The document discusses the importance of change for adidas to lead the sporting goods industry. It states that change requires preparation, time, and effort like training for a marathon. It also notes that while change is difficult, even setbacks provide learning opportunities to get stronger. The final paragraphs discuss how the company's success depends on its ability to change and that each change allows for progress and helps the company achieve its personal best.

1. adidas
Change
Management
story
We want to lead the way in the sporting goods industry,
but to do this we must be constantly changing.
Change is like running a successful marathon. It starts long
before the race begins. Preparation is key. And it takes time
and effort.
We have to challenge ourselves to change. To be mentally
and physically agile. It won’t ever be easy but even the set-
backs are an opportunity to learn and become stronger.
So that when we take the first step in the race, we have the
confidence to stay the distance. And when we take the last
step, we know we have given it everything.
Our success depends on our ability to change. And every
time we change, we make progress.
Achieving our personal best.

2. Clarity Urgency Role-Modeling Reinforcements Personal Factors Tools Enablers
Change To Win

3. THE “PLAYING
FIELD” OF
SUCCESSFUL
CHANGE –
Change To
Win
We have ongoing
dialogue that
proactively
communicates with
clarity, consistency
and honesty for all
involved.
We uncover the
“root cause”
and focus our
efforts to unblock
barriers or create
new enablers of
change.
We visibly demonstrate the importance of
the change through:
• Referring to the change frequently
• Re-prioritizing where needed
• Emphasizing with conviction
Leaders and influencers are all
“walking the talk” – and mean
it. These “change agents”
create an environment
that enables the change
to become viral and bring
inspiration and energy to the
change effort.
We acknowledge
that change often
involves stops, starts,
and steps back. We
put “guardrails” in
place to keep us on
course.
Vision Objective
We respect every individuals’
personal change journey
and account for different
stages/preferences/
attitudes/ predispositions in
our change approach.
We create intuitive and
accessible tools to make it
easy for individuals to “live the
change.”This involves creating a
concrete steps for individuals..
Clarity
Urgency
Role-
Modeling
Reinforce-
ments
Personal
FactorsTools
Enablers

4. CLARITY
What’s changing?
Why? How? When?
For whom?
Why now?
What does it mean
for me/my team/my
organization?
What if we don’t?
When will we know
more?
We have ongoing
dialogue that
proactively
communicates with
clarity, consistency
and honesty for all
involved.