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Photo	
  by	
  Mar+n	
  LaBar	
  h/ps://flic.kr/p/ovHV4t
Untangling	
  complexity	
  together	
  
Effective	
  collaboration	
  for	
  
multi-­disciplinary	
  teams
Johanna	
  Kollmann ~ @johannakoll
UX	
  Riga,	
  26	
  Feb	
  2015
Agile	
  is	
  becoming	
  standard	
  
!
“57%	
  of	
  	
  respondents	
  said	
  their	
  organization	
  
has	
  5+	
  agile	
  teams.	
  This	
  number	
  has	
  nearly	
  
doubled	
  in	
  the	
  last	
  two	
  years	
  (48%	
  in	
  2012,	
  
33%	
  in	
  2011).	
  ”
!
8th	
  Annual	
  State	
  of	
  Agile	
  Survey,	
  VersionOne,	
  2013
Photo	
  by	
  Nigel	
  Howe	
  h/p://www.flickr.com/photos/40939157@N03/5315358341/
Sprint
Scrum
User	
  story
Retrospective
Stand	
  up
Scrum	
  master
Sprint	
  Zero
Backlog
Kanban
The	
  Agile	
  Manifesto	
  (2001!)	
  
!
Individuals	
  and	
  interactions	
  over	
  processes	
  and	
  tools

Working	
  software	
  over	
  comprehensive	
  documentation

Customer	
  collaboration	
  over	
  contract	
  negotiation

Responding	
  to	
  change	
  over	
  following	
  a	
  plan	
  
Planning	
  
Data	
  gathering
Implement	
  
high	
  dev	
  
low	
  UI	
  
features
Design	
  for	
  sprint	
  2	
  
Gather	
  customer	
  input	
  for	
  
sprint	
  3
Test	
  sprint	
  1	
  code	
  
Design	
  for	
  sprint	
  3	
  
Gather	
  input	
  for	
  sprint	
  4
Test	
  sprint	
  2	
  code	
  
Design	
  for	
  sprint	
  4	
  
Gather	
  input	
  for	
  sprint	
  5
Implement	
  
designs
Implement	
  
designs
Developers Interaction	
  Designers
Sprint	
  0
Sprint	
  1
Sprint	
  2
Sprint	
  3
Customer	
  data
Customer	
  data
Code Design
Code Design
adapted	
  from	
  a	
  diagram	
  by	
  Lynn	
  Miller
Photo	
  by	
  Anne	
  Worner	
  h/ps://flic.kr/p/on6uCz
Challenges
While	
  basically	
  silent	
  about	
  UX	
  design,	
  
Agile	
  thinking	
  offers	
  a	
  fundamental	
  
paradigm	
  shift	
  about	
  how	
  to	
  interact	
  
and	
  communicate	
  with	
  your	
  project	
  
team	
  and	
  beyond.	
  	
  
!
~	
  Anders	
  Ramsay	
  @andersramsay
UX	
  is	
  everyone’s	
  business	
  
!
1)	
  Understand	
  each	
  others	
  worklows

2)	
  UX	
  techniques:	
  communication	
  tools	
  
!
3)	
  Deine	
  goals	
  and	
  care	
  about	
  data
Photo	
  by	
  Alex	
  h/ps://flic.kr/p/45qaP
UX	
  is	
  everyone’s	
  business
1)	
  Understand	
  each	
  others’	
  workMlows
Photo	
  by	
  Mar+n	
  LaBar	
  h/ps://flic.kr/p/hZgn9Q
h/p://www.flickr.com/photos/45581782@N00/8035308650/
Rituals:	
  standup
Information	
  radiators
h/p://www.flickr.com/photos/menlopics/3928252631/
Pairing	
  across	
  disciplines
Teach	
  &	
  learn	
  	
  
!
Be	
  present	
  at	
  stand-­‐ups,	
  demos,	
  retrospectives

Make	
  your	
  work	
  visible	
  
!
Responsibilities	
  over	
  roles	
  
!
Cross-­‐functional	
  pairing	
  
!
Where	
  can	
  your	
  skills	
  be	
  most	
  valuable?
Photo	
  by	
  Sean	
  Winters	
  h/ps://flic.kr/p/7bueZr
2)	
  UX	
  techniques:	
  communication	
  tools
Photo	
  by	
  Treesha	
  Duncan	
  h/ps://flic.kr/p/d2C29s
Mental	
  Model
System	
  Model
Conceptual	
  Model
Collaboration	
  problems	
  arise	
  
when	
  teams	
  lack	
  the	
  tools	
  to	
  
agree	
  meaning	
  and	
  structure.
Photo	
  by	
  Stephen	
  Begin	
  h/ps://flic.kr/p/6uFE62
Photo	
  by	
  Stephen	
  Begin	
  h/ps://flic.kr/p/6uFE62
Thinking	
  VS	
  Making?
Experience	
  Map	
  by	
  Chris	
  Risdon,	
  from	
  h/p://adap+vepath.com/ideas/the-­‐anatomy-­‐of-­‐an-­‐experience-­‐map
Use	
  UX	
  tools	
  to	
  agree	
  meaning	
  
