address] </li></ul>
  21. 21. Media 2.Open <ul><li>John C. Havens </li></ul><ul><li>VP, Business Development </li></ul><ul><li>www.blogtalkradio.com </li></ul><ul><li>blogtalkradio.com/transparency </li></ul><ul><li>[email_address] </li></ul><ul><li>917-597-3323 </li></ul>

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