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1. CONTENT MARKETING

2. What is Content Marketing?
 Content is the heart of most successful digital
marketing campaigns. It's the catalyst to growing your
digital footprint, generating inbound leads, and building
the strong brand name recognition you desire.
 Customers engage based on your content.
 It is about creating content that consumers will engage
with and act upon.

3. Multiple Content Writing
 Copywriting
Example: Catalog
Disadvantage of copywriting
If we copy content from another site, the notification goes to the owner. If they
don’t respond or care, your site will be blocked.
If the content owner gives permission for copying their content, it will be
claimed.
 Rewriting
 Own writing

4. Types of Content Marketing
1.Blogging
Ex: Word press,
Blog, SEO
2.Video
Ex: You tube
3.Podcasting
EX: Spotify

5. 4.Infographics
Ex: Chart , Diagram
5.Email
Ex: Newsletters, Special offers

6. 6. Visual content
Ex: 3D digital
Product image
7. E-books
Ex: PDF

7. Content Marketing Overlap
Social
Media
Facebook Twitter
Content SEO
Brand
Awareness
Networking
Technical
Optimization
Public
Relations
Quality
Content
Links
Content
Marketing

8. Content Marketing Strategy
There are some tips for Content Marketing ,
1. Know your Audience
2. Create high-quality content
3. Conduct a competitor analysis
4. Choose a suitable content format
5. Target your audience using emails
6. Use native ads
7. Measure your content performance
8. Choose your medium( podcast, youtube)

9. 5 New Rules for Content Marketing
 Headings are everything
 Don’t use keyword stuffing
 Don’t just post, engage!
 Write what everyone is talking about
 Guest post on other relevant websites is the key

10. What is Plagiarism?
 When you copy three or more consecutive “Content”
words from another source it is called plagiarism.

11. How to avoid Plagiarism?
 Use online Plagiarism checker tools.
 There are many sites that offer online checker tools.
Ex: Dupli checker

12. Dupli checker – The Plagiarism Checker
 It scans the internet for the same sentences, phrases,
or paragraphs on your website and points you to
external URLs with the same content.

13. Check Grammatical error
 When it comes to writing quality content, Grammarly is the gold standard.
Grammarly is the tool you use to make sure your content is 100% error-free.
 Grammarly improves your spelling and grammar better than any other tool.

14. Which software is best for content writing?
Content Writing Tools Every Writer Should Try
• ProWritingAid.
• Grammarly.
• Yoast SEO.
• Reedsy.
• Hemingway Editor.(Grade 9 and below, your content is good)
• Readability Test by WebFX.

15. What is Posters?
 Posters are marketing tools that businesses and organizations
use to promote their brand to the consumer market.
 This means that posters are used to provide the target audience
with details about their products, services, or events.

16. Poster Design Tools
 Some tools for posters like Canva, Poster my wall, etc..,
 With these tools, we can create amazing posters for your event,
brand, church, school, restaurant, or business.

17. Conclusion
 Great Content doesn’t happen out of thin air.
 It takes a lot of work, research and most importantly exitment
and passion for what you do, which will pour out onto the page.

18. Thank you