1. Colours:
-The overall appearance is quite dark;
however the eyes on the child are light which
makes him the centre focus. His eyes look
like smashed glass, which is a symbol of
danger and it makes us wonder why and
brings us to ask questions like ‘is he the
victim?’ or ‘is he the villain?’
-Also the boy is wearing a red top, red
resembles: evil, blood, death, hell, danger
and warning.
-A vigrette has been used, so our eyes are
focussed on the main thing (which is the boy)
which is because the outside of the poster is
dark.
Rule of thirds:
The boy is centred in the middle
of the frame; this shows that he
is main character. In addition his
eyes are in line with the middle
(the reader) which draws the
viewer in.
Background:
-The back ground introduces the location of the film; we can see that the house is standing alone which the
reader assumes is isolated as we can’t see another building. In addition there are trees which suggest that
woods are nearby, signifying loneliness.
-The grey clouds represent darkness and a storm, this resembles something terrifying is coming.
-Also, in the left window, we see a shadow of a person. This shadow doesn’t reveal itself to us straight
away, as it is difficult to notice, therefore when we do notice it, we are scared even more and we get a
sense of the terror we are to expect in this film.
Heading:
The title Insidious inform the viewer
that the film is of the horror genre,
insidious means entrapped,
intending to harm and treacherous
Font:
The font shows that the subgenre isn’t horror, however is does
suggest that it could be psychological/ super natural. The white
makes it stand out, this symbolises purity and innocence. The font
size signifies its importance, for example the largest font is the title
which shows the importance of the word ‘insidious’ and its
significance to the film.
The words ‘Saw’ and ‘Paranormal activity’ are larger which makes
the reader associate insidious which other victorious films.
The quote by a viewer emphasises the heightened levels of terror
whilst watching the film, therefore the views will want to watch it.
Text:
-‘From the makers of Saw and Paranormal
activity’ this quote informs the reader of
similar film/ styles of horror. The quote
makes reader acknowledge the directors
success therefore leading them to believe
that insidious in turn in most likely to be a
successful film, causing the reader to want
to watch the film.
-Also we see a pull quote, with a rating of 5
stars. The pull quote has the words ‘so
scary’ and ‘sheer terror’ in capital letters,
therefore making it stand out, the readers
will see this and automatically want to
watch the film because they know that it
will be scary, which is the point of a horror
movie. The 5 stars also emphasizes the fact
that this will be a successful film as stated
by other viewers.
-Placed at the bottom of the poster is the
billing block, including important
information about the making of the film
and about how to find out more about the
film (eg. Website address). This is in small
font, because it is not usually what
promotes the film and advertises the film
but it is there just incase people do want to
know more, it is not of high importance for
making the film appeal to people.
-Underneath the heading is a tagline for
the film giving the readers an insight to the
film and scaring them even more, the fact
that it says ‘ITS NOT THE HOUSE THAT’S
HAUNTED’ leads the readers to want to
know what actually is haunted. The tagline
is also in green font, bringing it to be
noticeable, even though it is small font, the
fact that it is green means that the readers
won’t miss it.