!
Controlled	
  vocabularies,	
  content	
  guidelines

Taxonomies,	
  navigation	
  structures

Mental	
  model	
  charts,	
  personas	
  
!
User	
  journey	
  diagrams,	
  service	
  maps,	
  experience	
  maps	
  
!
Whatever	
  artefact	
  you	
  use:	
  share	
  it,	
  check	
  it
Photo	
  by	
  Sean	
  Winters	
  h/ps://flic.kr/p/7bueZr
Photo	
  by	
  Thangaraj	
  Kumaravel	
  h/ps://flic.kr/p/9skAQB
3)	
  DeMine	
  goals	
  and	
  care	
  about	
  data
Lean	
  Startup	
  is	
  about	
  	
  
learning	
  through	
  	
  
experiments	
  with	
  customers.
Build
Measure
Learn
Photo	
  by	
  Jorgen	
  Kesseler	
  h/p://www.flickr.com/photos/58544688@N03/5393485546
RESEARCH!	
  
DATA!
Instead	
  of	
  	
  
“how	
  do	
  we	
  know	
  if	
  it’s	
  done”,	
  	
  
ask	
  	
  
“how	
  do	
  we	
  know	
  if	
  it’s	
  good”.	
  	
  
!
~	
  Lane	
  Halley	
  @thinknow
Triangulate!
Usability	
  testing	
  (lab)
Web	
  Analytics
Unmoderated	
  
study
h/p://www.flickr.com/photos/hannahdonovan/5900445189/
Analysis	
  is	
  a	
  team	
  effort	
  
Research	
  is	
  a	
  team	
  sport	
  
!
Deine	
  hypothesis	
  and	
  assumptions	
  together

Pick	
  the	
  best	
  methods	
  for	
  getting	
  data

Make	
  qualitative	
  research	
  a	
  habit	
  
!
Combine	
  different	
  data	
  sources	
  to	
  gain	
  insight	
  
!
Analysis	
  is	
  a	
  team	
  effort
Photo	
  by	
  Sean	
  Winters	
  h/ps://flic.kr/p/7bueZr
Photo	
  by	
  *Psycho	
  Delia*	
  h/ps://flic.kr/p/fetYwn
UX	
  is	
  everyone’s	
  business	
  
!
Understand	
  each	
  others	
  worklows

UX	
  techniques	
  are	
  communication	
  tools	
  
!
Deine	
  goals	
  and	
  care	
  about	
  data
Photo	
  by	
  *Psycho	
  Delia*	
  h/ps://flic.kr/p/fetYwn
😍	
  Agile	
  &	
  Lean	
   😍	
  
!
Working	
  on	
  products	
  
!
My	
  understanding	
  of	
  UX	
  

My	
  skill	
  set
Change	
  takes	
  time	
  
!
“24%	
  of	
  	
  respondents	
  attributed	
  failing	
  agile	
  
projects	
  to	
  an	
  opposing	
  company	
  culture	
  or	
  
some	
  other	
  form	
  of	
  cultural	
  resistance.”
!
8th	
  Annual	
  State	
  of	
  Agile	
  Survey,	
  VersionOne,	
  2013
Resources
Agile	
  and	
  UX:	
  Two	
  tastes	
  that	
  taste	
  great	
  together,	
  Lane	
  Halley,	
  UX	
  Week	
  2013,	
  http://vimeo.com/74944431	
  
Sustainable	
  pace,	
  Agile	
  &	
  The	
  Big	
  Design	
  Refactor,	
  Jonathan	
  Berger,	
  Balanced	
  Team	
  Conference	
  2013,	
  http://
design.pivotallabs.com/jpb/jpb-­‐balteam2013-­‐talk/deck/	
  
Case	
  Study	
  of	
  Customer	
  Input	
  For	
  a	
  Successful	
  Product,	
  Lynn	
  Miller	
  (2005)	
  
5	
  Users	
  every	
  Friday,	
  Tom	
  Illmensee	
  &	
  Alyson	
  Muff,	
  Agile	
  2009	
  Proceedings	
  
Learning	
  to	
  play	
  UX	
  rugby,	
  Anders	
  Ramsay,	
  http://slidesha.re/GPfK0w	
  
