Sorry that the videos aren't "in" this one, but the links are where they should be. Also, another apology for the non-catchy title slide... I'm usually ok at these, but wasn't feeling anything for this one. Can't upgrade to pro, since I'm still in school and money's tight.

1. Week 11:
Social Media
Understanding Social Media and
CyberLaw

2. Ashley Donnell

3. Peter “Deuce”
Bradshaw

4. Recommended Reading
Social Media & Litigation:
Wendy K. Akbar, Evidence That Bytes: E-Discovery in the Age of
Hidden Data, Clouds, Facebook, Twitter, and the Digital Family, Journal
of Internet Law, July 2011.
Kali N. Bracey & Kelly D. Gardner, Two-Faced? Ethical Implications of
the Use of Facebook as a Discovery Tool in Litigation, 28 The
Computer & Internet Lawyer, December 2011.
Jason H. Casell, To Tweet or Not to Tweet: Juror Use of Electronic
Communications and Social Net working Tools, Journal of Internet
Law, November 2011.
Michelle Sherman, The Anatomy of a Trial with Social Media and the
Internet, Journal of Internet Law, May 2011.
Joshua N. Azriel, Using Social Media as a Weapon to Harm Victims:
Recent Court Cases Show a Need to Amend Section 230 of the
Communications Decency Act, Journal of Internet Law, July 2011.
Evan Brown, Internet Law in the Courts, Journal of Internet Law,
January 2012.
Facebook Settles FTC Charges Regarding Its Privacy Practices, 29 The
Computer & Internet Lawyer, February 2012.

5. Recommended Reading
Social Media & Privacy:
Mary Madden, Privacy Management on Social Media Sites, Pew Research
Center, February 2012.
Social Media Advertising:
Marc S. Roth & Kawana T. King, New Media, But Old Rules Still Apply: What
Companies Engaging in Social Media Advertising Should Know, Computer
Technology Law Report, 13 CTLR 104, February 2012.

6. Recommended Reading
Social Media, The Practice of Law &
Professional Responsibility:
Dan Pinnington, Essential Dos and Don’ts for Twitter Users,
Law Practice, March/April 2011.
Guideposts For Lawyers Personal Use of Social Media, Law
Practice March/April 2011.
John Hellerman & Rudy Bur well, When to Engage (Or Not) in
the Social Media Conversation, Law Practice, January/
February 2012.
Jordan Furlong, Lawyers and Social Media: Can Legal Advice
be Crowdsourced?, Law Practice January/February 2012.
Simon Chester & Daniel Del Gobbo, How to Create a Law Firm
Social Media Policy, Law Practice, January/February 2012.
Simon Chester, Daniel Del Gobbo, Michele R.J. Allnote, Allison
C. Shields, Daniel Schwartz & Ernest Svenson, Social Media
Net working for Lawyers: A Practical Gide to Facebook,
LinkedIn, Twitter and Blogging, Law Practice, January/
February 2012.

7. Recommended Reading
Social Media Issues:
Richard Raysman, A Practical Look at Social Media Policies,
29 The Computer & Internet Lawyer, March 2012.
Jarred D. Correia, When is Too Much Information Really TMI?
Law Practice, January/February 2012.
Brian J. Winterfeldt, Building Your Brand Through Social
Media, 29 The Computer & Internet Lawyer, February,2012.
Maggie D. Mooney-Portale & Kevin S. Hennessy, The
Government in Your Facebook: An Examination of Social
Net working Sites and Florida’s Public Records Law, The Florida
Bar Journal, May 2011.

8. I want to
start with a brief
introduction to
Twitter...

9. Twitter began as a
“Micro-blogging” site
in 2006

10. It limits users
to 140 Characters
to express
themselves

11. Users created a
language to speak to
each other... Here are
three Examples.

12. #Hashtag
Noun or Phrase
designating the topic
of the Conversation

13. @
At-Reply
A public reply
directly to one
or more users

14. Retweet
RT
Amplification
Another Person’s
Tweet, Similar to
Direct Quatation

15. Ok... Now that we’ve
got that done...

16. Use: #CLSeminar
or Tweet to Me:
@BradshawLaw
to discuss this topic

17. What types of
Issues Arise in a
Discussion of Social
Media and
CyberLaw?

18. Information Branding and
Advertising Free Speech Rights
Overload
Intellectual Privacy
Property
SOCIAL
Social Media
MEDIA Regulation
v.
Innovation
Policies
New Media Juries
v. Professional
Old Media Responsibility

