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Jesqtec 2017 Business Plan Summary
- 1. 2017 Jescqtec Business Plan
- 5. (2,000 – 10,000) Market Analysis • Safety especially CCTV is the world trend • last year Thailand market for security is more than 4,000 million bath and 15 % increase each year • Labor cost for Security Guard cannot Afford • Almost of Users Need Electronic Security System • Analog already stop developing for new technology ? • However Analog CCTV system price very attractive end user and new AHD/TVI is better image quality. • Analog Camera is Still OK for the End user ? • Only Professional user or IT guy choose Network CCTV . • Network CCTV market still less than 40 % from Market Share
- 6. Have money from Head Exclusive LG Have a key customer like BBL Korea is one of strong manufacturing in CCTV products No. of big customer still low Sales looking customer only in Small market LG is slow development Sales product knowledge still low Market continues grow up ,now total thai market is around 4,000 M and 15-20% increase each year Security and CCTV is a world trend need to record and have evident in each area No of new player increase New low cost OEM brands still grow up Price War SWOT Strengths Weaknesses opportunities Treats
- 7. Product ,Technical Partner Manufacturer Our Value Proposition, Bundle of Products Customer , Market Segment Key Activity Channels CRM Key Resource Cost Revenue Stream Our BIZ Model
- 8. Our Value Proposition, Bundle of Products Customer , Market Segment Channels CRM Our BIZ Model
- 9. (2,000 – 10,000) Vertical Market Commercial & Construction • Office Building • Hotel • Industrial • Department store , Discount Store • Residential Building Government , Project & Solution • Military • Ministry , Department , Office • Safe City • University , School • Hospital • Transportation SOHO , RETAIL • SOHO • House • Branch Office • SME , Factory • Small Building • Show room
- 10. IP LG Series 3,5 AHD IDIS /LG IP Series 7 Project Base Non-project Middle-end High-end Low-end Jescqtec solution AHD LG/UNIVIEW Smart Home Smart City/Gov Smart Building/factory JES Brand
- 11. (2,000 – 10,000) Commercial & Construction Market Commercial & Construction • Office Building • Hotel • Industrial • Department store , Discount Store • Residential Building
- 12. (2,000 – 10,000) Commercial & Construction Channels Commercial & Construction Channels • Owner Team • M&E Designer • Consultant • SI and Resellers • Contractor
- 13. (2,000 – 10,000) Market Analysis • 80% of CCTV Market Share still using Analog or AHD • M&E Designers are the key person who spec or design CCTV System • Long term relation with Designer , Contractor is a must • Almost Competitor has full range of System in one Brand such as .,BOSCH, PELCO, Sony, Samsung ,PANASONIC. • Mostly M&E Contractor lack of IP knowledge
- 14. (2,000 – 10,000) Market Analysis • Customer Love to have small budget in CCTV or every system • Contractors are the person who PO to the Best Price suppliers , Who can comply to M&E vendor and Spec • Many Time Contractor try to change spec to Lowest budget system
- 15. (2,000 – 10,000) Key Action • Promote Brand to the market • Educate market , combine M&E and IT To Network CCTV • Help and support M&E Designer to design Network CCTV ,A&E Drawing and Budget • Help Channels to follow up all project • Close follow up to each projects , make the right strategy to win . • Co with channels to prepare enough information , Installation , Commissioning to Handover the project • Make sure that Contractor have enough After Sales Support
- 16. (2,000 – 10,000) Sales Strategy • Value Engineering Strategy Go to all Existing project to Change from Analog to Full IP System or Hybrid system , Try to show To Contractor the same budget , easy installation , better image quality • Professional Strategy Knowledge all Channels with full solution , not only camera , Basic package , How to choose camera , How to reduce budget with Better quality . Be the Network CCTV professional , Consulting for M&E Designer • Award or Rebate Strategy Make Official Reward for our designer 3-5% to motivate them •One Stop waranty and service As Jescqtec have total solution
- 17. AHD/IP Access alarm automation Internet of thing Project Base Non-project Middle-end High-end Low-end Jescqtec solution Smart Building/factory JES Brand
- 18. (2,000 – 10,000) SOHO & Retail Market SOHO , RETAIL • SOHO • House • Branch Office • SME , Factory • Small Building • Show room
