Propaganda 3 is a digital production company that has volunteered to mentor students in creating a musical Android app. The app will allow users to compose and share music made up of different tracks represented by unique musical lasers. Students have created wireframes, sketches, and mockups to design an intuitive interface with big buttons and a simplistic layout compared to existing music apps that appear complicated. Feedback is welcomed to further develop the project.

1. Propaganda 3
Jonathan Brown
11/30/11 1
John Bricker

2. Introductions
• Jonathan Brown
– Senior at Blue Valley Northwest
– Graphic design major
• John Bricker
– Senior at Blue Valley North
– Graphic design major
Jonathan Brown
11/30/11 2
John Bricker

3. Myself
• Jonathan Brown
• My Role: To design the “create” screens, the
main menu screen, and to help design user
interface and wire frames
• In my free time I love
to play the piano
Jonathan Brown
11/30/11 3
John Bricker

4. Propaganda 3
• Propaganda 3 is digital productions company.
• Experience, creativity, personality, and a
quality that only manifests itself in the work is
what Propaganda 3 is all about.
• The guys at Propaganda 3 have
volunteered to mentor us through
the creation of our android app.
Jonathan Brown
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John Bricker

5. Our Objective
• Our objective is to develop and design a
musical android app strictly for ones
enjoyment. In addition we will gain hands-on
experience of working with a a real life client
and a team of individuals majoring in a
variety of careers including, marketing, coding
and interactive design.
Jonathan Brown
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John Bricker

6. Target Audience
• Due the fact that a wide variety of individuals
of all ages and backgrounds enjoy music, we
agreed that there is no specific audience other
than those that own an Android device.
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John Bricker

7. Our Message
• We want our customers to download this app,
play around, compose, and share the music
they created with their friends. Pure
enjoyment.
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John Bricker

8. Rationale
• While planning for an app creation , we had to
keep in mind that we only have one semester
and one semester is not enough to finish.
Upon this knowledge we decided we would
set a foundation for the next group to build off
and finish it for us.
Jonathan Brown
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John Bricker

9. Deliverables
• Prior to this, Propaganda 3 hasn’t developed a synth app.
• Project Summary
• Personae
• Application Flowchart/Site Map
• Application Wireframes
• Functionality Outline By Screen
• Brand Attributes
• Marketing Overview and Approach Options
• Resources – includes color pallet, logo iterations, sharing
API info, etc.
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John Bricker

10. Competitors
• Caustic Music Rack - not visually engaging
very generic, looks intimidating to amateurs
http://mobiputing.com/2011/05/caustic-music-rack-is-a-digital-music-studio-for-android/
• BME Synthesizer – looks very complicated,
mostly professional experienced musicians
would use this application.
http://www.androidpit.com/en/android/market/apps/app/audio.bristol.bme700/BME-
Synthesizer
Jonathan Brown
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John Bricker

11. Our First Sketch
Jonathan Brown
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John Bricker

12. Vertical but needed it in
landscape view
Wireframe Draft
Looks cluttered and unclear
Jonathan Brown
11/30/11 John Bricker 12

13. Wireframe
Landscape View
Uncluttered.
Clean look
Jonathan Brown
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14. Digital Sketches Lasers
Didn’t
really
“Pop”
We agreed that this
was the look that fit
the best
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John Bricker

15. Mock Up Create Screen
Simplistic User Interface.
Unique Musical Lasers
Laser color will vary
to correspond to diff.
track layer colors
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16. Track Layers
Simple Design
Big buttons for easy use
Colors to
correspond with
the color of the
lasers of that
specific track
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17. First
Digital Sketches Logo
Goes with beam theme
Not very laser though
Second
Consistent with beams
Final Glows like a laser. Added depth
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John Bricker

18. Digital Sketches Main Menu
Cluttered Feel
Inconsistent
Branding
Same Inconsistency
Unclear buttons
Difficult to read
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John Bricker

19. Current Digital Menu
Clean, Distinguishable
Buttons, consistent
branding. Readable
Visually Engaging
Simple Design
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John Bricker

20. Comparison
Complicated/Int
Simplistic User Interface.
Unique Musical Lasers ting
Generic Keyboard Design
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John Bricker

21. Checklist
• Wireframes (John)-October 27th:Complete
• Revise wireframes and test navigation (John &
Jonathan)-December 7th: In progress
• App Overview Document (Entire Team)-
December 7th: In progress
• Attain Color Pallet Hex Codes (Jonathan)-
December 7th: In progress
• Marketing Strategy (Malissa & Carter)-2nd
Semester: In Progress
Jonathan Brown
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John Bricker

22. Responses/Suggestions
Thank you for your time and attention.
I am open for any suggestions or criticism
to further enhance this project.
Jonathan Brown
11/30/11 22
John Bricker