This is a presentation created as an assignment for my digital marketing degree at Full Sail University

1. PERSONAL BRAND EXPLORATION
Your Name
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. What makes me, me? I think what has made me
change the most over the years is having the
chance to raise and eventually adopt my
daughter. She has taught me patience and that
you have to strive to succeed. She has also
given me a reason to want to work harder to
provide her with a better life. Over the years, I
have had several jobs from driving a cab, to a
western union agent, to construction, to now a
public safety and security advisor in charge of an
entire facility. She even helps me study for my
classes here at Fullsail as I am 62 years old and
this is my
fi
rst time in college.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing research Analyst
• Marketing Manager
• Marketing Strategist
BRAND ARCHETYPE - My brand
Archetype was the girl/guy next
door. This means that I tend to
approach work by encouraging
others and accepting ideas from the
entire team instead of just doing
things on my own.
[Marketing Associate] for Digital Marketing]
Picture Relevant
to Your Industry
Goes Here

4. [Marketing Managers and Developers]
TARGET AUDIENCE
Megan Trombino
Outreach Plan:
• Complete research online and through LinkedIn
regarding the company itself and her.
• I will
fi
rst begin by reaching out to her through her
LinkedIn pro
fi
le and then applying for an entry level job
with the company through indeed.
• I will follow up with her when I am ready to begin my
career in digital marketing through both applying on
indeed and through reaching out on LinkedIn
PROFILE
PICTURE
[Director] at [829 Studios]
Valerie Mendes
Outreach Plan:
• Complete research online and through LinkedIn
regarding the company itself and her.
• I will
fi
rst begin by reaching out to her through her
LinkedIn pro
fi
le and then applying for an entry level job
with the company through indeed.
• I will follow up with her when I am ready to begin my
career in digital marketing through both applying on
indeed and through reaching out on LinkedIn
PROFILE
PICTURE [Talent Acquisition Partner]
at [The Straumann Group]
Brooke Wright
Outreach Plan:
• Complete research online and through LinkedIn
regarding the company itself and her.
• I will
fi
rst begin by reaching out to her through her
LinkedIn pro
fi
le and then applying for an entry level job
with the company through indeed.
• I will follow up with her when I am ready to begin my
career in digital marketing through both applying on
indeed and through reaching out on LinkedIn
[Director of Recruitment] at
[Omni Hotels]

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Begin researching jobs in the Digital Marketing
fi
eld
by March 2026.
‣ Within the
fi
rst 6 months after I graduate, I
would like to begin researching different
careers within the
fi
eld.
Mid Term: (2026)
• Apply for jobs by September 2026.
‣ Sometime within the
fi
rst year after graduation
I would like to start applying and interviewing
for jobs within my
fi
eld.
Long Term: (2026-2027)
• Get Hired.
‣ Hopefully, within the end of the
fi
rst year after
graduation, I will have applied, interviewed,
and received an offer for my new career and I
hope to accept that offer.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Investigative
SOFT
HARD
Novice / Adept / Expert
Digital creativity Novice / Adept / Expert
Learning new technology Novice / Adept / Expert
Writing & Typing
Novice / Adept /
Expert
System Analysis
SOFT
HARD
Novice / Adept / Expert
System Evaluation Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Monitoring Novice / Adept / Expert