- 19. (2,000 – 10,000) SOHO & Retail Channels SOHO , RETAIL CHANNELS • Master/Dealer (North,East,South,North-East) • Trader • SI • Contractor • Owner
- 20. (2,000 – 10,000) Market Analysis • 95% of CCTV Market Share still using Analog(AHD/CVI/TVI) • Almost User are budget concern . • Many brand leader not interest in House or retail . Because of size of customer is too small . • So many Chinese , Taiwanese, House brands and low cost CCTV system competitor . • Now one set of Network CCTV compare to set of DVR + Analog camera . Mostly More than 2 Times
- 21. (10,000 – 15,000) (45,000 – 100,000) Analog with Network CCTV( 4cams per Set) Analog set IP set Camera Cost Per Unit Price
- 22. (2,000 – 10,000) Key Action • Promote Brand to the market • Cooperation with TOT or internet provider for , Internet and Data Center Package • Bundle with low-cost VMS or NVR Package • Co with channels to prepare enough information , Installation , Commissioning to Handover the project • Make sure that User have enough After Sales Support • Provide sales and After sales to cover all area in 3 Years , With good call center by distributor as authorized Jescqtec service center • Looking Committed Dealer or master dealer • Sales Achieve rebate and marketing support • Promotion set
- 23. (2,000 – 10,000) Sales Strategy • Package Strategy Make promotion by No. of package or number of Camera , No Register for small users . Make enough Sales tools , Brochure for Dealer and Resellers . • Award or Rebate Strategy Make Official Reward for our resellers to motivate them • PR and Advertising booth in many home /condo /construction event Advertise in magazine ,news , and TV channels Create YouTube Advertising promote on distributor website Web marketing ,SEO ,Social media
- 24. Project Base Non-project Middle-end High-end Low-end Jescqtec solution AHD/IP Surveillance solution Smart Home Systems Alarms Smart Home JES Brand
- 25. (2,000 – 10,000) Government & Project Solution Market Government , Project & Solution • Education • City surveillance • Transportation • Military • Stadium • Airport • Jail • Government area
- 26. (2,000 – 10,000) Government , Project & Solution CHANNELS • Dealer • SI • Owner Government & Project Solution Market
- 27. (2,000 – 10,000) Market Analysis • Almost User are Professional and Budget concern . • Jescqtec is LG /IDIS so easy to promote and spec in in this market • Almost Projects are based on SI or Resellers relation . • Projects Scale are almost big and complicate • Innovation and solution should be one of the key Important Government , Project & Solution
- 28. (2,000 – 10,000) Key Action • Promote Brand Innovation and Solution to the market • Make POC for all Solution and Innovation to prove our strength • Help and support SI to design Network CCTV ,A&E Drawing and Budget • Close follow up to each projects , make the right strategy to win . • Co with channels to prepare enough information , Installation , Commissioning to Handover the project
- 29. (2,000 – 10,000) Sales Strategy • One Stop service Strategy Can support designing integration solution , POC , solution to SI to make sure that we can served and protect their project • Spec in Spec in for more government project is not only increase sales but also let more is looking for Jescqtec products • Award or Rebate Strategy Make Official Reward for our resellers to motivate them
- 30. IP IDIS/LG Project Base Non-project Middle-end High-end Low-end Jescqtec solution Smart City/GOV
- 31. Jescqtec OWNER/END USER SI/ Contractor Jescqtec Distribution Model DISTY Market 1 DISTY market 2 DISTY Market 3 DISTY Market 4 DISTY Market 5
- 32. (2,000 – 10,000) Jescqtec Distribution Model • Some Distributor is not good enough for some SI • Choose the right to the right SI in each Market • Keep connection to End user/Owner ,big SI and lead to the right distributor for that market •Marketing Support •Training •Technical Support
- 33. EX Channels Group BIG IT/Telecom • Loxley • AMR • Samart Telecom • Samart Comtect • Vsmart • Loxley • TTNI • AIT • TTI • DRC • CU • Yip • Jasmine • CAT • TOT • SUNTEC(Mynmar) • ITS(Lao) • PABX(Lao) • BluIT(Cambodia) • TSC 1656 • Fatima Security • Secom • Takachio • Pointer • SAMCO • Sample • Visio • Teeya • Diebold • I-Security • Mastec Fire • BAS • Sunmoon • CHUBB • PSL • TMS • AES Potential Security • Sigma Com • Snoungpanit(Hatyai) • Niyom(Chanimai) • MINIC (Khonkaen) • CC COM • Vision One • Boss Plus • Boswell • Solan • Motion Tech • PABX Thai • Automation • Pacific Tech • Nano Services • Isac Marketing • Hometel • Isac Engineering • Techno sign Designer • ATT • AMJ • Aurecon • EEC • GEO Design • Interpac • Plam EN • Palmer & Tumer • Pro-EN Tech • SNB • Uthai Consult • WAP LC • March • ISC • Project Asia • Jones Lang Lasalle • FCE SEVEN • Pass En • Epsilon • Roge Consult