Beyond	
  Staggered	
  Sprints:	
  Integrating	
  User	
  Experience	
  and	
  Agile,	
  Jeff	
  Gothelf,	
  http://slidesha.re/9Pq3qb	
  
Designing	
  the	
  user	
  experience	
  in	
  an	
  agile	
  context,	
  Johanna	
  Kollmann,	
  http://bit.ly/p3NmWI	
  
Design	
  Pairing,	
  Samuel	
  Bowles,	
  UXLX	
  2012,	
  https://speakerdeck.com/shmuel/design-­‐pairing-­‐uxlx	
  
Test	
  everything	
  you	
  got	
  regardless	
  of	
  its	
  polish	
  or	
  Jidelity,	
  Jeff	
  Gothelf,	
  http://bit.ly/n6qjTI	
  
It’s	
  Our	
  Research:	
  Getting	
  Stakeholder	
  Buy-­In	
  for	
  UX	
  Research	
  Projects	
  ,	
  Tomer	
  Sharon	
  
Introduction	
  to	
  Design	
  Studio	
  Methodology,	
  Will	
  Evans,	
  http://uxmag.com/articles/introduction-­‐to-­‐design-­‐studio-­‐
methodology	
  
The	
  KJ	
  Technique:	
  A	
  Group	
  Process	
  for	
  Establishing	
  Priorities,	
  Jared	
  M.	
  Spool,	
  http://www.uie.com/articles/kj_technique/	
  
The	
  new	
  user	
  story	
  backlog	
  is	
  a	
  map,	
  Jeff	
  Patton,	
  http://www.agileproductdesign.com/blog/the_new_backlog.html	
  
Collaboration	
  games:	
  http://gogamestorm.com,	
  http://innovationgames.com/resources/the-­‐games/

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Effective collaboration for multi-­disciplinary teams

