1. High quality content published on a
regular basis is the only way to keep
your brand at the top of Google.
We’re here to help you create it.
Welcome to Write My Site. We’ve
been around since 2006, when
Facebook was still an invitation-only
student hang-out; blogging was mostly
ignored by businesses; and web copy
meant a handful of static pages.
Our writers and editors are passionate
about creating optimised, sharable
content for your brand that’s ‘fit for
purpose’ in the modern age of multi-
platform digital marketing and social
networking.
It’s all about
content
The blogging explosion: 1997-2012
The term ‘weblogs’ is coined by the American
writer Jorn Barger.
The first blogging platform, Open Diary, is created,
swiftly followed by Blogger and LiveJournal.
Students Larry Page and Sergey Brin invent a new
search engine called Google.
Mark Zuckerberg writes code for thefacebook.
com, which aims to provide a new way for Harvard
University students to connect with each other online.
Microsoft launches Channel 9, the first corporate blog
from a major public company.
Micro-blogging enters the public consciousness
when Jack Dorsey, one of Twitter’s co-founders, sends
the first ‘tweet’ on March 21st. On September 26th,
Facebook rolls out access to everyone over 13. These
developments open up new opportunities for brands
to tie their blog content into a wider social media
strategy.
A major study reveals that company websites with
blogs get 55% more traffic than those without. Websites
with blogs also generate 97% more inbound links and
434% more indexed pages than those without.1
Research from IBM reveals that 80% of corporate blogs
are abandoned within the first five posts when they are
written by the in-house team.2
60% of FTSE 500 companies have a social media
presence, including corporate blogs and pages on
Twitter and Facebook.3
Google releases the infamous
‘Panda’ update to its algorithm, designed to reward
blogs and websites that publish fresh and original
content.
The number of blogs online has exceeded 100 million,
having become an integral part of SEO and social
media marketing.
1
Study by Hubspot
2
‘Inspired by the Audience – A Topic Suggestion System for Blog Writers and
Readers’ (http://www.research.ibm.com/social/papers/407n-geyer.pdf)
3
‘UN Social Media and CSR Report 2011’
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Optimised for
search
Aligned with
your brand
Optimised for
social
Delivered to
deadline
good
quality
content
QU
ALITY
G
U A R A
N
TEE

2. content
writing
Web Copywriting
To achieve the greatest potential from your website as a sales tool, you
need compelling content. It’s as simple as that. Working with your selected
keywords, we will assign a writer with experience in your industry to
produce optimised web pages, white papers, e-books, e-newsletters, case
studies, html meta data and any other content your website needs.
E-Commerce Content
The return-on-investment of good quality e-commerce content is clear
to see: it increases sales, reduces customer service costs, improves your
Google ranking, and gives your brand the opportunity to interact with
customers on Twitter and Facebook. Our e-commerce content specialists
will work with you to structure and implement the best content strategy for
your brand.
We have been using
Write My Site since
day one of launching our blog
and are very pleased with the
quality of the content and the
professionalism of the writers.
We agree a content plan and
then we just know it will be
refreshed regularly, keeping it
interesting for both the reader
and the crawlers!”
Seb Villien,
E-Commerce Manager,
Kaleidoscope
We can write content about any subject, in any style.
Here’s a snapshot of what we offer:
Blog Writing
Finding the time to keep a blog updated with unique, sharable content
can be a real burden for the in-house team. In fact, a recent study by IBM
revealed that 80% of corporate blogs are abandoned after fewer than
five posts. Hand your blog over to us and we’ll upload fresh, on-brand
content as often as you like.
SEO Article Writing
Google’s Panda and Penguin algorithm updates have turned the
concept of article marketing upside-down. Poor quality keyword-stuffed
articles loaded into syndication software have been banished from the
search results, and articles offering genuine value to readers have taken
their place. Our SEO articles are well-written, engaging pieces of content
that do your brand justice.
Blog
Web
SEO
E-Commerce
html
sales
unique quality
ranking
web pages
data
interact
specialist
Facebook
Twitter
Google
e-books
strategy
Articles
sharable
engaging
Keywords
Content
optimised
keywords
compelling
whitepapers
casestudies
on-brand
fresh

3. ?FAQ
Who are your writers?
Our team comprises
UK-based professional
copywriters, journalists and
bloggers. No interns, no
offshoring and no shortcuts
that compromise the high
standard of the content
we write for you. We even
have specialist writers for
industries requiring technical
knowledge, such as I.T. and
financial services.
How do you know what to
write?
We have a thorough briefing
process to help us learn all
about your organisation,
industry and competition.
We then produce an initial
draft of your content, and
consult with you in order to
fine-tune it.
What quality controls are in
place?
At least two pairs of eyes
will check every piece of
content before we send it to
you: the writer who created
it and one of our hawk-like
editors. If there’s anything
at all that you’re not happy
with we’ll revise it until it’s
perfect, as per our Quality
Guarantee.
Can you publish the content
for me?
Certainly! We can work with
Wordpress, Joomla, Drupal
or your own CMS. If you
need help linking into your
on-site content from social
media platforms we can do
that too.
Our Clients
This sample from our client list illustrates the range of industry sectors we can
write for:
Write My Site consistently provides us with engaging and topical
content based on our brief and we would have no hesitation in
recommending the team if you are looking to offload the 24/7
task of keeping your online content current and fresh.
Kristian Wright, Managing Director, Inbay