- 34. EX Channels Group DISTY(Dept.) • L&P OA • B&L OA • Bangkok Telecom OA • Supachai • Leo Technology • Zynek • DT teledata • TMV • Loxzone • AV value • PTD • Natsu • PC telecom • Jescqtec • Chaiboon • CTC CCTV • TA Distribution • Tsing • Comtelsat(Pattaya) Potential Dealer/ SI • Matrosystem • Chanwanich • Newunion • zigmacom • Telepart • ThruIP • MTE • GUNNEBO • MICE • IP integration • Networkfarm • Bangkok network • Microtech System • Ptrotection IT • Solution one • M&M • Creatus • Craturelab • Innofe • TST commercial • Oxcctv • ANA system • Sunny digital Potential Dealer • TK • JR Control • Samco • R-technology • ISEC • Ait Com • Asia Traffic • CCTV Thailand • ANT • Embress • Expert Engineering • GTI • IREX • Realtime • KANA ASSO • Meccomb • P&P Telecom • JAsmin • Unicomb • Unicorn • GM Consela • Auvis • Bosswell Contractor • 139 Engineering • BANIA • BEWCON • Ch.KArnchang • Demco • EMC • Focus • Gentrade • JL Engineering • Nawarat • REPCO • Stecon • SBANG • Unique • Vorapradit • Vintage • Woranitat • Amp tech • BKP • Sea Light • Allegro • DSJ
- 35. EX Channels Group Potential Dealer/ SI • Automation • GoldenGroup • SUNBORN • Matcom Sales • South Star • Real Time • SUM Technical • World Wide System • VAN intertrade • New union • Expert Engineering • Jankit Rayong • PSS • Media Search • Olin hal • BAS • AVIT • Iresec Potential Dealer • LET • North star • Cablecom • CMS • Confide • CU • Conic • Mline • Ray of Light • Secure Work • Boonyanan • CCNtech • TTNI • DRC • Forward system • South engineering • Tronica • WIS • Mega-J Commercial Construction • Amptech • BKP • Sea Light • CM Build • Green • Kurihara • KC Power • Pas409 • PSL • PLC • Quesco • QTC • Qsec • SPE • Samcon • Trien- Solution • Thai Obayashi • Thai Ki Sha • Telstar
- 36. Channels By Vertical Market House/SOHO/SME • List of DVR • List From Camera Distry • Pana OA dept Education • IT SI • AES • Vision Transportation • Fatima • Smarttraffic • Loxley • Utel • Asiatraffic City • IT SI • Potential medium • Digitacom Dealer Commercial • Designer • TEEYA Government •IT SI •Some Security •VMS Group Industry • Secom Japan /SI/East West • AMR IT group • NPD • List Of Pana medium SI • VMS Group Residential+ Branch office •List Of Security Group •TTNI
- 37. Customer Segment Customer Segment Basic Users +Basic Solution • Residential • SME •Hotel/resort •condo •Office Building Basic Users + Advanced Solution • Minimart (POS) • Government Project •City Surveillance • Golf Driving Range ( Golf Swing System) Pro Users + Basic Solution • Branch Office • Banking Pro Users + Advanced Solution •Jail •Motorway/Expressway •Big Department store •CP •University Commercial • Hotel • Office Building • Department Store • Condominium Government • Provincial • Education • Transportation • Ministry Industry • Factory • Industrial Factory • Industrial Park Residential+ Branch office •Branch Store •Branch Bank •Resident By Solution and Skill By Vertical Market
- 38. Our Sales Team Customer Segment Commercial • Jam •Oah •TOK •ICE Government • Sopol Industry • Sopol Residential+ Branch office • Jam •Tok By Dealer By Vertical Market Commited • Assist from Azking •Central-west •East,soth,north,nort h-east Non-Commited • Sopol BIG SI • Oah •TOK Contractor/Designer • Jam •ICE
- 39. Government team Follow up each sales Follow up each presales Example of BIG SI AMR.ASIA no centralized products brands decision Corporate Team
- 40. JAPAN Follow up each sales Promotion Package to each Manager Push to technical team to support and verify our product Propose to Top management K.Sukasom Example of BIG SI Thai SECOM have centralized products brands and also separate SI BD East Sales Team West Sales Team Follow up each sales Follow up BDM
- 41. Long Term Medium Term Short Term Continue spec in Push more Vendor list Looking More Channel Keep Steady Sales Keep Relation with Designer/SI/ Contractor/End User Strategy Tactic Small set sell with promotion pakage PR/Event Promote Change some competitor master to become Jescqtec Educate to Our Partner Looking more customer like BBL Add more products and solution to existing customer
- 42. New Distributor Business Plan Revenue Planning for Jescqtec Forecast FY 2017 2018 2019 2020 Sales amount for security products (% increase from 2016) 20-50% 40-80% 100% up 150%