  • 1. Photo  by  Mar+n  LaBar  h/ps://flic.kr/p/ovHV4t Untangling  complexity  together   Effective  collaboration  for   multi-­disciplinary  teams Johanna  Kollmann ~ @johannakoll UX  Riga,  26  Feb  2015
  • 2. Agile  is  becoming  standard   ! “57%  of    respondents  said  their  organization   has  5+  agile  teams.  This  number  has  nearly   doubled  in  the  last  two  years  (48%  in  2012,   33%  in  2011).  ” ! 8th  Annual  State  of  Agile  Survey,  VersionOne,  2013
  • 3. Photo  by  Nigel  Howe  h/p://www.flickr.com/photos/40939157@N03/5315358341/ Sprint Scrum User  story Retrospective Stand  up Scrum  master Sprint  Zero Backlog Kanban
  • 4. The  Agile  Manifesto  (2001!)   ! Individuals  and  interactions  over  processes  and  tools
 Working  software  over  comprehensive  documentation
 Customer  collaboration  over  contract  negotiation
 Responding  to  change  over  following  a  plan  
  • 5.
  • 6. Planning   Data  gathering Implement   high  dev   low  UI   features Design  for  sprint  2   Gather  customer  input  for   sprint  3 Test  sprint  1  code   Design  for  sprint  3   Gather  input  for  sprint  4 Test  sprint  2  code   Design  for  sprint  4   Gather  input  for  sprint  5 Implement   designs Implement   designs Developers Interaction  Designers Sprint  0 Sprint  1 Sprint  2 Sprint  3 Customer  data Customer  data Code Design Code Design adapted  from  a  diagram  by  Lynn  Miller
  • 7. Photo  by  Anne  Worner  h/ps://flic.kr/p/on6uCz Challenges
  • 8. While  basically  silent  about  UX  design,   Agile  thinking  offers  a  fundamental   paradigm  shift  about  how  to  interact   and  communicate  with  your  project   team  and  beyond.     ! ~  Anders  Ramsay  @andersramsay
  • 9. UX  is  everyone’s  business   ! 1)  Understand  each  others  worklows
 2)  UX  techniques:  communication  tools   ! 3)  Deine  goals  and  care  about  data
  • 10. Photo  by  Alex  h/ps://flic.kr/p/45qaP UX  is  everyone’s  business
  • 11. 1)  Understand  each  others’  workMlows Photo  by  Mar+n  LaBar  h/ps://flic.kr/p/hZgn9Q
  • 15. Teach  &  learn     ! Be  present  at  stand-­‐ups,  demos,  retrospectives
 Make  your  work  visible   ! Responsibilities  over  roles   ! Cross-­‐functional  pairing   ! Where  can  your  skills  be  most  valuable? Photo  by  Sean  Winters  h/ps://flic.kr/p/7bueZr
  • 16.
  • 17. 2)  UX  techniques:  communication  tools Photo  by  Treesha  Duncan  h/ps://flic.kr/p/d2C29s
  • 19. Collaboration  problems  arise   when  teams  lack  the  tools  to   agree  meaning  and  structure. Photo  by  Stephen  Begin  h/ps://flic.kr/p/6uFE62
  • 20. Photo  by  Stephen  Begin  h/ps://flic.kr/p/6uFE62 Thinking  VS  Making?
  • 21.
  • 22. Experience  Map  by  Chris  Risdon,  from  h/p://adap+vepath.com/ideas/the-­‐anatomy-­‐of-­‐an-­‐experience-­‐map
  • 23. Use  UX  tools  to  agree  meaning   ! Controlled  vocabularies,  content  guidelines
 Taxonomies,  navigation  structures
 Mental  model  charts,  personas   ! User  journey  diagrams,  service  maps,  experience  maps   ! Whatever  artefact  you  use:  share  it,  check  it Photo  by  Sean  Winters  h/ps://flic.kr/p/7bueZr
  • 24.
  • 25. Photo  by  Thangaraj  Kumaravel  h/ps://flic.kr/p/9skAQB 3)  DeMine  goals  and  care  about  data
  • 26. Lean  Startup  is  about     learning  through     experiments  with  customers.
  • 28. Photo  by  Jorgen  Kesseler  h/p://www.flickr.com/photos/58544688@N03/5393485546 RESEARCH!   DATA!
  • 29. Instead  of     “how  do  we  know  if  it’s  done”,     ask     “how  do  we  know  if  it’s  good”.     ! ~  Lane  Halley  @thinknow
  • 30. Triangulate! Usability  testing  (lab) Web  Analytics Unmoderated   study
  • 32. Research  is  a  team  sport   ! Deine  hypothesis  and  assumptions  together
 Pick  the  best  methods  for  getting  data
 Make  qualitative  research  a  habit   ! Combine  different  data  sources  to  gain  insight   ! Analysis  is  a  team  effort Photo  by  Sean  Winters  h/ps://flic.kr/p/7bueZr
  • 33.
  • 34. Photo  by  *Psycho  Delia*  h/ps://flic.kr/p/fetYwn UX  is  everyone’s  business   ! Understand  each  others  worklows
 UX  techniques  are  communication  tools   ! Deine  goals  and  care  about  data
  • 35. Photo  by  *Psycho  Delia*  h/ps://flic.kr/p/fetYwn 😍  Agile  &  Lean   😍   ! Working  on  products   ! My  understanding  of  UX  
 My  skill  set
  • 36. Change  takes  time   ! “24%  of    respondents  attributed  failing  agile   projects  to  an  opposing  company  culture  or   some  other  form  of  cultural  resistance.” ! 8th  Annual  State  of  Agile  Survey,  VersionOne,  2013
  • 37. Resources Agile  and  UX:  Two  tastes  that  taste  great  together,  Lane  Halley,  UX  Week  2013,  http://vimeo.com/74944431   Sustainable  pace,  Agile  &  The  Big  Design  Refactor,  Jonathan  Berger,  Balanced  Team  Conference  2013,  http:// design.pivotallabs.com/jpb/jpb-­‐balteam2013-­‐talk/deck/   Case  Study  of  Customer  Input  For  a  Successful  Product,  Lynn  Miller  (2005)   5  Users  every  Friday,  Tom  Illmensee  &  Alyson  Muff,  Agile  2009  Proceedings   Learning  to  play  UX  rugby,  Anders  Ramsay,  http://slidesha.re/GPfK0w   Beyond  Staggered  Sprints:  Integrating  User  Experience  and  Agile,  Jeff  Gothelf,  http://slidesha.re/9Pq3qb   Designing  the  user  experience  in  an  agile  context,  Johanna  Kollmann,  http://bit.ly/p3NmWI   Design  Pairing,  Samuel  Bowles,  UXLX  2012,  https://speakerdeck.com/shmuel/design-­‐pairing-­‐uxlx   Test  everything  you  got  regardless  of  its  polish  or  Jidelity,  Jeff  Gothelf,  http://bit.ly/n6qjTI   It’s  Our  Research:  Getting  Stakeholder  Buy-­In  for  UX  Research  Projects  ,  Tomer  Sharon   Introduction  to  Design  Studio  Methodology,  Will  Evans,  http://uxmag.com/articles/introduction-­‐to-­‐design-­‐studio-­‐ methodology   The  KJ  Technique:  A  Group  Process  for  Establishing  Priorities,  Jared  M.  Spool,  http://www.uie.com/articles/kj_technique/   The  new  user  story  backlog  is  a  map,  Jeff  Patton,  http://www.agileproductdesign.com/blog/the_new_backlog.html   Collaboration  games:  http://gogamestorm.com,  http://innovationgames.com/resources/the-­‐games/