19. Social Media
and the Courts

20. Under the Federal
Rules of Evidence, evidence in
Evidence a trial must be “Reliable and
Relevant”

21. Judges have to be
careful in what they post on
The Courts Social Media and who they’re
interacting with

22. Social Media is
particularly
important in the
context of Jurors

23. In Florida, Juror
Panels are typically
6 or 12 members

24. These jurors
must be
“fair and impartial”

25. Social Media can
unfairly taint a jurors’
ability to be
“fair and impartial”

26. From the moment a
potential juror gets a
summons, there are a variety
of issues that can arise

27. Sequestration
Non-Disclosure
Requests for Help

29. Does Social
Media threaten
jury trials?

30. Social Media
& Professional
Responsibility

31. Social Media and
Professional
Responsibility

32. It’s easy to be
over whelmed by the
variety of issues that
can (and do) arise

33. Issues arise not
only for lawyers, but
also for the
typical user

34. Copyright

35. Copyright begins at
the moment an idea
is fixed in a
tangible medium

36. That doesn’t change
even when the medium
isn’t quite tangible --
rather when it’s digital

37. Owners have
EXCLUSIVE rights
to distribute,
display and perform
their works
While the rights
remain the same...

38. Owners have
EXCLUSIVE rights
to distribute,
display and perform
their works
While the rights
remain the same...

39. The
EXPECTATIONS
of Internet Users
have changed

44. Showcase Interact
Drive Traffic Goods with Buyers

45. So... this frames a
few issues that we
brought up earlier...

46. Regulation
v.
Innovation

47. People
v.
Processes

48. Branding
&
Intellectual
Property

49. We’ve talked about
users generally, but
what about companies?

50. Social Media
Policies

51. What we’re
really talking
about here is
BUSINESS...

52. ...and how employee
(or even employer)
behavior on
the web affects
BUSINESS

53. There is no
one-size fits all
SoMe Policy

54. Next Wave with Gary
Video Vaynerchuk: You Fib, You Fail
http:/
- May 04, 2011 -
/www.youtube.com/watch?v=4-SbnKLYYyQ

55. SoMe Policies
have a variety
of goals

56. }
Embrace Human Values
Create Brand Value
Engage Users
Respect Dissent
Mindful of Company &
Consumer Culture

57. }
Protect the Brand
Clear Penalties for
Misconduct
Clear Objectives
Control the Conversation
Make Money

58. Pro te c t t h
e Br a n d
C le a r Pe n
a lt ie s f o r
C le a r Obje
}
c t i ve s
C o n t ro l t h
eC o n ve rs at io
n
M a k e Mo
ne y
Balancing Act
Em b rac e H u
man
C re a te Br a n d V
a lue
Eng age Us e r
s
Re s p e c t D is
se n t
Mi ndf ul o f
Co mp any

59. While THE BUSINESS
is always the most
important aspect, we
have to remember
that “people do
business with people
that they like”

60. Gary Vaynerchuk
Teaches Basic Social Media
Video Principles to CNN
http:/
- May 16, 2009 -
/www.youtube.com/watch?v=YNM9kA1bSHk

61. Behind the
Brand--Gary Vaynerchuk:
Video Why the people in the middle are
in trouble
- June 10, 2011 -
http://www.youtube.com/watch?
v=i1pLRSKETaU&feature=related

62. Behind the Brand--
Gary Vaynerchuk: Why media
Video mix matters
- June 10, 2011 -
http:/
/www.youtube.com/watch?
v=OxmkQiG82z8&feature=related

63. So, it seems that
Social Media hasn’t
raised NEW issues, but
rather it’s become a
connecting point for
all of these issues

64. Information Branding and
Advertising Free Speech Rights
Overload
Intellectual Privacy
Property
SOCIAL
Social Media
MEDIA Regulation
v.
Innovation
Policies
New Media Juries
v. Professional
Old Media Responsibility

65. Photo Citations
Keynote Theme: Slide 26
http://www.keynotezone.com/themes/comics/ Juror Summons - Lee Bennett
index.html http://www.flickr.com/photos/leebennett/
2740356506/sizes/o/in/photostream/
People Vector Images
Sidath; adstudio.biz Slide 27
People Vector Image: http://vector4free.com/search/? Sequestered: Kat Braybrooke the_sand_is_neon
q=people http://www.flickr.com/photos/neon_lobster/
3807560454/
Slide 20
Crime Scene: Brandon Anderson, Null Value, Slide 27
http://www.flickr.com/photos/nullvalue/ Confidential: MichaelMKenny
4188517246/ http://www.flickr.com/photos/michaelmkenny/
5399118081/sizes/o/in/photostream/
Slide 21
Court House: Gabriel White Slide 27
http://www.flickr.com/photos/zoomzoom/ Helping Hand: GrowWear
302475143/ http://www.flickr.com/photos/growwear/
4695020138/sizes/l/in/photostream/
Slide 23
Jury Panel - cali.org Slide 39
http://www.flickr.com/photos/caliorg/6882839119/ Pinterest Logo:
sizes/o/in/photostream/ http://pinterest.com/about/goodies/

66. Photo Citations
Slide 41
Article Pinterest Infringement:
http://greekgeek.hubpages.com/hub/Is-Pinterest-a-
Haven-for-Copyright-Violations
Slide 42
Also...
Drive Traffic - PMC 1stPix
http://www.flickr.com/photos/
1stpix_diecast_dioramas/4082406463/sizes/l/in/
photostream/
All photos for this project
Slide 42 were found on Flickr.com.
Converse - Aaron "tango" Tang hahatango http:/
www.flickr.com/photos/hahatango/458978912/
/ I do not have, nor do I claim to
sizes/o/in/photostream/ have any rights to use these
Slide 42 photos beyond those given by
Interact Users - Kate Tomlinson http://
www.flickr.com/photos/katetomlinson/2893195329/
their respective licenses.
sizes/o/in/photostream/