- 43. Key Activity Key Activity Handle Partners • Target • Contract • Report • Support • Fund • Exclusive • Stock Sales & Marketing • Market & Channels • Meet Products Sales Target • PR and Event • Registration Products Testing • Benchmark • Knowledge • Users Experience • Solution Creating Products Training • Small Group sales/technical •Jescqtec Security University program • Jescqtec Certificate Basic/intermedia/Adv • Jescqtec Solution contests
- 44. Key Resources Key Resources Team • Sales • Products • Engineering Inventory • Stock • Logistic Marketing • Event • Sales and Marketing Tools • Advertising • PR
- 45. This work is licensed under a Creative Commons Attribution Showeet.com JESCQTEC PLANS #weeks Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec EVENT XX days Jescqtec total Solution X days Jescqtec + Join Technology Partner X days Accelerate Network Video Sales X days Thank you partner &Apprecia te Night X days 2017 -Feb 20-26 DEC 30-Jun 5-Apr 29-Apr 27-Jul 9-Jun 15-Oct Jescqtec Event and Marketing Plan Target Market : 1. All Market 2. Commercial Market Guest : 80 Persons Target Market : 1. Government Market 2. Transportation Market 3. Smart City Guest : 50 Persons Target Market : All Guest : 25 Persons Target Market : 1. Market Guest : 200 Persons
- 46. This work is licensed under a Creative Commons Attribution Showeet.com Jescqtec Event and Marketing Plan 1. Grand opening the great solution for All Market , Overview all Jescqtec solution 1. Join With other complete VMS solution ( All with 100% Jescqtec Compatible ) Such as , LPR , Face Recognition , Smart City solution ,media ,wire and wireless network 2. Jescqtec Announcement to be ready for Government Project Jescqtec total solution Jescqtec + Join Technology Partner Accelerate Network Video Sales Thank you partner &Apprecia te Night 1. Invite all key partner to have fun and know what Jescqtec will do in the next year The Business seminar provides information for network video professionals who want to accelerate their sales. The course will help students become more successful in selling IP and Jescqtec products. It gives the audience an insight into the rapidly growing network video market, the unique Jescqtec offering and the 10 most compelling arguments for network video. The seminar describes Jescqtec’ business model and how Jescqtec works to support you in your sales process. Theme & Concept Activity
- 47. This work is licensed under a Creative Commons Attribution Showeet.com JESCQTEC PLANS #weeks Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec EVENT XX days Thai fan page SEO and web marketing Promotion set Jescqtec VDO Presentatio n in Thai Jescqtec Thai Brochure Jescqtec Sovenir Jescqtec Roll Up 15-Jan 15-Dec To be completed Not started Community, S&M Tools , Souvenir Target Market : All Market /Quantity: - /Budget : - Target Market : All Market /Quantity 200+ PCS /Budget : $200 Target Market : All Market /Quantity: 20 /Budget : $1200 Target Market : All Market /Quantity: 1000+ Bsc /Budget : $1200 Target Market : All Market /Quantity: - /Budget :- $1,000 Target Market : All Market /Quantity: - /Budget : $1200
- 48. This work is licensed under a Creative Commons Attribution Showeet.com Jescqtec Thai Security fan page Promotion set Jescqtec VDO Presentati on in Thai Jescqtec Brochure Jescqtec Souvenir Jescqtec Roll Up,Banner Show all good Tips , VDO Reference , Product Information and puch to the top list of seach engine For Home ,and SOHO market Translate from all master Jescqtec VDO to Thai language Make Easy , Package Jescqtec catalog Make Roll up/banner for all Committed Partner Polo - Shirt , Bags 2017 Community, S&M Tools , Souvenir Theme & Concept Activity
- 49. Sales /Presales Training Workshop Schedule Sales /Presales Technical Sales /Presales Sales /Presales/Technical Sales /Presales/Technical Sales /Presales/Technical Sales /Presales/Technical Presales/Technical Presales/Technical Sales /Presales/Technical PLAN • Jescqtec Products overview • Jescqtec Camera Setting workshop • Basic Network video training • Jescqtec Demo work shop • Basic Camera planning Design and storage • Network video design and bandwidth management • Jescqtec Total Solution Design • Selling Jescqtec Network Video • Access control ,fire Alarm ,PA ,IP video integrate design TARGET DATE Activity Rotate every month
- 50. THANK YOU
Editor's Notes
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