7. I help my employer do security by watching
and mentoring the students.
PROMISE

8. CREDENTIALS
Work Experience:
• Shriver Job Corp
• Deck House, building houses and in
some cases designing parts of the house
• City Cab, Night Manager
Education:
• Investigative Reporting, Shriver Job Corp
• Digital Marketing, B.S., Full Sail University (2026)
Leadership Roles:
• Senior Public Safety and Security Advisor
• Management position
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Allister Cruz
Industry Experience:
• Head of digital marketing since Dec
2021
• Nike Membership marketing lead
• Senior digital marketing manager
Education:
• Queensland University of Technology
• Montclair State University
Leadership Experience:
• Head of digital marketing
• Marketing lead
• Senior digital marketing manager
Skills and Pro
fi
ciencies:
• Digital Marketing - 17 endorsements
• Marketing Strategy - 14 endorsements
• Social Media - 6 endorsements
Jasmina Bakir
Overall Online Presence:
• 500+ connections, customized banner image,
professional headshot, pro
fi
le could be more detailed,
no published articles linked, active on other social
media, LinkedIn URL customized
• Grade: Average 75 out of 100
HEADSHOT
Industry Experience:
• Marketing strategist since 2017
• Associate Brand Manager - 2015 to
2017
• Brand Marketing Coordinator - 2014
to 2015
Education:
• Leeds University Business School
Leadership Experience:
• Associate Brand Manager
• Account Manager
• Project Manager
Skills and Pro
fi
ciencies:
• Consumer packaged Goods- 2 endorsements
• Concept Development - 2 endorsements
• Competitive Aanalysis- 1 endorsements
Overall Online Presence:
• 220 connections, no banner image customized,
professional headshot, pro
fi
le is very detailed, no
published articles, no other social media linked, custom
LinkedIn URL?
• Grade: Superior 90 x100

10. COMPETITION
Sahnda Kloster
Noteworthy Experience:
• None So far
Samantha Bennardo
HEADSHOT HEADSHOT
Industry Experience:
• Full Sail University Digital Marketing
Student
• Of
fi
ce Associate
• Self Imployed at the Beauty Link
Education:
• Full Sail University
• Missouri College of Cosmetology North
Skills and Pro
fi
ciencies:
• Customer Retention - 0 endorsements
• Event Management - 0 endorsements
• Organization- 0 endorsements
Overall Online Presence:
• 6 connections, banner image customized, professional
headshot, detailed pro
fi
le, 0 published articles, not
active on other social media, LinkedIn URL customized
• Grade: Poor, Average, or Superior?, 50 out of 100
Industry Experience:
• Visual Designer
Education:
• Full Sail University
Leadership Experience:
• Sales Lead Quali
fi
er
Skills and Pro
fi
ciencies:
• Branding
• Creating T-shirts
• Graphic Design
• Adobe Illustrator
• Adobe Photoshop
Overall Online Presence:
• 5 LinkedIn Connections, custom banner and image,
professional headshot, pro
fi
le is detailed with her
experience, no published articles, no active on other
social media listed, no LinkedIn URL customized
• Grade: Average 75 x100

11. BRAND POSITION
For [Posential Employers] who [need digital
marketing managers], I provide [A DIFFERENT
APPROACH TO SUPERVISING AND
MARKETING] because [I BRING A POSITIVE,
STRONG, HELPFUL, SKILLFULL,
TRUSTWORTHY PERSONALITY TO
EVERYTHING I DO.]
“BOSS MAN”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certi
fi
cation programs you intend to complete w/ dates.
Technical Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR

14. James Tigs
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
“
Picture of You
Goes Here

15. REFERENCES
Research you audience. (n.d.). Retrieved from Family
Resource Group Inc: https://
www.familyresourcegroupinc.com/digital/
Trombino, M. (n.d.). Trombino, Megan. Retrieved from
LinkedIn : https://www.linkedin.com/in/
megantrombino
Mendes, V. (n.d.). Valerie Mendes. Retrieved from
LinkedIn: https://www.linkedin.com/in/valeriemendes
Search Marketing Strategists. (n.d.). Retrieved from Onet
OnLine: https://www.onetonline.org/link/summary/
13-1161.01
What Is Digital Marketing: A Beginner’s Guide. (2022, June
10). Retrieved from Springboard: https://
www.springboard.com/blog/business-and-marketing/what-
is-digital-marketing
Cruz, A. (n.d.). Alister Cruz. Retrieved from LinkedIn:
https://www.linkedin.com/in/allistercruz/ https://
www.linkedin.com/in/allistercruz/
Kloster, S. (n.d.). Shanda Kloster. Retrieved from LinkedIn:
https://www.linkedin.com/in/shandakloster/